Thinking of a Career in Emergency Management?
- BY Nicole Pelette
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply. Our workplace policies promote flexible work arrangements, to support all staff in maintaining a healthy life balance, both in and out of the office.
UNICEF prides itself on fostering a multicultural and harmonious work environment, guaranteed by a zero-tolerance policy on sexual exploitation and abuse, and on any kind of harassment, including sexual harassment and discrimination. All selected candidates will undergo rigorous reference and background checks.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.
Under the guidance of the Chief of Advocacy & Communication, the Communication Consultant will be responsible for coordinating, networking, implementing and monitoring UNICEF Pakistan’s public advocacy and communication priority related to adolescents and the second decade of life, including child marriage, out-of-school adolescents, girl’s education, exploitative child labour, corporal punishment (ENDviolence campaign), menstrual hygiene management, the ‘Clean Green Pakistan’ national campaign and ‘Generation Unlimited’ (GenU) -- a global partnership aiming to ensure that every young person across the world is in education, learning, training or employment by 2030.
To make a difference, you will be accountable for the following tasks and deliverables
Communication strategy implementation:
A work plan is developed, contextualized and implemented in support of UNICEF’s advocacy for adolescents in Pakistan.
Under the guidance of the Chief of Advocacy & Communication (A&C), implement and contextualize the priority of the office’s public advocacy strategy related to adolescents, including issues related to out-of-school adolescents, girl’s education, menstrual hygiene management, corporal punishment (ENDviolence campaign), child marriage, exploitative child labour, the ‘Clean Green Pakistan’ national campaign and the ‘Generation Unlimited’ (GenU) global partnership. Maintain and update a work plan of events and activities in close cooperation with the office’s Technical Working Group (TWG) on Adolescents and programme colleagues.
Using available evidence, identify and build on opportunities to further public advocacy for adolescents in Pakistan.
Plan, organize and monitor activities such as advocacy events (briefings, exhibitions, launches…) or campaigns (mass media and digital media), developing communication strategies and checklists, conceptualizing, implementing and monitoring evaluation and impact, preparing information materials and following up on logistic arrangements.
Provide support to the Technical Working Group (TWG) on Adolescents, its cross-cutting/advocacy sub-committee and the GenU Task Force, ensuring adequate information sharing.
Work with contractors on the production of content, monitoring quality and timeliness, and ensuring appropriate use of financial resources.
Digital and Mass Media outreach:
Compelling, creative public advocacy products are developed to communicate the story of adolescents in Pakistan in mass media and on social media, including the challenges they face, their achievements and the way forward, e.g. in terms of programming. Content created with and by adolescents is developed to ensure their full participation and inclusion.
Under the guidance of the Chief of Communication and with support from the Communication Specialist and the Communication Officer (Digital Media), develop a digital strategy to increase engagement and social mobilization around adolescent issues on social media in Pakistan. Generate ideas for the production of compelling public advocacy products and campaigns related to Adolescents; plan and implement their development for different channels, including videos, mini-stories, photos and social media content.
Identify, enroll and maintain a close collaboration with appropriate key digital influencers who can be mobilized to actively support advocacy for adolescents in Pakistan on digital media.
Develop content produced with and by adolescents themselves to ensure that their voices and opinions on adolescent rights (e.g. right to protection, to health, etc.) are accurately reflected and shared, including through the ‘Voices of Youth’ platforms at the global, regional and national levels, and that they fully participate to social mobilization efforts and related events.
Support the creation of a public discourse around adolescents in Pakistan on social media and other digital platforms, engaging in the discussion adolescents, stakeholders, governmental authorities, key influencers and media, using innovative interactive digital media platforms and tools.
Develop compelling communication products (e.g. fact sheets, booklets, press statements, op-eds, inspiring stories, visibility materials, content for campaigns…) in line with UNICEF standards, and support their dissemination on appropriate channels.
Regular contact and close collaboration with mass media outlets and influencers – print, TV, radio, web, photo etc. - is maintained to communicate the story of adolescents. Engage key media and raise their interest in adolescent issues, providing them with compelling material, proactively pitching stories, organizing briefings, interviews and field visits to ensure increased quality coverage.
Networking, partnerships and youth engagement:
Strategic partnerships with governmental partners, development organizations, civil society, academia, private sector, media, nationally-known personalities, celebrities and adolescent champions is created maintained, resulting in increased mobilization and engagement around Adolescent issues.
Under the guidance of the Chief of Communication and with support from the Communication Specialist and the Communication Officer (Digital Media), develop a contact list of individuals, groups, organizations and fora among
media, governmental partners, development organizations, civil society, private sector, nationally-known personalities whose support can help achieve the advocacy and communication objectives, and who can be engaged and mobilized to actively participate in special events and activities.
Identify, enroll and maintain a close collaboration with appropriate national personalities and celebrities, including young people and digital influencers, who can be mobilized to actively support and participate in advocacy for adolescents in Pakistan.
Identify, enroll and maintain a close collaboration with appropriate adolescent champions who can be mobilized to actively support and participate in advocacy.
Monitoring and evaluation:
Communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy and activities; results and reports are prepared, and findings shared, with colleagues and partners.
Scope of Work/ Work Assignments:
The Communication Consultant will:
Perform tasks assigned from among the prescribed tasks above or additional tasks as the scope of the activities related to public advocacy for adolescents necessitate;
Ensure that delegated tasks are performed within deadlines, alerting the Chief of A&C to possible sensitivities, challenges and setbacks.
Consultant’s Work Place and work conditions:
The consultant will be expected to work from the UNICEF Pakistan Country Office during on all working days that fall within the duration of the contract, unless any other terms are agreed upon by the supervisor which do not affect the deliverables.
Qualifications of Successful candidate:
Advanced degree in Communication, Journalism, International Development or any related field, including Marketing and Advertisement, Media Sciences etc. An additional two years of experience will also be considered in lieu of an undergrad in the abovementioned (or related) fields.