The Metamorphosis Foundation for Internet and Society announces a Call for Proposals – Social Media Project Strategy and Design – creation of 1 Social media project strategy and a visual identity for promotion of project activities.
Within the framework of this Call, a bidder will be selected who, during the month of March 2023 will be responsible for the creation of:
Social media project strategy: The social media project strategy should focus on offering a strategy on how to increase the reach of the content published as part of the project activities. A 3-year promotional campaign for public education is planned as part of the project based on cross-posting and paid advertisements targeting specific audiences (by age, geographically and if possible linguistically).
Visual identity for promotion of the project activities: The visual identity should unify the project activities: content (journalistic articles and multimedia), project events, other calls etc. and make the recognizable as part of the project for the general public.
Eligibility Criteria
All documents should be submitted in Macedonian or English. Offers that contain incomplete or untidy documentation, are not in Macedonian or English, as well as offers submitted after the deadline established in this Call, will not be taken into account. Metamorphosis Foundation reserves the right to contact only selected candidates.
To register for the Call, individuals should submit:
Short professional biographies of the person/persons who will be hired to implement the activities that are the subject of the contract;
A short concept of the ideas for the social media campaign and designs;
A portfolio of previous similar engagements in the last 5 years, which will also contain contact details of the clients who can be contacted to share the experience of cooperation.
To apply for the Call, legal entities should submit:
A statement by which the bidder confirms that the criteria for determining personal status is met, according to the form provided;
Document for registered activity or current status;
Short professional biographies of the person/persons who will be hired to implement the activities that are the subject of the contract;
A short concept of the ideas for the social media campaign and designs;
A portfolio of previous similar engagements in the last 5 years, which will also contain contact details of the clients who can be contacted to share the experience of cooperation.
Detailed overview of the bidder’s obligations
The execution of the social media strategy and design include:
Preparation of a long-term social media strategy in English language that can be used in the next 3 years for promotion of project activities including, but not limited to journalistic content, educational videos, docu-series, events, publications etc. and audience engagement;
Facebook and Twitter as main channels, but can also include suggestions for other platforms and other types of promotion (ex. newsletter);
Audience research, posting time frames and template examples, boosting schedule (made in accordance with the Metamorphosis team);
Slogan(s), key words, hashtags for unifying the posts;
Easy to understand step-by-step guide that can be implemented by social media colleagues working on the project from the partnering countries (N. Macedonia, Serbia, Monte Negro, Bosnia and Herzegovina, Albania, and Kosovo);
Report template for tracking performance and following results.
