The Communication Officer works in close collaboration with a range of staff in the CO, external partners and agency counterparts in support of communication design and delivery. S/He provides regular feedback on the status of projects through monitoring milestones and advises on improvements to keep activities on track.
The role of the incumbent of this post will be key in the achievement of the Communication and Public Advocacy Strategy goals by providing leading direction to the implementation of digital and social media strategies. In this capacity, the need to project the image of a credible and reliable service provider is imperative to quality of process delivery, and the impact of work directly reflects on the overall reputation of the team in terms of responsiveness to client needs and quality of process execution.
Digital Communication strategy: The production of communication products and materials are timely executed and followed up to support country digital communication strategy, regional and global digital campaigns and priorities, and to support resource mobilization as set out in the work plan.
Digital Content : Effective and timely professional management and drafting of digital content to communicate main UNICEF`s topics according audiences needs.
Monitoring and evaluation: Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts. Results and reports are prepared and shared on a timely basis.
Celebrities, partners and special events: The Country Office’s contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), is maintained and further developed, whose support is essential to/can assist in achieving the advocacy and communication objectives and who support and are able to actively participate in special events and activities that further the country programme goals.
Key Accountabilities And Duties & Tasks:
Within the delegated authority and the given organizational set-up, the incumbent may be accountable for all or assigned areas of the following major duties and end results.
Communication materials:
Ensure that the digital production of communication products and materials is timely executed and followed up to support country communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.
Implement the tasks in the country digital communication work plan and strategy as assigned.
Gather content and coverage of relevant country efforts to identify effective relevant country programme activities and results.
Support the production of communication materials (e.g. briefing notes, images, video. Web pages etc.) that meet the country and global standards as set out in the Communication Toolkit.
Assist in drafting and editing articles, press releases, human interest stories and other advocacy/information materials for both web-based and traditional media, as appropriate.
Follow up on the production of advocacy and communication materials (e.g., films, videos, audio-visuals, etc.), and oversee the qualitative aspects of production, (e.g., quality control, translations, reviews of layout and graphic design etc.) to meet standards as set out in the Communication Toolkit.
Maintain an up-to-date documentation centre for communication materials including publications, press releases and clippings, photographs, audio-visual materials, web resources etc.
Recommend appropriate information and communication materials for use in social media, and other advocacy and communication activities;
Recommend established contacts, networks, resources and processes to support communication activities.
Digital content:
Effective and timely professional management and drafting of digital content to communicate main UNICEF`s topics according audiences needs.
Assist in developing and maintaining close collaboration with digital media, as well as with digital teams of groups and organizations whose support is essential to the achievement of advocacy and communication objectives.
Assist in drafting and editing articles, press releases, human interest stories and other advocacy/information materials for web site and CO’s social media , as appropriate.
Prepare background communication and promotional materials for briefing and visits of media and other special interest groups. Assist in the planning, logistic and administrative arrangements for them.
Assist in collaborating with activities such as organizing project site visits, facilitating photo coverage and footage and utilizing both web-based and traditional media as appropriate.
Monitor and evaluate the use and effectiveness of media material in digital environment . Maintain a library of coverage (clippings, coverage etc.)
Monitoring and evaluation:
Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts. Ensure results and reports are prepared and shared on a timely basis.
Assist in coordinating appropriate audience research and compiling and analysing relevant data.
Monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of media materials. Maintain a library of coverage (clippings, coverage etc.)
Monitor the public perception of UNICEF in the country and recommend appropriate action to maintain a positive image for the organization.
Assist in providing feedback to DOC on the use and appropriateness of global communication materials such as publications, images and multimedia products.
Ensure good quality data collection, analysis and evaluation and reporting to ensure effective communication strategies, planning and effective and efficient advocacy.
Undertake lessons learned review of successful and unsuccessful communication experiences as directed by supervisor.
Celebrities, partners and special events:
Ensure that the Country Office’s contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), are maintained and further developed, whose support is essential to/can assist in achieving the advocacy and communication objectives and who support and are able to actively participate in special events and activities that further the country programme goals.
Help organize and generate public support for special events and activities to promote country programme goals.
Assist in developing and maintaining close collaboration with mass media, as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.
Maintain and update celebrity and partner contact lists/database for country office’s social medial.
Monitor/document process and effectiveness of working with these individuals/organizations.
Prepare background communication and promotional materials for briefings and visits of media, Goodwill Ambassadors, donors, National Committee representatives and other special interest groups. The task includes preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and assisting in the planning, logistics and administrative arrangements.
To qualify as an advocate for every child you will have…
University degree in Design, Communications, Journalism, or related field.
One year of practical professional work experience in communication, print and broadcast media, or interactive digital media.
Relevant experience in a UN system agency or organization is considered an asset.
Developing country work experience and/or familiarity with emergency is considered an asset.
