Agricultural Marketing Specialist

FAO - Food and Agriculture Organization of the United Nations, Rome, Italy

Skill Required:, Business Development/ Resource Mobilization
Preferred Experience: 
3 to 10 Years
Closing Date for Applications: 
15th September, 2018

Job Description

Organizational Setting

The Forestry Policy and Resources Division of the Forestry Department leads FAO's work in promoting sustainable forest management and providing leadership on the environmental, social and economic dimensions of forestry, including its contributions to poverty reduction and food security and nutrition. It liaises with member countries, civil society and the private sector in aspects ranging from development of effective forest policies to forest conservation and management issues, and strengthens the role of forests in climate change mitigation and adaptation. The Division also collects, analyses and disseminates information on the world's forest resources and on the production, trade and consumption of wood and non-wood forest products and ecosystem services. It is also responsible for promoting sustainable mountain development and watershed management,

The post is located in the Water and Mountains Team, FOA, which hosts the Mountain Partnership Secretariat. The Secretariat acts as a networking and liaison point for members, connecting institutions and countries for activities in sustainable mountain development. It is also engaged in raising awareness and advocating for increased attention of the mountain agenda globally at any level. The Mountain Partnership Secretariat plays a facilitating role in helping members build and develop joint activities, mobilize resources, promote closer collaboration and achieve better results for sustainable development in mountain areas.

FAO International Consultants and Call purpose:

The purpose of this Call for Expression of Interest is to provide FAO with a list of qualified candidates to support and enhance its

programme of work. Assignments pursuant to this Call for Expression of Interest may be at the Organization’s headquarters in

Rome (Italy), home based, or on field missions, as required.

The Organization frequently engages experts to work on short-term projects as international consultants. The functions of a

consultant are results-oriented and normally involve analysing complex issues, directing seminars or training courses, preparing documents for conferences and meetings, or writing reports on matters within their area of expertise.

An international consultant is engaged by the Organization to provide expertise, skills or knowledge for the performance of a specific task or piece of work, which would be short-term by nature. The assignment may involve full-time or part-time functions similar to those of staff members.

The assignment can be from two weeks up to 11 months. The possibility of further extension is subject to satisfactory performance and depending on the resources and needs of the Organization.

The purpose of this call is to attract talents with experience and background in the area of business and enterprise development for small holders, sustainable value chain and marketing strategy development, within mountain areas.

Reporting Lines

The Agricultural Marketing Specialist will be working under the direct supervision of the Water and Mountains Team Leader in collaboration with the Mountain Partnership Secretariat team.

Technical Focus

The consultant will contribute to the implementation of FAO’s Strategic Framework linked to eliminating hunger, food security and malnutrition (SO1), making agriculture and forestry more productive and sustainable (SO2), reducing rural poverty (SO3), enabling more inclusive and efficient food systems (SO4) and increasing the resilience of livelihoods to threats and crises (SO5). Specifically the Mountain Partnership Secretariat is looking for international consultants with experience and working knowledge on thematic areas related to:

  • Value-chain analysis of mountain products
  • Agribusiness model development
  • Small-scale food product marketing strategy development
  • Small-scale farmer cooperative and federation establishment
  • Agrobiodiversity and climate change
  • Sustainable Food Systems
  • Partnerships development, private sector liaising and resource mobilization

In particular, the incumbent will contribute to support the team's work to strengthen and expand the Mountain Partnership Products Initiative (MPP) and the role of small-scale mountain farmers’ organizations.

Tasks and responsibilities

Analysis of the global and national mountain product market potential:

  • Analyse and review the MPP initiative scheme with focus on quality control, certification and standardization;
  • Assess current markets of the mountain products produced by small-holder farmers and labelled under the MPP initiative;
  • Evaluate potential for expansion of current markets at national and/or international levels, and/or through online markets;
  • Explore potential of new mountain products globally.

Scaling-up of the Mountain Products initiative:

  • Formulate scaling-up strategy for global mountain products program;
  • Develop agribusiness/enterprise strategies to promote food value-chain efficiency and inclusiveness, and to create enabling environments for agricultural and rural development in mountain areas;
  • Prepare contextualized marketing strategies for mountain products;
  • Develop effective strategies to improve logistics and distribution of selected products;
  • Develop linkages with markets, individuals and other groups to strengthen public private partnership for sale and purchase of value added agricultural products;
  • Build linkages with public, private and CSO’s and other value chain development partners/actors for synergies and complementarities;
  • Explore potential linkages with agro-tourism.

Capacity Development:

  • Develop capacity building guidelines and manuals for small-scale mountain producers and associations to access financial and other services and resources;
  • Support the development of marketing and promotional activities.

Liaise with relevant FAO units (or other organizations) relevant to their assignment to obtain guidance and advice on specific elements.

Any other duties as required.


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