Senior PSP Assistant (Digital Performance Optimisation) is responsible for the day-to-day management of improving and optimizing overall digital performance through Digital Influencers and KOL Management as well as assisting in fundraising asset development for fundraising campaigns to optimization digital fundraising program across all UNHCR online platforms. The individual contractor will be assisting the concerned supervisor to optimize digital performance through the engagement with influencers, high-profile supporters and KOL that will create new online donors and supporters for PSP to acquire new donors as well as reactivating lapsed donors within budget given so that the programmes achieve the goal in generating sustainable income for UNHCR Thailand Multi-Country Office.
Responsibilities:
Digital Performance Optimisation :
• Work closely with digital fundraising team and agencies to develop strategy and plan to engage with HPS, Influencers and KOL.
• Support in executing and optimizing digital campaigns from conception to campaign launch by acquiring new and maintain existing HPS, Influencers and KOLs.
•Close collaboration with other digital team members; Digital Fundraising Programme Manager, and Graphic Designer to produce fundraising messages, creative assets, including images, videos and copies, for digital ads or promotion with a focus on driving conversions toward ROI goals and targets.
•Drive significant improvements in digital income and donor acquisition by identifying innovative fundraising opportunities and channels through influencers, KOL and HPScollaborations.
•Lead the execution of digital influencer campaigns, ensuring they meet UNHCR standards and KPIs.
• Identify and onboard new Supporters: Initiate and build relationships with new digital influencers, KOL, and high-profile individuals who can advance UNHCR’s mission and Digital Fundraising goals. This includes thorough research and screening of prospects through UNHCR’ s Due Diligence mechanism to identify the right and most suitable persons.
• Cultivate and maintain long-term, meaningful relationships with existing influencers and supporters to ensuring sustainable and impactful collaborations.
• Serve as the primary point of contact and relationship manager for agencies, influencers and KOL engagement. Working with internal teams and global offices to ensure best practices and techniques are properly implemented.
• Develop strategic engagement proposals tailored to specific influencers and campaigns.Including comprehensive engagement plans for influencers, KOL and HPS, outlining collaboration opportunities and mutual benefits to optimise digital fundrasing performance.
• Create and lead implementation of influencers, KOL and HPS engagement and retention plans and strategies that align with Digital Fundraising target and ROI to ensure ongoing support and participation.
• Generate innovative ideas to increase supporter engagement, drive donation, and awareness of refugees, displaced and stateless people issues.
• Generate ideas, provide creative direction and develop compelling copywriting and digital asset including script, caption and other required assets that inspires influencers and their audiences to engage and donate especially on monthly basis.
• Assist in audience researching, analysis of user behaviour and overall digital performance using digital tools to determine the most effective approach to define and reach our target audience.
• Facilitation and activation of a fast emergency response across digital channels in collaboration with Digital team, providing digital assets for paid channels, such as paid search,social and display, as well as digital tracking instructions for agency and in house operation.
• Trafficking and evaluating campaigns via Campaign manager for tracking purposes in order to measure the effectiveness of influencers, KOL and HPS collaborations, including engagement metrics and income contribution.
• Active participation in forecasting, reporting, dashboard building, attribution-modelling and other projects with Digital Fundraising Programme Manager and Associate PSP Officer.
• Provide ongoing actionable insights into campaign performance to relevant teams.
• Support in overseeing and managing the overall budget to engage with influencers, KOL and HPS.
• Support in close controlling of daily and monthly budgets, and post-campaign financial reconciliation with internal admin and finance teams to ensure timely payments to suppliers.
Qualifications and Experience:
Education :
• Completion of High School Diploma or Bachelor’s degree or higher in Digital Marketing, Arts,Communication Arts, Faculty of Arts, Communication, Marketing, Public Relations, Political orSocial Sciences or related fields
Work Experience :
• Minimum 2 years of experience for high school diploma or minimum 1-year relevant experience with Undergraduate degree or higher. Agency and non-profit experience are highly desirable.
• Hands-on, demonstratable experience in managing campaigns across main digital channels, Influencer marketing, digital engagement or talent management. Strong knowledge of social media and digital platforms.
• Experience in managing conversion campaigns, lead generation ads and awareness activities and advertising operations
• Ability to analyse large data sets, pull meaningful insights and make recommendations, using analytics tools including Google Analytics as well as 3rd party tools.
• Experience of setting up A/B and multivariate testing.
• Solid understanding of direct-response performance marketing, conversion journeys, online donor acquisition and remarketing audiences
• Project management experience including planning and schedule creation for digital marketing campaigns.
• Project management experience including planning and schedule creation for digital marketing campaigns.
• Experience with producing digital campaigns that engage or collaborate with digital influencers,artists or celebrities especially in Thailand.
• Experience with creative content and copywriting tailored to different audiences and digital channels, producing digital campaigns for the purposes of member acquisition.
• Experience in building and managing relationships with influencers, celebrities, or media figures.
• Strong experience with proposal development, planning, producing and executing digitalcampaign, relationship cultivation and development.
•Highly adaptable with ability to work in a fast paced, digitally driven and dynamic environmentand diverse cultural contexts.
• Strong analytical skills.
• Strong written and verbal skill in Thai and English.
• Professional experience within the not-for-profit sector, UN agencies or international institutions is an asset
