UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world.
For every child, Quality of Life
A steadily growing economy isn't benefiting all. Half the population still lives in poverty and children's chances in life can vary dramatically depending on their families’ wealth or where they live.
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How can you make a difference?
Under the guidance of the Representative, the incumbent will be accountable for developing, managing, coordinating, networking, implementing and monitoring an advocacy and communication strategy. The associated products and activities of the strategy will be implemented on a regular and on-going basis to win the support from decision makers and the general public for the cause of children along the lines of the global communication strategy for ‘UNICEF’ to become the leading voice, advocate and brand on children’s issues in the country, in order to engage all key stake holders to take action for children.
Advice on the articulation of policies and strategies, with an emphasis on those that promote gender equality and equity.
The key responsibilities include:
- Communication and advocacy strategy: Ensure that the Country Office has a clear communication and advocacy strategy and associated work plan to support the country programme objectives and get children’s issues into the public domain, strengthen political will in support of UNICEF's mission and objectives, and enhance the organization’s credibility and brand.
- Media relations: Ensure that the Country Office has a well-managed country communication team that maintains and continually develops a contact list of journalists and media outlets covering all media – print, TV, radio, web etc. – and a successful process of communicating and maintaining regular contact and close collaboration with the media to communicate the story of UNICEF's cooperation to a wider audience. The Country Office also engages with different audiences through social media and other digital platforms to promote the realization of children’s rights.
- Digital media: The Country Office engages with different audiences through social media and other digital platforms to promote the realization of children’s rights.
- Communication for Development: The Country Office maintains a cross-sectoral C4D function which focuses on assessing social norms and behaviours related to programme priorities, develops behaviour change and social mobilization strategies to address harmful attitudes and supports their implementation by government and other partners.
- Networking and partnerships: Manage a country communication team to ensure that the Country Office has a well maintained and continually developed contact list of individuals, groups, organizations and for a, whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy. Network is developed, strengthened and maintained with the UN Country Team, UN communication counterparts and high-level counterparts in key partner organizations.
- Celebrities and special events: Ensure that the Country Office has a well-managed national celebrity relations programme with a well maintained and continually developed contact list of appropriate, nationally-known personalities who have been identified, engaged and support UNICEF’s efforts and who actively participate in special events and activities that support country programme goals. Among these high-profile individuals a handful are identified whose recognition level extends beyond national borders and co-ordinate closely with DOC and the regional office in extending their impact and use beyond national borders.
- Global priorities and campaigns: In addition to local/national campaigns, ensure that the Country Office has an effective process in place for integrating and taking action on UNICEF’s global communications priorities and campaigns, both disseminating these elements in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use.
- Resource mobilization support: Ensure that global and country level fund-raising activities are supported by effective advocacy and communication strategy and activities.
- Management: Ensure that the human resources (the communication team) and financial resources (budget planning, management and monitoring) for the communication section of the Country Office are both effectively managed and optimally used.
- Monitoring and evaluation: Ensure that communication baselines are established against which the objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.
- Capacity building and support: Ensure that the Representative and the country programme team are provided with professional expertise and advice on all aspects of communication as required; opportunities for development among the country communication team and other colleagues are identified and addressed; opportunities to build communication capacity among media and other relevant partners are identified and addressed.
To qualify as a champion for every child you will have:
- Advanced university degree (master’s or higher) in Communication, Journalism, Public Relations or other related fields.
- Minimum 10 (ten) years of progressively responsible and relevant professional work experience. (Or an undergraduate degree plus at least 14 (fourteen) years of demonstrated professional experience in the field of journalism, communications, external relations, public affairs, public relations or corporate communications.)
- Professional experience in communication, print, broadcast, news media.
- Excellent interpersonal skills, enthusiasm for creating a better world for children, innovative mindset, successful experience in leading and motivating a high performing team.
- Background/familiarity with Emergency situations.
For every Child, you demonstrate: Our core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.