UN Women is the United Nations entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide.
About the Proposal
To focus on gender centric response and recovery from the unprecedented humanitarian crisis of COVID-19, UN Women is implementing two programmes: ‘Gender-Responsive COVID-19 Recovery in India’ and ‘Ensuring Women’s Health, Wellness and Safety in Rural Spaces in the Tea Sector in Assam’. Both the programme interventions are anchored in the UN’s Human Rights approach and will fully considerthe specific situations, perspectives, priorities and needs of women and girls in India. During the current pandemic, it is even more imperative to engage the larger community and all stakeholders, including men and boys to address gender-based violence in their families and communities and ensuring access to basic services and necessities. The way to address this shadow pandemic is through education, knowledge, access, and awareness and engagement of a larger community and stakeholder to prevent violence against women.
Gender-Based Violence (GBV) is a violation of human rights and has a grave impact on victims/survivors, their families, and communities, and it remains a major public health and development challenge in India. It is rooted in gender-based discrimination, social norms that accept violence, and gender stereotypes that contribute towards endless cycles of violence. Many of the responses to violence against women are focused primarily on intervening with survivors after the violence has occurred. Such strategies are essential to mitigate the impact for women experiencing violence or at risk of violence and ensuring justice and accountability which eventually preventsits recurrence. It is important to continue to improve these responses.
At the same time, there is also an increasing need to address the broader factors that contribute to prevalence of violence and to implement initiatives that prevent such violence from occurring in the first place. Prevention— addressing the structural causes, as well as the risk and protective factors, associated with violence—is pivotal to eliminating violence against women completely. Prevention is the only way to stop violence before it even occurs.
UN Women focuses on early education, respectful relationships, and working with men and boys, especially through, media interventions, sports industries, and the world of work as part of its prevention strategy. UN Women helps conduct research on attitudes, perceptions, and behaviours of men and boys, as well as young people, related to various forms of violence, and supports advocacy, awareness-raising, community mobilization, and educational programmes, as well as legal and policy reforms.
The following continuum is used to underpin the Prevention framework:
COVID-19 pandemic, like any other humanitarian crisis, and its impact have not been gender-neutral. The impact of shadow pandemic gave rise to violence against women, especially against the marginalized and most vulnerable women, globally as well in India.
There is a critical need for targeted approaches to reach all social groups with VAW prevention information. There is an utmost need to forge and strengthen multi-stakeholder partnership platforms to identify and implement initiatives on VAW prevention and build capacity of partners and communities to prevent and respond to escalating risks related to VAW during COVID 19.
Given this context, UN Women India Country Office seeks out the services of a communications agency to create, develop and implement a social and behavioral change communication campaign with action plan involving activities on prevention and develop integrated communications package to address violence against women.
Objectives
The key objective of the assignment is to develop and roll out a multi-sectoral contextualized social and behavioral change impactful communication campaign on prevention against violence against women, including use of online and offline platforms e.g. digital platforms and events, with communities, CSOs, women networks, UN agencies, national and state governments, universities, youth groups from across the country. Following are the components:
Scope of Work
The agency will write, create concept, develop, and execute the communication strategy with an aim to create awareness about Prevention as a important step towards behavioral change. The campaign should have a stated return on investment on prevention from VAW
The agency will provide technical and related human resources services for the completion of the above objective by completing following tasks: As part of Objective 2.1: 1.
As part of objective 2.2:
The scope for key task 3 above will require travel.
Eligibility
Organizations who are registered in India as commercial entities (public, private or government-owned companies) with following background and experience are eligible.
Qualifications of the Organization:
Qualifications of Team Leader:
Qualifications of Team member/s:
Corporate Competencies:
How to Apply
The Submission package [online] must include:
Other Forms to be Submitted by the Vendor awarded the contract at the time of contract signature:
If you are interested in submitting a proposal in response to this RFP, please prepare your proposal in accordance with the requirements and procedure as set out in this RFP and submit it by the deadline for submission of proposals set out in the tender notice.
Source: https://ungm.in-tend.co.uk/unwomen/aspx/ProjectManage/7049