Communication and Influencing Manager

Plan International, Bissau, Guinea

Skill Required:, Media and Communication
Preferred Experience: 
5 years
Closing Date for Applications: 
23rd January, 2021

Job Description

Role Purpose

Plan International is an independent, with no religious, political or governmental affiliations organization, that works in 75 developing countries across Africa, Asia and the Americas. We strive for a just world that advances children’s rights and equality for girls.

Plan International’s ambition for its policy and influencing work is to drive changes in policies, behaviours and practices at international, regional, national and local levels, so as to advance children’s rights and equality for girls. Plan International’s new Global Strategy aims to transform the lives of 100 million girls and implement a programme and influence approach to achieve it. The Communication and Advocacy Manager will play a key role in delivering results in Guinea Bissau.

The Communication and Advocacy Manager is responsible for:

  • Support programme team with the development of influencing goals
  • Contributing to positive policy and legislative changes, as well as increases in national and local budgets, at country level in order to achieve the Country Strategy and the Global Strategy.
  • Leading the development of key advocacy messages, defining effective tactics and partnership strategies, leveraging our influencing strength to mobilise support for change making
  • Working closely with the Programme teams to ensure influencing is evidence based and the Programmes and Influencing approach is applied

Dimensions of the Role

Under the supervision of one of the Head of Mission Communication and Advocacy Manager will coordinate, advice on, implement Communication and Influencing strategies, and contribute to Plan International becoming a recognized voice for defence child rights. This is done through:

  • Support Plan International Guinea Bissau to develop and deliver Plan International’s communication and influencing strategies
  • Serving in an advisory role to senior management, on communications and brand issues and contributing to the development and delivery of creative and strategic media and communications work to support organisational objectives at country, Mano River Cluster, regional and global levels;
  • Managing the delivery of messages with an expert knowledge of traditional and new media to both internal and external audiences, and assessing the reputational risks and advising on opportunities;
  • Demonstrating a good understanding of development and humanitarian issues and the use of Communications for Advocacy and Resource mobilisation;
  • Focusing on innovation and finding creative new ways to communicate messages to new audiences while ensuring the analysis, the interpretation, the production and the communication of complex information to multiple audiences;
  • Managing internal relationships at country level and, to some extent, at  Mano River Cluster level;
  • Working with others and building networks around communications as an effective team member;
  • Taking initiative, working independently and proactively.


  • Gather internal knowledge and transform it into exciting and useful messages, and disseminate it to the right audiences through identification of the most effective distribution channels;
  • Produce high quality materials including information packs, opinion pieces, power point presentations, press releases, speeches and talking points, opinion  pieces, news reactions, photos, blogs, annual reports, newsletters, video and multimedia content
  • Support the GNB office in ensuring adherence to communication policies, protocols, standards and brand compliance.
  • Mano river cluster communication adds value to the national program, advocacy, campaign, fundraising, and PR plans and initiatives. The implementation is monitored and progress adequately documented and shared
  • Manage Plan International’s internal communications for the CO to populate the new Global strategy, support the transformation process by exploring new ways to get messages across using social media and online platforms;
  • Generate content around high-priority Plan International issues and campaigns, edit and produce content that increases Plan International visibility and positioning as a partner of choice for girls rights in Guinea-Bissau;
  • Ensure production and availability of high quality communications products for a wide range of audiences including donors, partners including the private sector, policy makers and the general public, at global, regional and country levels;
  • Develop a calendar of events taking into account the global and Plan International Calendars as well as Guinea-Bissau Calendars (including key events, major conferences and events).
  • Ensure strong linkages with the Programmes and Monitoring, Evaluations and Research (MER) staff so that advocacy and policy approaches are based in evidence.
  • Monitor and report on the country progress in advocacy and influencing and its contribution to change making, including to donors where relevant.
  • There is a fruitful collaboration between WACA Hub communications and influencing teams and Mano River countries teams as well as relevant teams from NOs, IH and other RO
  • Work with Regional Office and International Headquarters to strengthen and support influencing.
  • Ensure that social media effectively engage the public in its work, program & campaign goals
  • Manage risk and brand reputation to ensure that media work benefits rather than harms Plan International’s strategic objectives and does not endanger staff, programmes, partners and the communities we work with;
  • Monitor and evaluate the impact of media projects at country level, and provide regular strategic reporting and give recommendations.
  • With the support of the DRM Manager or national focal point and ERM, reports on emergency/disaster situations according to required standards
  • Ensure that Communication and PR activities meet Plan International child protection standards and standards for ethical journalism;
  • Produce campaign reports and media type productions and promote girls through case studies and assist NOs in productions about girls.
  • Ensure that all indicators related to the standard 8 of Plan International Child Protection Policy on advertisement, media and communication on children are met;
  • Ensure the risk assessment is met and mitigations actions are in place for all communications activities that will involve the participation of children; 
  • Ensure all media partners and visitors we are working with are briefed and abide by the child protection policy of Plan International;
  • Undertake high-level representation at conferences, seminars and other events.
  • Build and maintain relationships, partnerships and networks with advocacy, gender and communications specialists in other organizations, agencies and institutions.
  • Organize the roll-out of country and regional initiatives on Communications and Influencing at country level to promote Plan International;
  • Develop and manage relationships with media, journalist networks as well as NGOs and government authorities in the area of communication to ensure Plan International communications reach the right audience
  • Facilitate media including international visits at country level to ensure the objectives of such visits are well met;
  • Ensure that Plan International’s global policies for Child Protection (CPP) and Gender Equality and Inclusion (GEI) are fully embedded in accordance with the principles and requirements of the policy including relevant Implementation Standards and Guidelines as applicable to their area of responsibility. This includes, but is not limited to, ensuring staff and partners are aware of and understand their responsibilities under these policies and Plan International’s Code of Conduct (CoC), their relevance to their area of work, and that concerns are reported and managed in accordance with the appropriate procedures.


  • Master’s degree in development, politics, human rights, Journalism, Mass Communications and Public Relations, or a related field
  • A minimum of 05 years of  experience of the key responsibilities, including working with media, developing and delivering communications strategies, managing internal communications, knowledge of digital media, and creating networks;
  • Experience of working with international NGOs and understanding of a rights-based approach;
  • Familiarity with the social, political and economic context of the country, and its humanitarian and development issues;
  • Demonstrated and considerable experience of working with international media, communications or public relations roles;
  • Excellent written and verbal communication skills and the ability to communicate complicated and technical issues in a concise and clear way, to a wide range of target audiences;
  • Sound political judgement and Knowledge of risk management.


  • Excellent analytical and critical thinking skills, including ability to find, absorb, analyse and prioritise information from many different sources,
  • Proven experience of communication strategy development;
  • Ability to work under pressure, to tight deadlines, with competing priorities and minimal supervision;
  • Ability to travel sometimes at short notice and to humanitarian crisis areas
  • Flexibility and adaptability;
  • Excellent inter-personal skills and ability to work in multi-national, multi-cultural teams;
  • Fluency in both spoken, Written Portuguese, and English is essential


  • Proven ability to undertake planning, programme development and evaluation
  • Ability to facilitate participative processes that aim to decision making and agreement
  • An excellent understanding of the dynamics of national civil society organisation (CSO), Government, international, regional and multilateral institutions
  • Able “to put in practice” concepts and strategic thinking
  • A record of accomplishment of achieving results and strategic impact on communications and media and in building capacity for teams to deliver.
  • Must show demonstrable impact in using communications as a tool for social change


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