Communications Officer

The World Bank, London, United Kingdom

Skill Required:, Media and Communication
Preferred Experience: 
5 years
Closing Date for Applications: 
29th November, 2018

Job Description

The World Bank Group (WBG) has an inspiring mission: to end extreme poverty by 2030 and promote shared prosperity by fostering the income growth of the bottom 40 percent in every country.

Established in 1944, the WBG is one of the largest sources of funding and knowledge for development solutions. It is governed by 189 member countries and delivers services out of 120 offices with nearly 16,000 staff globally.

The External and Corporate Relations (ECR) Vice-Presidency's mandate is to strengthen the World Bank Group’s development impact by increasing public support for, and awareness of, the mission and work of the World Bank Group (WBG). ECR manages corporate communication and relationships with key stakeholders, including donor countries, civil society, private sector, media, and international organizations, as well as coordinating staff engagement and internal communication within the WBG. ECR also manages the WBG's corporate identity and branding, is responsible for the WBG's corporate online and social media presence, and produces content for a wide variety of platforms, including print, broadcast, and web.

The Communications Officer is responsible for actively contributing to the World Bank’s UK media relationship and communications strategy aligned with the World Bank strategy, managing digital partnerships and actively monitoring and mitigating corporate reputational risk as it relates to media/social media for the World Bank in the UK. S/he works in a cross-office team which includes WBG staff in Washington (HQ), Paris, and other European offices, and communications staff in client country offices. The Communications Officer reports to the Paris-based Head of Donor Country Strategic Media and Communications and the London-based Special Representative to the UK & Ireland.

Under the overall responsibility and guidance of the Paris-based Head of Donor Country Strategic Media and Communications, the Communications Officer is responsible for maintaining relationships with key international media based in London, monitoring and contributing to social media strategies aimed at engaging key stakeholders and for the development and delivery of a media relations program for the World Bank in the UK. S/he is also tasked with supporting communications outreach activities more widely in Europe in support of the WBG’s overall mission, including regular reporting and analysis of online/offline media on key topics.

The Communications Officer will be expected to deliver on five main objectives:

  • Design, advise and coordinate the implementation of effective media relations and media/social media monitoring strategies for the UK. This includes providing advice, guidance and training on media relations issues in the UK to World Bank staff, particularly its leadership. Provide support to broader European media outreach as needed. Work with colleagues in Corporate Communications on integrating social media content and events into planning.
  • Plan and implement an effective strategy for the World Bank's relationships with UK and Irish print, digital and broadcast media. Maintain strong relationships with key influential journalists, publications and digital outlets, meeting and interacting with them regularly and making sure they are kept fully up-to-date on World Bank news and issues. Seek opportunities for senior staff visiting London to provide interviews or background briefings as appropriate. Develop communications plans and effective briefings for all major launches, initiatives and visits to maximize well-informed UK media coverage and social media opportunities. Monitor UK/Irish coverage of the World Bank and issues of interest to the World Bank, informing colleagues, advising on responses and communications strategies as appropriate and building a comprehensive picture of the levels of interest and influence of individual media outlets. Collaborate with the corporate communications team to build impact for WBG communication initiatives in the UK/Ireland.
  • Coordinate between Europe and Washington Headquarters staff on communications issues. Ensure staff are kept fully apprised of key communication initiatives. Provide guidance to HQ-based communications staff on approaches for UK media. Attend regular communication meetings for coordination.
  • Contribute to effective monitoring, assessment and management of reputational risks World Bank-wide. Provide regular UK reputational risk assessments. Monitor all media reporting and social media output from CSOs and other key stakeholders in collaboration with the World Bank’s Global Engagement Team to identify potential risk issues at the earliest opportunity. Flag risk issues to relevant internal teams, as appropriate. Contribute to the discussion and development of risk mitigation and management strategies.
  • Serve as the focal point in the UK for communications staff in the World Bank’s Regional and Global Practice units and in MIGA to enhance knowledge and understanding of European media and maximize opportunities for better-informed coverage of the WBG and the issues with which it is engaged. In consultation with HQ communications colleagues, seek opportunities for interviews, background briefings and engagement with other interested stakeholders. Provide regular intelligence on relevant European media coverage to country offices and to HQ communications staff. Monitor closely potential risk issues across the WBG and assess the likelihood of European media interest and potential reputational risks occurring on social media platforms, advising on development of appropriate risk-management strategies. Provide intelligence, both to country offices and to HQ-based communications staff, on European-based journalists travelling in the Regions or to Washington with the intention of increasing our credibility as a source of information and enhancing our opportunities for input into significant stories.

Selection Criteria

  • Master’s degree (or equivalent) in Political Science, Economics, International Relations/Public Affairs, Journalism or any other relevant field combined with at least 5 years of relevant work experience OR an equivalent combination of education and experience. Prior work experience with multilateral organizations, development, and/or international financial institutions preferred.
  • Strong understanding of the European media landscape and an established media network in the UK.
  • Proven track record of communications work, including strategic media management, combining traditional and digital strategies, and campaign building.
  • Experience in and the necessary skills for engaging in high-level communications with the media.
  • Experience of having lived or worked in a developing country.
  • Established relationships and experience working with NGOs, government officials, international institutions, business groups, and other audiences critical to the World Bank's work also highly valuable.
  • Proven ability to assess and identify reputational risk issues.
  • Experience in monitoring and analyzing media/social media to inform communications strategies and report impact results.
  • Proven planning and organizational skills; strong ability to think and act strategically and to translate strategy into actionable communications.
  • Proven ability to work both independently and in diverse teams in a multicultural setting with strong attention to detail and minimal supervision.
  • Strong interest in development issues, strategic communication, and multilateral cooperation/negotiation, with the ability to disseminate information effectively and strategically.
  • Ability to interact with internal and external clients at all levels, and to exercise judgment, tact and discretion in dealing with sensitive and/or confidential matters.
  • Demonstrated ability and the necessary personal organization to take initiative, personal ownership, and accountability to meet deadlines, work under pressure, and achieve agreed-upon results.
  • Excellent presentation skills and excellent oral/written communication skills in English, including proficiency in writing and editing complex subject material for purposeful structure, clarity of ideas, and logical, persuasive presentation.
  • Full proficiency in the use of modern office technology (e.g., Outlook, Word, Excel, PowerPoint) and the ability to conduct effective Internet-based research.


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