Manuela Iturralde

Email: manuiturralde<at>
Date of Birth: 
9th June, 1986
Relevant Experience in Years: 
Skill Set: 
Media and Communication
Project/ Programme Management
Strategic Alliances
Professional Details: 


Communication and Marketing:

  • Development of strategies to improve communication with stakeholders
  • Public Relations 
  • Communication during crisis
  • Resource Management and fundraising 
  • Stakeholders management
  • Communication for development
  • Social Marketing

Sustainable development and environmental management:

  • GRI and ISO 26000
  • Corporate Social Responsibility 
  • Project Management 


Master´s Degree in Environment with specialisation in Environmental Management, 2015 - Macquarie University, Sydney, Australia

Bachelor´s Degree in Social Communication with specialisation in Environmental Management, 2013 - Pontificia Universidad Católica del Ecuador, Quito, Ecuador


  • Strategic communication
  • Strategic vision for the development of projects
  • Pedagogy knowledge
  • Coordination and development of campaigns and events
  • Ability for marketing and advertising
  • Management of the relation with suppliers 
  • Illustrator, Photoshop, InDesign, Adobe Audition and Final Cut
  • Realisation of materials for media: television, radio and print media

Work Experience

Ecuadorian Red Cross - Quito, Ecuador - April 2016 - present
Resource Mobilisation National Coordinator

  • Design the fundraising strategy and coordinate its implementation.
  • Develop effective new fundraising channels.
  • Recruit corporate donors and partners, design and implement retention strategies.
  • Negotiate with corporate partners the implementation of joint projects and cause related marketing strategies.
  • Generate synergies between organisations to reach joint goals.
  • Design and coordinate the execution of marketing plans to recruit and retain individual donors.
  • Manage and follow up individual donors and corporate partners/donors.
  • Design transparency and accountability communication plans directed to donors and partners.
  • Strengthen and support Ecuadorian Red Cross branches in fundraising.


  • Retention of 30% of corporate donors that became partners.
  • Effective fundraising during the Ecuadorian Earthquake.
  • Development and implementation of the strategy for recruitment of individual donors.  


Banco Internacional - Quito, Ecuador — June 2013 - July 2014
Public Relations and Social Responsibility Analyst

Social Responsibility

  • Coordinate the implementation of social responsibility within the institution, through GRI and ISO 26000.
  • Design and implement the program of Financial Literacy of the bank.
  • Responsible of the design and execution of Social Responsibility strategic programs.
  • Search for opportunities and projects in order to generate ideas and joint projects.

Public Relations

  • Analysis and development of public relations strategies.
  • Responsible of designing the crisis communication plan and monitor its implementation.
  • Development and management of the strategic relationship with stakeholder.
  • Management of the strategic relationship with media.


  • Effective design and implementation of the Financial Literacy program.
  • Effective social responsibility assessment.


Bayer S.A - Quito, Ecuador — April 2012 - April 2013
Organisational communication Analyst (Intership)

  • Organisation and supervision of Social Responsibility projects.
  • Active involvement in the realisation of the Social Responsibility memory.
  • Development and implementation of internal and external communication plans.
  • Responsible of internal communication.
  • Coordination and supervision of events and suppliers.


  • Effective implementation Bayer Young Environmental Envoy project.


Mundo Juvenil Foundation - Quito, Ecuador - September 2011- January 2012
Communication Coordinator

  • Development of internal and external communication strategies.
  • Development of public relations strategies and media monitoring.


Management of the corporate image of Mundo Juvenil.
Coordination of the events of Mundo Juvenil.

  • Creation of internal communication material: protocols, inductions, manuals, etc.
  • Active involvement in the development of social projects.
  • Community Manager.

Colegio Virtual Iberoamericano Foundation- Quito, Ecuador - March 2006 – November 2011

  • The NGO objective is to provide education to people in risk that do not have access to education.
  • Active involvement in the preparation, development and implementation of the project.
  • Professor of Grammar and Communication, Science, Social Studies and History.
  • Creation of the curriculum for Grammar and Communication.
  • Management and updating of data on the platform of the school.

Oral tradition and Modernity Project- Quito Ecuador - March 2009 - June 2009

Project developed to keep track of the indigenous languages of Ecuador

My tasks were:

  • Management and monitoring of different projects.
  • Edition of audiovisual material.
  • Creation of communication material.

Café Scientifique - Quito, Ecuador - August 2008 - December 2008

Monthly event for propagation of science

May tasks were:

  • Community Manager.
  • Supporting in the organisation of the event.
  • Database management.
Relevant Experience in Years: 
CV : Download
Date of joining: 24-May-2017
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