The World Bank Group is one of the world's largest sources of funding and knowledge for development. Its mission is to support client countries to eliminate extreme poverty and boost shared prosperity in a sustainable manner. Innovation and partnership bond the five institutions of the World Bank Group (WBG): the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA), which together form the World Bank; the International Finance Corporation (IFC); the Multilateral Investment Guarantee Agency (MIGA); and the International Centre for Settlement of Investment Disputes (ICSID). To ensure that countries can access the best global expertise and help generate cutting-edge knowledge, the World Bank Group is constantly seeking to improve the way it works. Key priorities include delivering measurable results, promoting openness and transparency in development, and improving access to development information and data.
Responsibilities
Reporting to the Senior Manager of DEC Global Institute (DECGI) and working closely with the other team members, the Outreach Specialist is expected to develop, coordinate and implement DEC Global’s communications and outreach activities to generate impact of the Institute through public relations, stakeholder engagement and internal communications.
Duties include, but are not limited to: Strategy:
Design a result-driven communications strategy for DEC Global. In consultation with DECGI’s leadership team and colleagues from the DEC External and Corporate Relations (ECR) unit, create and execute an effective communications strategy that help best position DEC Global as a new leading knowledge institute in development economics.
Develop and implement a robust web content strategy to launch DEC Global’s website. Once launched, the consultant is expected to frequently generate, update, and manage the web content.
Draft and implement a social media proposal to launch DEC Global’s new social media channels. Create content and manage the channels on a day-to-day basis.
Content development:
Produce, or coordinate the production of, widely accessible online and print articles, blogs, briefs and other media content aimed at translating complex ideas into impactful messages for policy and non-technical audiences.
Collaborate with multimedia professionals to produce high quality digital materials such as videos, podcasts, email campaign materials, infographics that are geared toward government agencies, international organizations, think tanks, private sector, and World Bank staff.
Develop messaging materials with strong, appropriate narratives. These materials include blogs, speeches, data visualization features, presentation slides, FAQs, web features, press releases, factsheets and brochures.
Create and promote DEC Global’s newsletter. Design its layout and content while expanding subscribers.
Engagement:
Manage and promote DEC Global’s public, stakeholder and learning events. Work closely with team members in designing the event run-down, digital posters, providing logistical support and promoting the events to either wide or targeted audiences.
Liaise regularly with internal and external partners to cross-promote DEC Global’s knowledge products and to expand followers.
Conduct regular reports for DECGI management based on communications metrics like web and social media analytics and event feedbacks.
Coordinate communications and public relations activities with the DEC ECR unit and knowledge management officers within the World Bank.
Selection Criteria:
A minimum of a Master’s degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science, or other related field or other relevant field.
At least 5 years of relevant experience in communications and outreach for an international organization, non-profit organization or a government agency.
Familiarity with the World Bank Group and its corporate communication activities and structures an advantage.
A proven track record in developing sound communications strategies and generating result-driven communications content.
Proven experience in writing, editing or curating impactful content for print and online media.
Proven experience in web content management, social media and multimedia production.
Proven experience in event management and promotion.
Experience using the Adobe AEM and Adobe Campaign would be a strong plus.
Experience using data visualization tools such as Flourish and Datawrapper would be a plus.
Experience using graphics software such as Adobe Suite, Canva, Adobe Sparks or others preferred.
Demonstrate cultural sensitivity and interpersonal skills, ability to interact with people at various professional levels and diverse backgrounds.
Personal and professional integrity, self-motivation and proven ability to work under minimum supervision.
High attention to detail.
Strong ability to manage multiple deadlines and work under a high-pressure environment.
Ability to work independently and as part of a team.
Demonstrated willingness to provide help, assistance and support to members of the team.
