Thinking of a Career in Emergency Management?
- BY Nicole Pelette
Working in coordination with the Freedom House Communications Department, the Communications Specialist is an integral part of the Latin America and the Caribbean (LAC) Program and is primarily responsible for the implementation of all communications-related activities under the program, including program image, social media, public outreach, public campaigns, and training activities on communications. The position is based in Washington, DC and reports directly to the Communications Director (CD).
PRINCIPAL DUTIES, RESPONSIBILITIES AND EXPECTATIONS:
Communication strategy: in coordination with the Freedom House Communications Department, support the Program Director (PD) and Senior Program Manager (SPM), and CD in developing, implementing and adapting the LAC Communications and Outreach Plan to account for priorities and needs of LAC projects; define key performance benchmarks and analyze progress on a monthly basis; and provide ongoing advice on communication developments, trends and attitudes. Help expand Freedom House messaging to Latin American audiences in the United States.
Social media management: create, administer and monitor LAC social media platforms (e.g., Facebook, Twitter, Instagram, etc.) following PD, CD and SPM guidelines; generate, edit and publish social media content (original text, images, infographics, etc.); repost and respond to followers; and monitor audience engagement.
Public campaign management: Advise and work alongside team members on designing and implementing public campaigns; identify campaign names, slogans and hashtags; prepare communication products and promotional material; garner earned media; and coordinate public events.
Visualization: assist in the production and updating of information products such as fliers, reports, charts, PowerPoint presentations and infographics; for USAID-funded projects, review the project deliverables and publications for adherence to the USAID Branding Guidelines.
Partnerships: cultivate and expand strategic partnerships with media outlets, diplomatic missions, institutional stakeholders and civil society representatives to raise visibility and understanding of Freedom House and the LAC Program’s work.
Skills and Competencies: