Chief of Communication
UN Children's Fund, South Africa
Closing Date for Applications:
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
Purpose for the job:
Chief of Communication manages the section and provides strategic guidance to the three component leads: 1. Public Awareness and Advocacy; 2. Private Fundraising and Partnerships; and 3. the Volunteer programme to ensure synergy and complementarity. The dual roles of UNICEF in South Africa as both a 'programme' as well as a 'fundraising' office requires a sophisticated and multi-dimensional communication framework to carefully and properly position UNICEF's many facets among various audiences.
Summary of key functions/accountabilities:
- Communication strategy: The Country Office has a clear communication which includes; communication for development, partnerships with private sector and fundraising strategies, and associated work plan to get children's issues into the public domain, strengthen political will in support of UNICEF's mission and objectives, and enhance the organization's credibility and brand.
- Media relations: The Country Office has a well-managed country communication team that maintains and continually develops a contact list of journalists and media outlets covering all media - print, TV, radio, web etc. - and a successful process of communicating and maintaining regular contact and close collaboration with the media to communicate the story of UNICEF's cooperation to a wider audience. New ways are identified to increase positive exposure and leverage that prominence for new opportunities for UNICEF.
- Networking and partnerships: The Country Office has a well-managed country communication team that maintains and continually develops a contact list of individuals, groups, organizations and fora, whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy with a special focus on partnerships with private sector. Network is developed, strengthened and maintained with the UN Country Team, UN communication counterparts and high-level counterparts in key partner organizations.
- Celebrities and special events: The Country Office has a well-managed national celebrity relations programme with a well maintained and continually developed contact list of appropriate, nationally-known personalities who have been identified, engaged and support UNICEF's efforts and who actively participate in special events and activities that support country programme goals. Among these high-profile individuals a handful are identified whose recognition level extends beyond national borders and co-ordinate closely with DOC and the regional office in extending their impact and use beyond national borders
- Global priorities and campaigns: The Country Office has an effective process in place for integrating and taking action on UNICEF's global communications priorities, campaigns and partnerships, disseminating these elements in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use.
- Resource mobilization support: Global and country level fund-raising activities are supported by effective advocacy and communication strategy and activities. The Country Office has an updated Resource Mobilization Strategy that provides the direction to build a significantly stronger funding base to enable the office to mobilise and leverage domestic, public and private resources for children in South Africa.
- Volunteer programme: The Country Office builds a Volunteer programme that supports advocacy, brand-awareness, programme implementation and fundraising.
- Management: The human resources (the communication team) and financial resources (budget planning, management and monitoring) for the communication section of the Country Office and are both effectively managed and optimally used.
- A Monitoring and evaluation: Communication baselines are established against which the objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.
- Capacity building and support: The Representative and the country programme team are provided with expert advice on all aspects of external relations communication as required Opportunities for development among the country communication team and other colleagues are identified and addressed; opportunities to build communication capacity among media and other relevant partners are identified and addressed.
- Advisory support and communication for strategic results: Develops communication approaches and guidelines,including those most effective for gender mainstreaming across all programmes.
Qualifications of Successful Candidate:
- Advanced university degree in Communication, Journalism, Public Relations or other related fields of disciplines. (Or an undergraduate degree plus at least 14 years of demonstrated professional experience in the field of journalism, communications, external relations, public affairs, public relations or corporate communications.)
- Ten years of progressively responsible and relevant professional work experience.
- International and national work experience in both developed and developing countries.
- Professional experience in communication, print, broadcast, new media.
- Background/familiarity with Emergency situations.
- Fluency in English and another UN language