The Chief of Advocacy and Communication is accountable for leading the creation and execution of a comprehensive advocacy and communication strategy, under the supervision of the Director, to maximize GPEVAC’s profile and impact. This position will contribute to the organization’s overall mission by leading a communications team that helps put violence against children more visibly on the global agenda.
The ideal candidate will be a high-energy communications and advocacy leader with a strong track record in strategic messaging and leading high-profile global campaigns for diverse audiences. Experience communicating and advocating for children’s issues, working within the international development sector, and/or a partnership model would be an advantage. S/he will have a proven ability to tactically lead a fast-moving, high-volume communications team with daily and weekly deliverables, while strategically engaging and building relationships with a diverse set of partners, thought leaders and influencers, who can help tell the End Violence story and advocate for sustainable change.
As a member of GPEVAC’s Leadership Team, the staff member will contribute to a culture of professionalism that emphasizes curiosity, learning, collaboration and delivery.
Summary of key functions/accountabilities:
The staff member will lead and manage a small team to design and coordinate effective, integrated advocacy and communication strategies, through the development, implementation, monitoring and evaluation stages. S/he will work collaboratively with colleagues across the organization, as well as build alliances or coalitions with external partners to drive changes in policy and practice, and secure political and financial commitments to end violence against children.
Advocacy strategy development and outreach
- Work with End Violence staff and partners to develop partnership-wide advocacy and communications campaigns that leverage research, data, insights and policy recommendations and align with policy priorities.
- Grow the number of End Violence partners and catalyze a broader movement of governments and organizations taking collective action
- Work with staff and consultants to create motivating campaign materials such as videos, slide decks, websites, infographics, white papers and social media that inspire audiences to action.
- Manage high-level events as well as well as the communication aspects of key campaign events and forums, including speaker identification, creation of videos, speeches, talking points, collateral materials, and branding.
- Identify high-value speaking engagements and equip and prepare End Violence staff, Board and governance members with speeches, talking points, visuals and videos.
- Collaborate with production teams to ensure smooth, effective messaging and production.
- With the Leadership Team and others, develop, implement, and manage a strategic, proactive communications strategy for the organization.
- Oversee the development of targeted messaging for use across the End Violence network (Secretariat, Executive Committee, partner organizations), collaborating with partners to create stories, narratives, strategies and communication tools.
- Work with the End Violence communications team to develop messages, fact sheets, web content, outreach materials, press releases, and other content and products to communicate the organization’s mission and value to diverse audiences.
- Develop metrics to measure effectiveness of communications and outreach strategies and activities.
- Recruit and manage communications consultants and contracted communications firms as needed.
Web, social media and brand management
- Maintain the End Violence brand and identity across platforms and materials and advise stakeholders and partners how to use and leverage the brand.
- Advance a strong social media strategy and presence that carries End Violence’s core messages and keeps us in relevant policy and programme dialogues.
- Coordinate with partners across the End Violence network to amplify their work and leverage their social media presence.
- Identify and cultivate key media that can tell the End Violence story and highlight policy issues to thought leaders and influencers.
- Develop a comprehensive communications calendar that tracks key moments, messages, policy and communications products and media we wish to target throughout the year.
- Gather content and human-interest stories for End Violence spokespersons/leadership to talk to reporters about, with a goal of cultivating strategic relationships with journalists, producers and editors.
- Coordinate with communications staff on handling media inquiries and requests.
- Help prepare staff and partners for interviews and press events, including media training.
- Spearhead the drafting of all public-facing materials, including op-eds, letters to the editor, event invitations, blogs and newsletters.
Donor and Board Communications
- Contribute to production of donor reports and other outreach materials.
- Work with the Executive Director and other staff as appropriate to create increased opportunities for donors to learn about the changes on children’s violence issues, including the tracking of policy shifts and incidents (positive and negative) across partner countries.
- Generate routine and ad hoc reports for management and Board/governance bodies.
The efficiency and efficacy of support provided by the Chief of Advocacy and Communication:
- Robust, integrated advocacy and communication strategies are developed implemented, monitored and evaluated, with SMART advocacy and communication outcomes and/or outputs and clear theories of change.
- Measurable change for children and young people through the achievement of defined advocacy and communication outcomes and/or outputs at the global, regional and/or national level.
- Public and private support for the cause of ending violence against children and the Partnership continues to increase, with new strategic partnerships forged and a measurable increase in resources.
- A clear digital communication strategy with an associated work plan is developed to raise awareness of ending violence against children in the public domain, grow supporter engagement and elevate focus of the Partnership’s advocacy priorities and campaign initiatives, strengthen political will in support of the mission and objectives, and enhance the organization’s credibility and brand.
- Achieving these goals will significantly contribute to the wellbeing of children.
To qualify as an advocate for every child you will have…
- An Advanced University degree is required in one of the following fields: Communications, Journalism, Marketing, International Relations, Political Science, International Development, Public Policy, Public Administration, Economics, or related fields.
- A first level university degree (Bachelor’s) in a relevant field, in conjunction with two additional years of relevant work experience in advocacy, campaigning or a related field may be taken in lieu of an Advanced University degree.
- At least ten (10) years of progressively responsible and relevant professional work experience in advocacy/ campaigning and communication is required, with at least two years at the international level.
- Experience in leading the development and implementation of advocacy and communication strategies, with clear theories of change, specific, measurable and timebound objectives, and performance indicators. A track record of achieving or contributing to tangible policy change. Proven experience in deploying a range of advocacy and communication tactics based on a clear theory of change.
- Experience in building and maintaining a network of external stakeholders, and in working with coalitions;
- Experience in building strong relationships with traditional and social media entities and using media relations and channels to engage public audiences.
- Experience in leading the development, implementation and monitoring of digital strategies.
- Experienced and current in digital and social media content and audience trends as well as in managing online platforms and channels.
- Strong communicator with emphasis on being able to present complex policy ideas in succinct, engaging ways through campaign narratives and creative tactics.
- Experience in managing a team is a requirement, along with a proven commitment to diverse and inclusive recruiting process.
- Experience managing a multicultural team is an asset, and demonstrated experience in design and management of projects, including budget management and monitoring and evaluation of results.