Atal New India Challenge Post and Telegraph

Atal Innovation Mission

Relevent Country: India

The Atal Innovation Mission is now accepting applications for its Atal New India Challenge under the theme of Post and Telegraph.

The Atal New India Challenges initiative by Atal Innovation Mission is aimed at supporting innovators creating products based on advanced technologies in areas of national importance and social relevance through a grant based mechanism, with access to handholding, mentoring and other technical support.

Atal New India Challenge is a flagship program of Atal Innovation Mission, NITI Aayog. The program aims to seek, select, support and nurture technology-based innovations that solve sectoral challenges of national importance and societal relevance.

One of the primary goals of the ANIC program is to incentivize innovations in areas critical to India’s development and growth – Education, Health, Water and Sanitation, Agriculture, Food Processing, Housing, Energy, Mobility, Space Application etc.


  • The vision of the Atal New India Challenge (ANIC) is two-fold:
  • Help create products from existing technologies that solve problems of national importance and societal relevance (productization)
  • Help new solutions find markets and early customers (commercialization) in the context of India


  • Digital Address System
  • Develop use cases applications (APIs) which may interact with digital address central infra in future for various use cases of digital address
  • Present addressing system in the country is descriptive in nature. Department of Posts is in the process of assigning a numeric/alpha-numeric Digital identity (mapped with gee-coordinates of the location as well physical address) to addresses in the country. The mapping of digital identity with physical address will also be verified. Digital identity will allow online authentication of addresses for banking, insurance, telecom , etc. as well as elimination of fake addresses . It will also allow navigation services for delivery of goods, emergency response/disaster management , etc.
  • Develop use cases applications (APls) which may interact with digital address central infra in future for various use cases of digital address.

Funding Information

  • Funding of up to INR 1 crore for each winner start-up / MSME.

Eligibility Criteria

  • Any Indian company incorporated under the Companies Act 1956/2013, primarily a Micro, Small and Medium Enterprises (MSME) as defined in the MSMED Act, 2006
  • Any company registered as a Start-up, as defined, and recognized by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India
  • The majority stake (more than 51%) of the applicant entity must be held in India.