Communication Manager, Supporter Content

UN Children's Fund, Geneva, Switzerland

Skill RequiredMedia and Communication
Preferred Experience: 
8 to 10 Year
Closing Date for Applications: 
22nd January, 2018

Job Description

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism.

UNICEF’s private sector division has a new strategic plan, and ambitious goals to deliver on income, influence and brand recognition. A key driver of increased income is a strong brand and key strategy to deliver that is through engaging content, to both build the brand and engender support. In the new plan UNICEF is bringing together a number of functions in the organization, ensuring a more integrated approach and fostering better collaboration and co-ordination of approaches. Reporting to the Chief of section, this role will lead a newly formed content team as well as a number of freelance individuals and agencies  and work jointly with the fundraising content team, in individual fundraising.

For every child, a geographically mobile & diverse workforce

Leads in the development and implementation of an integrated private sector content plan. Working closely with the individual fundraising team, the role will be to build strong links with the Division Of Communication (DOC) and find which content being produced globally, will best deliver for private sector audiences, and merit inputting into commissioning briefs. The incumbent is also expected to identify gaps in content pipeline and contract individuals and agencies to deliver high quality, engaging content..

How can you make a difference?

Develop and agree on content strategy for PFP:

  • Develop private sector content strategy and plan, in collaboration with the individual and business teams in PFP and content team in DOC.
  • Agree implementation schedule and ensure plan is delivered on deadline and within budget.

Monitor and report on results of campaigns and assets:

  • Ensure strong system of monitoring and evaluation for centrally developed content, to include income, brand and reach indicators.
  • Maintain an updated data set on levels of engagement resulting from different campaigns and content packages to inform strategic planning.

Networking and entrepreneurial thinking:

  • Build and maintain strong relationships with DOC in NYHQ as well as other PFP sections, to ensure plans and activities are well aligned and co-ordinated
  • Track national committees, external agencies and private sector companies to keep abreast of cutting edge creative and engagement techniques

Management and leadership:

  • Manage a team of staff and consultants to ensure high quality performance, and delivery of content targets within budget.
  • Ensure good working relationships with the lead on FR content, digital marketing and DOC’s content lead.

Quality control:

  • Ensure quality of outputs in all content products, alignment with UNICEF brand and engagement objectives
  • Participate in content gathering trips, to ensure high quality content is delivered and build understanding of UNICEF’s core work and mission.

To qualify as an advocate for every child you will have

  • An Advanced university degree in Public Relations, Marketing, Communication. A first level university degree in combination with qualifying experience may be accepted in lieu of the advanced university degree.
  • A minimum of eight years working in the field of communication, media production, broadcasting or marketing.
  • Experience working in a UNICEF field office would be an asset.
  • Fluency in English required. Working Knowledge of another UN language (Arabic,Chinese,French,Russian,Spanish) would be an asset.

For every Child, you demonstrate

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

Core Values

  • Commitment
  • Diversity and inclusion
  • Integrity

Core competencies:

  • Drive for Results (LIII)
  • Communication (LIII)
  • Working with People (LII)          

Functional Competencies:

  • Formulating Strategies and Concepts (LIII)
  • Leading and supervising (LII)
  • Relating and Networking (LII)
  • Persuading and Influencing (LII)
  • Applying Technical Expertise (LIII)


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