Tholoana Enterprise Programme

SAB Foundation

Relevent Country: South Africa

If you are an entrepreneur who wants to grow your business, apply now to join the Tholoana Enterprise Programme.

They invest in entrepreneurs – with a particular emphasis on women, youth, people in rural areas and entrepreneurs living with a disability – who show the potential and commitment to grow a business and create jobs.

The SAB Foundation Tholoana Enterprise Programme supports entrepreneurs to become successful and resilient business owners through extensive entrepreneurial skills development, mentorship and access to markets, finance and practical business tools and templates. Through connections to peers around the country, they build a powerful network of opportunities for participants long after the programme has ended.

The programme prioritises entrepreneurial ventures that are owned and managed by historically disadvantaged groups (i.e. black people, women, youth, people living with disabilities and those living in rural areas) so as to help redress socio-economic challenges faced by these marginalised groups.


  • Leadership development: Successful businesses are built on a combination of business skills, personal skills and leadership skills. They follow this holistic approach and place as much focus on leadership development and confidence-building as all the other facets of the programme.
  • Practical skills development: Five dynamic workshops form an important part of the programme and attendance at these sessions is compulsory. The presentations are practical and facilitated by experienced entrepreneurs, and the topics include Personal Transformation and Strategic Planning, Costing and Pricing, Sales and Marketing, Human Resource Management and Accounting and Financial Management for Small Businesses.
  • Mentoring and coaching: Participants have access to a personal mentor for up to four hours per month. In addition to the mentor, ongoing support and guidance from portfolio coordinators and the programme manager is on offer. Targeted consulting support including agri-specialists, process engineering and investment readiness are also on offer.
  • Online information sessions: A number of online information sharing sessions will take place over the course of the programme. These sessions contribute to knowledge sharing, skills building and peer learning and networking.
  • Brand building interventions: These tightly focused interventions are designed to improve market access and create brand awareness by providing specific sales and marketing assistance to participants. Examples include development of effective company profiles, price lists, logo development, website creation where relevant and other sales tools.
  • Access to resources: Participants will have access to a suite of resources in the fields of legislation and compliance, business development, market access, access to finance and media and public relations.
  • Performance tracking: The monitoring and evaluation of business data allows the team to identify Individual challenges that require support interventions, and also strengthens the investment readiness of your business. This data also allows the Tholoana Enterprise Programme team to track the performance of the whole group, giving an overview that shows your performance in relation to your peers. Financial information, management accounts and jobs data are submitted on a monthly basis.
  • Peer-to-peer community and networking: In addition to the networking opportunities facilitated at the workshops, a digital peer-topeer networking platform enables participants to share information, collaborate and discuss common challenges. Active participation in peer group activities is required.

Eligibility Criteria

  • They prioritise selecting businesses that are owned or run by women, located in rural areas and that benefit people living with disabilities.
  • Below are specific eligibility criteria that business owners need in order to apply:

Entrepreneur requirements

  • The applicant should be resilient, self-motivated and driven to succeed.
  • The applicant should show a willingness to learn, grow and change.
  • The applicant should show entrepreneurial and leadership abilities.
  • The applicant is involved in the daily operations and management of the business on a full-time basis and is not employed by any other organisation.
  • The applicant is a South African citizen
  • The applicant has the skills and experience necessary for the type of business they are engaged in.
  • The applicant is looking for business support, mentorship and skills training to take their business to the next level.
  • The applicant is committed to full participation in the programme over the18-month period.
  • The applicant is open to change and willing to drive new strategies to support the growth of their business.
  • The applicant has high moral and ethical standards and a desire to contribute to the economy of South Africa.

Business requirements

  • The business is at least 51% black-owned and managed
  • The business creates jobs.
  • The business is in the early stages of growth.
  • The business is operational and has been trading for at least 12 months.
  • The business should be a going concern, commercially sustainable and viable.
  • The business is headquartered and registered (if applicable), within South African borders.
  • In addition, they are keen to identify enterprises with long-term growth and good job creation potential.
  • This includes enterprises with export potential and/or import substitution, as well as ones in growth sectors including agriculture, manufacturing, water, energy and waste, tourism and hospitality, information communication technology and agro-processing etc.


  • The applicant is an employee of the SAB Foundation, SAB Pty Ltd, SAB Miller Plc., and AB-InBev And affiliates.
  • The applicant has previously received support from the SAB Foundation.
  • The business is not yet operational and is still in idea or concept phase.
  • The applicant’s operations involve any form of sex, gaming, gambling, tobacco or illegal business.
  • The business is a franchise: the applicant is a franchisor or franchisee etc.
  • The business is an NPO (not-for-profit organisation), NGO (non-governmental organisation), homebased care service organisation, community upliftment project, youth development educational organisation, etc.
  • The applicant requires sponsorship for an event, a launch, a conference, a forum, a seminar, a party or a fund-raising function, land and building acquisitions.
  • The applicant requires a bursary, a scholarship, an internship and funding in the form of studies, exchange programmes and textbooks etc.
  • The applicant requires any form of sponsorship or donations.