Communication Officer

UN Children's Fund, India

Skill Required:, Media and Communication
Preferred Experience: 
3 to 10 Years
Closing Date for Applications: 
25th April, 2018

Job Description

UNICEF works in 190 countries and territories to protect the rights of every child, everywhere, every day, to build a better world for everyone. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world. And we never give up!

For Every Child, AN ADVOCATE:

In an effort to measurably improve UNICEF's ability to deliver better results for children, there is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Purpose of the Job:

UNICEF India finds itself in the unique situation where there is a continued strong and large programme presence that requires strategic communication and advocacy support, while at the same time the resource mobilization and private and public sector engagement portfolio is expanding rapidly as well. In order to maintain a consistent public presence where UNICEF’s role as an advocate for children’s rights is combined with a strong positioning for corporate partnerships and fundraising. Growing large scale corporate funding in addition requires a strong donor communication to provide the key donors and corporate partners, including the UNICEF National Committees with platforms and assets for visibility of the partnership with UNICEF and results achieved for children.

UNICEF globally has a new strategic plan, and ambitious goals to deliver on income, influence and brand recognition. In the new plan UNICEF is bringing together a number of functions in the organization, ensuring a more integrated approach and fostering better collaboration and co-ordination of approaches, especially between public advocacy, fundraising, partnerships and brand. This role, which sits within the Communication team will work closely with the Resource Mobilization & Partnerships team to ensure involvement in the earliest stages of partnership design, and incorporate partner expectations and goals into the overarching partnership communication strategy and plan.

The purpose of the post is to ensure appropriate UNICEF visibility, messaging and branding in development of business partners and to manage UNICEF’s communication response around reputational risk issues linked to engaging with the corporate sector and donors.

Key functions/ accountabilities and related duties/tasks:

The incumbent may be accountable for all or assigned areas of the following major duties and end results.

  • Provides strategic direction to media and communication work linked to donors, UNICEF National Committees and corporate partnerships, ensuring that related activities are in line with UNICEF’s Division of Communication’s communication and public advocacy strategy and objectives; UNICEF’s Private Fundraising and Partnership’s fundraising, advocacy and brand positioning objectives, as well as UNICEF’s ethical and brand guidelines.
  • Develops measurable communication, visibility and marketing strategies for UNICEF’s corporate and donor partnerships to deliver on joint objectives. Helps manage the media and communication/marketing/PR expectations of partnerships.
  • Develops and implements communication, visibility and marketing activities in close coordination with external partners and local and international PFP units  to include: drafts communication materials such as briefing materials, fundraising and Direct Marketing copy, social media content, feature stories and photo briefs, sources engaging content for external and internal communication channels, reviews and edits partner and donor communication materials referencing UNICEF; coordinates with media/advocacy and digital specialist regarding national media and advocacy outreach .
  • Ensures effective profiling of partners through UNICEF external and internal global and national channels (website, reports, and social media channels) to ensure visibility and recognition of partner investment.
  • Assists in the planning and coordination of visits by partners to UNICEF India, both at national and state level.
  • In close consultation with the Media/Advocacy/Digital specialist and/or the Chief of Resource Mobilization & Partnerships and/or the Chief of Section, manages communication around risk issues linked to partner engagement, contributes to the prevention of media/PR crises and, works with internal stakeholders, corporate partners and PR agencies to successfully manage crisis response when required.
  • Creates, maintains and updates organizational policies to guide national communication around corporate and donor engagement.
  • Ensures that regular monitoring, evaluation and research activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country office efforts. Ensures results and reports are prepared and shared on a timely basis.


  • Ensuring recognition of important corporate donors and key partners, is a key element in maintaining strong, growing partners, both foundations and individuals. Through careful development of strategies and plans, and effective implementation with measurable results reported, UNICEF will substantially grow trust and overall positive opinion with the aim of growing engagement and income from these important sources as well as from individuals and key partners relevant to UNICEF India.
  • Effective partnership building can greatly enhance UNICEF’s brand equity, engagement and resource mobilization as a result of a positive partnership experience. Failing to make the correct decisions could lead to the loss of coverage for UNICEF and the partner and to reduce the financial and brand positioning elements of the partnership, including the loss of donors and partners.

For every Child, you demonstrate

Skills and Attributes:

Competency Profile:  

Core Values (Required)

  • Commitment
  • Diversity and Inclusion
  • Integrity

Core Competencies (Required)

  • Drive for Results (II)
  • Communication (III)
  • Working with People (II)

Functional Competencies (Required)

  • Formulating Strategies and Concepts (II)
  • Relating and Networking (II)
  • Persuading and Influencing (II)
  • Applying Technical Expertise (II)
  • Leading and Supervising (I)
  • Entrepreneurial Thinking (II)

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.

To qualify as a champion for every child you will have


Education: An Advanced university degree in Public Relation, Marketing, Communication, Social or Business sciences or equivalent professional work experience.

Experience: A minimum of four years working in the field of communication, PR, media or marketing including recent experience in working with private sector companies on communication and public relations. Experience working in a UNICEF field office and familiarity with the work of UNICEF National Committees would be an asset.

Language Requirements: Fluency in English and the local working language of the duty station is required. Knowledge of another UN language is an asset.


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