Social Media Officer

International Rescue Committee, London, United Kingdom

Skill Required: Media and Communication
Preferred Experience: 
1 to 3 Years
Email for CV Submission: 
Apply By: 
30th May, 2017


Job Description

The Purpose of the Role

The communications team’s objective is to raise the profile of the IRC in Europe, and to ensure that key messages about our work and thought leadership priorities reach the widest audience possible.

The Social Media Officer role supports this objective through maximising the IRC’s profile and influence on our social media channels in Europe.

 

Scope and Authority

Authority: This post has the authority to:

  • Prepare content and distribute regular communications updates on the IRC’s key communications channels in Europe, including the website and social media channels;
  • Regularly liaise with external suppliers (venues, printers, designers etc.) on logistical matters, ensuring that all expenditure is signed off by the Digital Manager.
  • Responsibility for Resources:

This post is responsible for regularly updating and reporting on social media channels, including managing spend on promotion where required, in consultation with the Digital Manager.

 

Key Working Relationships

Reports to the Digital Manager

Key contacts:

  • Communications team and broader Policy & Practice group
  • Brussels and Germany offices
  • Fundraising team
  • Regional Grants Officers
  • Field offices as appropriate
  • Communications team based in IRC global headquarters in New York

 

KEY ACCOUNTABILITIES
Strategy and management of social media channels (60%)

  • Support the Digital Manager with the development of a Europe social media strategy
  • Proactively identify potential content for publication online, with approval from Digital Manager
  • Work closely with the Digital Manager in project management of communications campaigns
  • Proactively run social media channels on a day to day basis, providing regular, compelling updates for IRC’s channels, in support of a strategy that increases IRC’s profile, including Twitter, Facebook and Medium
  • Create engaging graphics and select compelling images to boost engagement on social media channels
  • Use own initiative to respond to reputational issues on social media, identifying any queries to escalate to Digital Manager when required 
  • Compile and circulate quarterly analytics reports on key social media and website reach indicators, including recommendations for improvement
  • Compile weekly content performance reports for the digital team with the support of the Digital Content & Partnerships Officer
  • Work closely with the Digital Manager to devise strategies to drive traffic to IRC’s social media channels
  • Ensure that IRC Europe content is given prominence on the IRC global intranet, through making proactive suggestions for content to include and uploading content to the website where appropriate

 

Donor Visibility (30%)

  • Lead on proposal development for any bids for European visibility and public awareness funding, with approval from Digital Manager
  • Work closely with the Digital Manager, the Awards Management Unit and appropriate field offices to ensure compliance with institutional donor visibility requirements across IRC’s European grant portfolio
  • Lead on the implementation of grant-funded communications campaigns, as required
  • Build and maintain productive working relationships with key internal and external stakeholders and suppliers, acting as the main point of contact at all times. Stakeholders include ECHO grants officer, photographers and videographers, designers, printers, video editors, IRC field offices etc
  • Carry out post production work on materials gathered from the field trips, including: drafting written case studies, storyboarding of short films, collation, editing and printing of photography
  • Monitor communications project activities and compile donor reports
  • Update and monitor grant funded communications campaign budgets
  • Provide general administrative support
  • Carry out research to identify further funding opportunities for public awareness work around humanitarian issues

 

Website support (10%)

  • Draft and update content on IRC’s website, Rescue-uk.org, in liaison with the Digital Content & Partnerships Officer
  • Provide support in uploading content to IRC’s website 
  • Work closely with the Digital Content & Partnerships Officer in monitoring and reporting on website analytics
  • Carry out day to day management of IRC’s google grant ad-words account

 

PERSON SPECIFICATION

Essential Skills, Knowledge and Qualifications:

  • University degree, preferably in a subject related to this post, or equivalent experience
  • Understanding of using social media to build profile and influence in communications campaigns
  • Excellent written and verbal communication skills
  • Strong attention to detail and skills in proofreading
  • Strong digital analytical skills
  • Ability to prioritise and organise own workload and meet deadlines
  • Ability to work effectively as part of a team, providing support as required, and build and maintain excellent relationships across the organisation
  • Willingness to work flexibly in approach to work and/or work time requirements
  • Committed to IRC values and mandate
  • Ability to synthesise and adapt complex information for a variety of audiences

 

Experience:

  • Experience of developing social media strategies 
  • Experience of using web cms to update content, such as Drupal
  • Experience of writing and editing compelling content for print and digital channels (web, social media) to a high quality within tight deadlines
  • Experience of storyboarding short films
  • Experience of organising public-facing events
  • Experience of dealing with external suppliers, such as designers, printers, logistics
  • Experience of maintaining project budgets
  • Experience of implementing multi-channel communications campaigns
  • Experience of working with a creative agency and/or charitable organisation in a similar role Desirable: 
  • Knowledge of European markets including Germany and Sweden
  • Design and film editing skills: Adobe design suite, Final Cut Pro, InDesign
  • Strong creative skills 
  • Strong network of comms contacts from across the charity sector and private sector
  • First class storyteller with the ability to produce compelling content
  • Understanding of European donor visibility compliance

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