The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, nutrition, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.
If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.
The objective of the assignment is to provide communication and coordination support in the effective roll-out of communication activities planned for Routine Immunization and other campaigns – as per latest Ministry of Health & Family Welfare (MoHFW) and World Health Organization (WHO) guidelines to maintain social and physical distancing in the wake of COVID-19 pandemic.
Under the general supervision of the Chief, Communication Advocacy & Partnerships (CAP) and direct supervision of the Communication Officer (Media), this post will support the section in communication on Routine Immunization with MoHFW (Ministry of Health and Family Welfare). The key areas will include supporting media, celebrity engagement and social media for building a positive, supportive and enabling environment for immunization.
Major duties and responsibilities:
- Support coordination and content of capacity building of media, youth groups and academic institutions around Routine Immunization programmes.
- Support preparation of training materials and activities for capacity building of academia, media, Radio Jockeys and youth in support of routine immunization.
Support Monitoring and Evaluation
- Support data submission activities for media, social media activities related to Routine Immunization as well as related activities to ensure compliance and achievement of objectives, when necessary, to meet programme/project objectives.
- Facilitate collaboration and exchange of information with the C4D (Communication for Development) section and media teams to coordinate with external partners - Central and State Government officials, stakeholders, development partners, community leaders, religious leaders, traditional leaders, CSOs (Civil Society Organizations), teachers, artists and other organised groups at national level for the purposes of communication, planning, execution and improving awareness levels on immunization coverage of the Routine Immunization as well as other GAVI (Global Alliance for Vaccines and Immunizations) priorities and related programmes.
- Support pre-event (Online Workshops / Roundtables and other UNICEF events) preparatory work, and post-event work and liaising associated with the immunization campaigns and programmes
- Support and coordinate with communications teams including ICO (India Country Office) media unit and state offices to ensure that all supporting documentation for audio-visual materials including scripts are available.
- Collaborate with internal teams and other key partners for designing and production of culturally relevant communication materials and design elements as requested by the government.
- Maintain detailed list of UNICEF partners, government agencies, CSOs, and Health Experts to implement the programmes.
- Closely work with C4D and media and advocacy teams to coordinate with external partners - Central and State Government, community leaders, and CSOs in the organization of activities, for Routine Immunization communication goals and strategies.
Print stories from hard-to-reach districts with audio and video
- Content writing and documentation support
- Draft human-interest stories and blog posts to support media work on immunization and to keep the child-focused compelling issues and angles visible in UNICEF’s digital platforms – i.e., the web site. Support generation, documentation and develop material for publication on evidence-based and promising practices
- Draft articles for publication by Ministry and news sites.
Social Media Support:
- Write/draft for social media posts and blogs for UNICEF and partner agency social media pages to engage private medical practitioners and the medical fraternity.
- Closely work with CAP (Communication, Advocacy & Partnerships) section’s social media, advocacy and C4D to engage with partners to support social media through community activation – school activation events; creation of social media promotional collaterals to create a social media buzz for Routine Immunization and related programmes.
- Support the work with state offices to identify RI (Routine Immunization) activities to be posted on their government and counterpart social media pages and existing WhatsApp Groups of Mission Officers, District Information Officers, Frontline Workers and caregivers in the form of positive messages, pictures, beneficiary pictures, ASHA (Accredited Social Health Activist)/other health partners’ or some innovation from the field and positive media stories.
- Support the policy advocacy efforts with parliamentarians and grassroots level leaders for immunization. Support coordination for meetings/round tables with policymakers, research questions that may arise during the meetings as well as support drafting of opinion articles by the policymakers on the issue of immunization.
To qualify as a champion for every child you will have…
- A university degree in Communication, Journalism or Public Relations or related fields is required.
- One year of professional work experience in communication and/or print media and digital media is required.
- Background/familiarity with development issues especially public health and writing short notes/ scripts in quick turnaround times is desirable.
- Experience in organizing advocacy/media events is desirable.
- Professional writing experience is desirable.
- Fluency in written and spoken English and Hindi is required. Knowledge of the local language at the duty station is an asset.