Assists in planning, implementing, monitoring and evaluating an advocacy and communication strategy to get children’s and women’s issues into the public domain, strengthen political will in support of UNICEF's mission and objectives in the country, and enhance the organization’s credibility and brand.
Communication strategy: The production of communication products and materials are timely executed and followed up to support country communication strategy, regional and global campaigns and priorities, and to support resource mobilization as set out in the work plan.
Media relations: Effective and timely professional assistance and support are provided in developing, drafting and maintaining contact information, materials and relationships with journalists and media outlets covering all media – print, TV, radio, web etc. – in the country, to communicate the story of UNICEF's cooperation to a wider audience.
Monitoring and evaluation: Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts. Results and reports are prepared and shared on a timely basis.
Celebrities, partners and special events: The Country Office’s contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), is maintained and further developed, whose support is essential to/can assist in achieving the advocacy and communication objectives and who support and are able to actively participate in special events and activities that further the country programme goals.
Within the delegated authority and the given organizational set-up, the incumbent may be accountable for all or assigned areas of the following major duties and end results.
Communication materials
Ensure that the production of communication products and materials is timely executed and followed up to support country communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.
Duties & Tasks:
Maintain and update media relations contact list/database. Ensure rapid and accurate information dissemination to the media.
Assist in developing and maintaining close collaboration with mass media, as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.
Assist in drafting and editing articles, press releases, human interest stories and other advocacy/information materials in all media formats, as appropriate.
Prepare background communication and promotional materials for briefing and visits of media and other special interest groups. Assist in the planning, logistic and administrative arrangements for them.
Assist in collaborating with the media through activities such as organizing project site visits, facilitating photo coverage and TV footage and utilizing both web-based and traditional media as appropriate.
Monitor and evaluate the use and effectiveness of media materials. Maintain a library of coverage (clippings, coverage etc.)
Monitoring and evaluation
Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts. Ensure results and reports are prepared and shared on a timely basis.
Duties & Tasks:
Contribute to developing an advocacy and communication strategy by coordinating appropriate audience research and compiling and analysing relevant data.
Monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of media materials. Maintain a library of coverage (clippings, coverage etc.)
Monitor the public perception of UNICEF in the country and recommend appropriate action to maintain a positive image for the organization.
Assist in providing feedback to DOC on the use and appropriateness of global communication materials such as publications, images and multimedia products.
Celebrities, partners and special events
Ensure that the Country Office’s contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), are maintained and further developed, whose support is essential to/can assist in achieving the advocacy and communication objectives and who support and are able to actively participate in special events and activities that further the country programme goals.
Duties & Tasks:
Help organize and generate public support for special events and activities to promote country programme goals.
Assist in developing and maintaining close collaboration with mass media, as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.
Maintain and update celebrity and partner contact lists/database for country office.
Monitor/document process and effectiveness of working with these individuals/organizations.
Prepare background communication and promotional materials for briefings and visits of media, Goodwill Ambassadors, donors, National Committee representatives and other special interest groups. The task includes preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and assisting in the planning, logistics and administrative arrangements.
To qualify as an advocate for every child you will have…
University degree in Communications, Journalism, Public Relations or a related field.
Two years practical professional work experience in communication, print and broadcast media, or interactive digital media.
Field work experience.
Background/familiarity with Emergency situations.
Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
Common Technical Knowledge Required:
General knowledge of:
Communication practice, methodology and practical application. Knowledge of current theories and practices in communication research planning and strategy.
Fundamentals of working in various media formats – print, audio, video, web etc.
Computer systems, including internet navigation, office applications, and specifically, interactive digital media.
United Nations or other international organizations; good understanding of world affairs, current events and international development issues
Global human rights issues, specifically relating to children and women, and current UNCEF position and approaches.
UNICEF communication goals, visions, positions, policies, guidelines and strategies.
UNICEF policies and strategy to address national and international issues, including emergencies.
UNICEF emergency communication policies, goals, strategies and approaches, including emergency preparedness.
Gender equality and diversity awareness
Technical Knowledge to be Acquired/Enhanced:
Knowledge and expertise in management, communication strategy and networking.
Technical competence in producing content for various media formats – print, audio, video, web etc.
UN policies and strategy to address international humanitarian issues and the responses.
UN common approaches to programmatic issues and UNICEF positions
