Established in 1944, the WBG is one of the world’s largest sources of funding and knowledge for development solutions. In fiscal year 2018, the WBG committed $67 billion in loans, grants, equity investments and guarantees to its members and private businesses, of which $24 billion was concessional finance to its poorest members. It is governed by 188-member countries and delivers services out of 120 offices with nearly 15,000 staff located globally.
The WBG consists of five specialized institutions: the International Bank for Reconstruction and Development (IBRD), the International Development Association (IDA), the International Finance Corporation (IFC), the Multilateral Investment Guarantee Agency (MIGA), and the International Centre for the Settlement of Investment Disputes (ICSID).
The World Bank Group is one of the largest sources of funding and knowledge for developing countries—a unique global partnership of five institutions dedicated to ending extreme poverty and promoting shared prosperity. With 189 member countries and offices in than 120 countries, we work with public and private sector partners; invest in transformational projects; and use data, research and technology to develop solutions to the most urgent global challenges.
Poverty has no borders. Neither does excellence. So we continually search for dedicated, talented individuals from around the globe. We are proud to employ a dedicated and committed workforce that is diverse in gender, nationality, and background, as we are committed to fostering and strengthening diversity and inclusion in our workplace and in all the work we do.
The World Bank’s Corporate Communications Media and Messaging Team (ECRME) is looking for a Communications Officer with excellent news judgement, writing abilities and experience in media relations. ECRME works to build and maintain political and financial support for the Bank and its mission among key stakeholders through the delivery of strategic messaging and effective, consistent, timely, and professional interaction with the media. As the central media management function, it gives real-time communications advice to Bank Group leadership, particularly on high-profile or sensitive communications issues, in support of the institution’s broader strategy. ECRME develops, unifies, and aligns messaging across the World Bank Group and plays a key role in leading and supporting corporate strategies for important initiatives. The unit works with print, broadcast, and digital media outlets, and develops communications products to engage and inform shareholders, the media, and the broader public. ECRME also helps colleagues improve skills through guidance on best-practice media relations, training in media engagement and monitoring, as well as in effective messaging.
Duties and Accountabilities:
The Communications Officer is responsible for managing the World Bank’s broadcast media relationships, aligned with the Bank’s communications strategy, and for actively monitoring and mitigating corporate reputational risk as it relates to media for the Bank. The role requires a strong understanding of the print, broadcast and online media landscape; an established media network; and solid communications experience. The Communications Officer works in a cross-office team including staff in Washington (HQ), Paris, and other European offices, and with communications staff in client country offices. Reports to the Media Relations Lead.
The Communications Officer is responsible for managing relationships with key broadcast media, plays a key role in development and delivery of the media relations program of the World Bank, and supports communications outreach activities more widely in support of the Bank Group’s overall mission.
We are seeking an individual who understands the changing media landscape and can deliver impactful media strategies combining digital and traditional media.
The position has five main objectives:
- Design, advise and coordinate the implementation of effective media relations and media monitoring strategies. This includes providing advice, guidance and training on media relations issues to Bank staff, particularly its leadership. Provide support for media outreach by regional and sectoral units.
- Plan and implement an effective strategy for the WB's relationships with major broadcast and digital media. Maintain strong relationships with key publications, and broadcast and digital outlets, meeting and interacting with them regularly and making sure they are kept fully up-to-date on Bank news and issues. Seek opportunities for senior leadership to provide interviews or background briefings as appropriate. Develop communications plans and effective briefings for all major launches, initiatives, and senior management country visits to maximize well-informed media coverage. Monitor coverage of the Bank and issues of interest to the organization, informing colleagues, advising on responses and communications strategies as appropriate and building a comprehensive picture of the levels of interest and influence of individual media outlets. Work with corporate communications team to build impact for Bank Group communications initiatives.
- Coordinate between Europe and Washington headquarters staff on communications issues. Ensure staff are kept fully apprised of key communication initiatives. Provide guidance to HQ-based communication staff on approaches for broadcast and digital media. Attend regular communication meetings for coordination.
- Contribute to strategic messaging, including products such as talking points, Q&As, and defensive and proactive messaging on key issues. Produce media briefing materials for senior management’s use in external communications.
- Contribute to regular assessments of media-related reputational risk. Monitor media reporting and communications output from CSOs and other key stakeholders, in collaboration with the Bank’s Global Engagement team, to identify potential risk issues at the earliest opportunity. Flag risk issues to relevant internal teams, as appropriate. Contribute to the discussion and development of risk mitigation and management strategies.
- BA plus 10 years of relevant experience (or MA plus five years of relevant experience) in Communications, Political Science, Economics, International Relations/Public Affairs, Journalism or other relevant field. Experience with multilateral organizations, development, and/or international financial institutions preferred.
- Proven track record of communications work, including strategic media management, combining traditional and digital strategies.
- Contacts, experience and skill in managing high-level communications with the media. Relationships and experience in working with NGOs, government officials, international institutions, business groups, and other audiences critical to the Bank's work will also be highly valuable.
- Proven ability to assess and identify reputational risk issues.
- Proven planning and organizational skills, ability to think strategically and translate into actionable communications.
- Proven ability to work both independently and in diverse teams in a multicultural setting with strong attention to detail and minimal supervision.
- Strong interest in development issues, strategic communication, and multilateral cooperation/negotiation, with ability to disseminate information effectively and strategically, and strong capacity to think and act strategically.
- Ability to interact with internal and external clients at all levels, and to exercise judgment, tact and discretion in dealing with sensitive and/or confidential matters.
- Demonstrates ability and the necessary personal organization skills to take initiative, personal ownership, and accountability to meet deadlines, work under pressure, and achieve agreed-upon results.
- Excellent oral, written communication and presentation skills, including proficiency to write and edit on complex subject matter for purposeful structure, clarity of ideas, and logical, persuasive presentation.