The United Nations World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. The mission of WFP is to help the world achieve Zero Hunger in our lifetimes. Every day, WFP works worldwide to ensure that no child goes to bed hungry and that the poorest and most vulnerable, particularly women and children, can access the nutritious food they need.
STANDARD MINIMUM QUALIFICATIONS
- Education: Advanced University degree in Journalism, International Relations, Public Relations, Communications or other relevant field supplemented by at least six years of post-graduate professional experience in Communication, Journalism, International Relations, or Public Relations.
- Experience: Minimum of eight years of relevant professional work experience in international development or humanitarian work.
- Language: Fluency (level C) in English language. Intermediate knowledge (level B) of a second official UN language: Arabic, Chinese, French, Russian, Spanish, and/or WFP’s working language, Portuguese.
These jobs are found in Headquarters (HQ), Regional Bureaux (RBs) and in Country Offices (COs). Job holders provide advice on communications issues, and analyse and interpret material of a complex nature.
In HQ, job holders report to the Director of Communications or the designate, and work in a specialist area of communications.
In RBs, job holders report to the Regional Director or the designate, with functional supervision from the Director of Communications or the designate. These roles manage communications for a region and coordinate all Communications Officers and focal points in the region to ensure the implementation of WFP's global communications strategy is in liaison with HQ Communications.
In COs, these roles report to the Country Director, with functional supervision from the Regional Communications Officer. Job holders ensure that the CO communications activities serve WFP needs in the country of assignment, taking into consideration the overall regional communications plan and WFP's corporate communications goals.
To define and implement the country communications plan in line with the corporate communications strategy in order to maintain and enhance visibility for, and the reputation of WFP, and to support fundraising activities, ensuring alignment with WFP objectives.
KEY ACCOUNTABILITIES (not all-inclusive)
Within delegated authority, the Communication and Donor Relations Officer will be responsible for the following duties: -
- Lead a small team of Communications, Donor Relations and Reports staff, including developing work plans, monitoring performance against objectives and ensuring appropriate staff development to enable high performance.
- Plan and implement communications campaigns that favourably impact the views of the public, opinion leaders and donors in order to raise WFP’s profile and support fundraising activities.
- Ensure the effective design and delivery of communications products that effectively convey the desired message to targeted audience(s).
- Oversee a contact list of journalists and media outlets and ensure that a regular flow of news/information about WFP’s work is distributed to the media, and that reputational risks are identified and managed.
- Define a social media plan for the assigned area which leverages social media content, platforms, networks and partners, to enhance coverage and support of WFP’s activities.
- Plan and deliver internal communications so employees understand and engage with WFP’s strategy and how they contribute to meeting WFP’s mission.
- Consolidate and analyse media monitoring data, identifying trends and issues, presenting clear recommendations and influencing management to improve effectiveness of communications strategies.
- Define performance indicators, and coordinate accurate and timely reporting, contributing to a WFP-wide view of communications activities that enables informed decision-making, evaluation of objectives and consistency of information presented to stakeholders.
- Lead capacity building of WFP staff on all aspects of external relations and communications, ensuring appropriate training is delivered to staff, and provide advice up to the senior management level in order to ensure consistent, quality communications that deliver the desired impact.
- Take responsibility for incorporating gender perspectives in all areas of work to ensure equal participation of women and men.
4Ps CORE ORGANISATIONAL CAPABILITIES
- Understand and communicate the Strategic Objectives: Utilizes understanding of WFP’s Strategic Objectives to communicate linkages to team objectives and work.
- Be a force for positive change: Proactively identifies and develops new methods or improvements for self and immediate team to address work challenges within own work area.
- Make the mission inspiring to our team: Identifies opportunities to further align individual contributions with WFP’s mission of making an impact on local communities.
- Make our mission visible in everyday actions: Helps colleagues to see the link between their individual tasks and the contributions of their unit’s goals to the broader context of WFP’s mission.
- Look for ways to strengthen people's skills: Is able to identify, support and encourage focused on-the-job learning opportunities to address gaps between current skillsets and needed future skillsets for WFP.
- Create an inclusive culture: Recognizes the contributions of teammates, and encourages contributions from culturally different team mates to recognise the value of diversity above and beyond just including it in programming for beneficiaries.
- Be a coach & provide constructive feedback: Provides and solicits ongoing constructive feedback on strengths and development opportunities to help develop individual skills, whilst also helping others identify areas for improvement.
- Create an “I will”/”We will” spirit: Sets clear targets for self and others to focus team efforts in ambiguous situations (e.g., unprecedented issues and/or scenarios).
- Encourage innovation & creative solutions: Thinks beyond team’s conventional approaches to formulate creative methods for delivering food aid and assistance to beneficiaries.
- Focus on getting results: Maintains focus on achieving individual results in the face of obstacles such as volatile or fragile environments and/or organizational roadblocks.
- Make commitments and make good on commitments: Takes personal accountability for upholding and delivering upon team’s commitments and provides assurance to stakeholders.
- Be Decisive: Demonstrates ability to adjust to team’s plans and priorities to optimize outcomes in light of evolving directives, while also responding quickly in high-pressure environments, such as in emergency settings.
- Connect and share across WFP units: Demonstrates an understanding of when and how to tactfully engage other units in conversations on impact, timing, or planning.
- Build strong external partnerships: Networks regularly with key external partners using formal and informal opportunities to understand each partner’s unique value proposition, and to build and strengthen relationships.
- Be politically agile & adaptable: Demonstrates ability to adapt engagement approach in the context of evolving partner circumstances and expectations.
- Be clear about the value WFP brings to partnerships: Demonstrates ability to articulate to internal and external audiences the value that individual contributions and immediate teams bring to partnerships.
- Media and Influencer Relationship Management Demonstrates ability to formulate and maintain strong relationships with key media and influencers. Leads in implementing identified strategy to raise the profile of WFP, build relationships and further organisational aims.
- Media and Communication Expertise Provides guidance to team members in facilitating open and informative verbal and written communication between media and influencers. Directs a team in the preparation of tailored written reports, presentations materials.
- Specialised Knowledge in Communications Utilises specialist knowledge of communications principles and concepts in supervising the production of complex communication campaigns through various media , providing critical evaluation. Applies this in development of plans of work and strategies which are aligned to WFP’s overall communication strategy.
- Sociopolitical Contextual Understanding Demonstrates deep understanding of the multilateral/interagency environment and the dynamics in which WFP operates which influences approach to working, policy development and decision making.
- Communication Strategy and Planning Conceptualises and manages the development of the WFP communication strategy, ensuring effective focus on target groups, key stakeholders and media to raises the profile of WFP and support fundraising initiatives. Leverages specialist expertise within team as a key input into strategy and oversees its implementation.
DESIRED EXPERIENCES FOR ENTRY INTO THE ROLE
- Has gained substantial experience in specialised communications practices and knowledge of the external context in which these apply
- Has managed large teams of staff with somewhat varied areas of expertise in the delivery of innovative communications projects
- Has provided expert guidance in leading projects and substantial input into function practices and policies