The Communications, External Relations and Partnerships (CERP) Unit supports the mandate of UNCCD by providing an overall strategic direction on communications, external relations and partnerships, underpinned by innovation and the use of effective tools. It leads and coordinates UNCCD’s engagement with key stakeholders and builds partnerships to mobilize corporate resources and raise the visibility of land issues on the political and public agendas. Furthermore, it acts as the UNCCD brand guardian, leading global strategic communication at corporate and programmatic levels, nurturing creativity and ambition to reach new audiences with world-class, science-based communication and advocacy.
Responsibilities:
Develop and implement a media engagement plan for Chinese-speaking audiences around key moments, including CRIC23, in alignment with the overall communication strategy.
Liaise internally and externally, as directed, to identify newsworthy and regional angles on key Convention issues. Suggest and develop new print and multimedia content for Chinese-speaking audiences, including case studies, feature stories, interviews, etc.
Prepare necessary materials (key messages, press releases, op-eds, media advisories, etc.) in Chinese or other languages as may be required.
Proactively pitch Chinese-speaking media, including the creation of story ideas and thought leadership pieces to pique media interest.
Coordinate media outreach activities around key events, including liaising with UNCCD spokespeople, experts and key decision-makers, prepare talking points for spokespeople and coordinate interviews.
As required, translate or adapt content from English or other languages into Chinese, adhering to UN editorial standards.
Support an analysis of Chinese-speaking media coverage, including key message penetration, spokespeople quoted and estimated earned media cost.
Manage follow-up interviews and public inquiries.
Perform other tasks as may be needed.
Requirements:
Bachelor’s degree in public relations, journalism, communications or political/social sciences is required.
Minimum 5 years of experience creating quality content for media, including excellent writing and editing skills in Chinese is required
Knowledge of environmental, policy, and outreach issues and activities relevant to the work of UNCCD is desirable.
Experience in working with top-tier Chinese broadcast, print and online media is desirable.
Experience working in a multicultural and multinational environment is desirable.
Experience working in countries affected by desertification, land degradation and drought is desirable.
Knowledge of the UN issues related to sustainable development and sustainable use of natural resources is desirable
Familiarity with UNCCD issues and work is an advantage.
Excellent writing and editing skills in Chinese as well as fluency in English language are required.
