ToR - Quarterly Periodical for Girl Education Program - Gupshup, 2022

Room to Read

Relevent Country: India

About Room to Read:

Room to Read (RtR) envisions a world in which all children can pursue a quality education, reach their full potential and contribute to their community and the world. To achieve this goal, RtR focuses on two areas where we believe we can have the greatest impact: Literacy and Gender equality through education in collaboration with communities and local governments across Asia and Africa. 

About the Assignment: 

GupShup is a Hindi periodical for adolescent boys and girls in the ages of 11-18. It is an interactive reading material with an aim to foster and encourage reading as a habit and life long passion. It covers a range of topics from current affairs to sports, news, views, stories, historical facts, interesting anecdotes, health tips, great achievers and role models and a section dedicated to contributions from children. 

The Girls’ Education Program aims to publish 4 such periodicals (junior and senior version) in a year. Although the GEP is a program specifically designed for girls, this periodical is designed for girls and boys both– their reading and engagement with the text.  The junior version caters to the boys and girls between 11-14 years and the senior version to that between 15-18 years (from GEP states, except Andhra Pradesh and Telengana). 



  1.  The consultant will be expected to conceptualize 4 junior and 4 senior issues of Periodical during the year. 
  2. The design and illustrations will be conceptualized by the agency such that each material is visually attractive, appealing and caters to adolescents. 
  3.  The whole conceptualization exercise will be done by the consultant/ firm independently based on the finalized themes and issues by RtR point person. Necessary support will be provided by Room to Read during the conceptualization exercise.


  1. The consultant is expected to create, develop and write the finalized relevant content in form of narrative, story lines or any other relevant form of the periodical, sort the letters received from the readers and type them for it to be a part of the Periodical. The consultant will create content for each section that will be finalized in consultation with RtR. 
  2. The final designed version/dummy copy of the periodical will be checked and edited by the Consultant and necessary changes will be made by the consultant for printing as well as for online circulation in jpeg and pdf formats. 


The duration of the contract is from 1st February 2022 to 31st December 2022. However, RtR can terminate the agreement if the consultant is unable to revert on set timelines or the assignment is not upto mark as per then RtR expectations.

The working days will be spread over a period of not exceeding 45 days with mutual agreement between the consultant and RtR, as given below but not limited to:

February, April, July and November 2022. 


Kindly submit two separate files (1) TECHNICAL and (2) FINANCIAL PROPOSAL

  • Last Date for the submission is November 20, 2022 EOD. 
  • Subject for submission of Proposal – “Proposal for GUPSHUP –GEP” 
    • A technical proposal which will outline the way this assignment will be approached. 
    • The proposal should mention the timeline for completing the deliverables. The technical proposal should include an outline of content and your approach for all the above-mentioned deliverables. 
    • Cite relevant work experience and give samples 
    • Detailed CV of all the consultants involved in this project
    • Detailed financial proposal 
    • Copy of registration certificate, GST, PAN Card, etc.