In a complex operating environment, you will play a vital role in supporting the Communications and Resource Mobilization and Partnership Units in coordinating and supporting communication, media and fundraising and partnerships, including digital and crisis communications activities across both development and humanitarian settings in the areas of sexual and reproductive health, gender and population and development.
You will ensure that substantial programme events, success stories and good practices, along with challenges and gaps that must be addressed, are well documented and communicated in social, broadcast and print and digital media, including during emergencies and humanitarian responses, highlighting the roles of the donor community and partners.
You will help support and strengthen the close collaboration between the Communications and Resource Mobilization and Partnerships units, ensuring that the content created, with a focus on storytelling with a human face, demonstrates the crucial impact UNFPA has across the Asia-Pacific region, and demonstrates the return on investment made by donors/funders and other partners. You will also provide support to UNFPA country offices in the region through review and oversight of key external documents such as donor reports, proposals and drafting briefing notes for engagement with donors.
Supporting the planning and design of internal and external strategies for communications and outreach, including vis-à-vis the media and public, as well as donors/funders and other partners:
Support the planning and execution of communication needs assessments for the Regional Office.
Plan and design internal and external strategies for communications and project outreach based on corporate communication strategies.
Provide constructive advice on incorporation of advocacy and communication components into all aspects of the project implementation framework.
Support the Regional Office efforts towards enhancing the impact of the “150 Donors” campaign by developing advocacy material that will enable country offices to effectively engage with the host governments.
Support the Regional and Country Offices in conceptualizing and creating stories and other content and help build capacity for the same
Help establish and implement a content creation strategy and plan.
Ensure or enhance the quality, consistency and appropriateness of country-specific communication materials, activities, processes and messages shared with partners.
Identify and develop stories for publication and substantive articles contributing to awareness and action on key issues including humanitarian response and resilience building.
Coordinate and manage project publication activities, including content management, helping the Regional Office set norms for publishing, design, and liaison with printers and other suppliers to oversee production and supervision of dissemination.
Draft content as required, and oversee design and production of printed, electronic, audiovisual and online materials as needed (reports, brochures, leaflets, booklets, etc.).
Online knowledge management system and digital and social media platforms:
Design/develop content for UNFPA and partner online platforms, with a focus on social media (currently Twitter, Facebook, LinkedIn, Instagram and podcasts) that is creative, compelling and strategic, with a view to attracting and expanding audiences, including influential personalities and organizations.
Manage and grow UNFPA’s digital presence through strategic planning, content scheduling, community engagement and performance analytics.
Develop and adapt content for multiple formats – reels, stories, infographics, blogs – and support digital storytelling and rapid communication in humanitarian or crisis contexts.
Use analytics and social listening tools to guide engagement and adjust strategy.
Ensure rapid and accurate information dissemination to the media, partners, donors and other appropriate audiences.
Strengthen and expand the current digital management system of project visual and audio assets including photography, video footage, podcasts and sound bites.
Maintain and update media relations, donor and partners contact databases.
Support capacity building of country offices in resource mobilization and digital communication.
Conduct regular monitoring and evaluation to ensure objectives are met and lessons learnt are shared.
Resource Mobilization, Networking and Partnerships :
Share resource mobilization opportunities with country offices and where required, provide guidance and support with pursuing these opportunities in line with corporate guidelines.
Familiarize yourself with key donor priorities, processes and procedures as well UNFPA rules and regulations related to co-financing agreements and ensure compliance with these through effective oversight of all new/pipeline donor agreements at the regional and country levels.
Maintain the regional funding pipeline and engage with the country offices to ensure that the latest information is reflected in the pipeline.
Help establish and maintain close working relationships with representatives of the media, partners and donors.
Help develop and maintain collaborative and mutually beneficial relationships with communications counterparts from other UN agencies, government institutions, funders/donors and other partners to enhance cooperation and to ensure coherence in joint communications and public information activities and messages.
Participate in planning events and donor, partner and Ambassador-level visits, including preparing information materials and supporting necessary logistic arrangements.
Carry out any other duties as may be required by UNFPA leadership.
Qualifications and Experience:
Education:
Advanced university degree in communications, media relations, journalism or relevant social sciences.
Knowledge and Experience:
At least 5 years of increasingly responsible professional experience in communications, advocacy, social marketing, resource mobilization and partnerships, or other relevant fields, preferably including humanitarian or crisis communications experience.
Substantive knowledge and practical experience in communications and partnerships strategy development.
Knowledge of donor policies and procedures would be a distinct advantage.
Experience in editing/reviewing of donor agreements and reports.
Proven experience of managing partners or a strong track record of developing effective partnerships with donors, media and other stakeholders
Strong experience in digital and social media, including content creation, analytics, digital strategy and digital engagement
Excellent research and writing skills, with experience in writing reports, e-newsletters, factsheets, talking points, brochures, video production and developing multimedia web content.
Good knowledge and handling of web-based content management systems; and experience in the use of MS office and creative software packages such as Adobe Photoshop, InDesign, Premiere Pro and Illustrator.
Field experience is strongly desirable, and knowledge of the UN system would be an advantage.
Languages:
Fluency in English is required, and knowledge of other official UN languages is desirable.
