Consultancy: Social Media Community Manager and Strategist


Skill Required:, Media and Communication
Preferred Experience: 
2 years of relevant work experience
Closing Date for Applications: 
3rd June, 2020

Job Description

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a community

The Digital Strategy Section (DSS) within the Division of Communication comprises Web Editorial, Social Media News and Campaigns, Digital Governance and Platforms teams working together to create compelling public-facing content and to provide digital services within the organization. Through multiple platforms and in multiple languages, the Digital Strategy Section draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. Web stories, blog posts, photo essays, Facebook posts, Twitter campaigns, and videos for distribution via, UNICEF Connect, YouTube, news media and other outlets and platforms are all a part of our digital storytelling.

How can you make a difference?

The Digital Strategy Section (DSS) seeks to hire a temporary Social Media Community Manager and Strategist to work in the Social Media and Engagement Team. The consultant will be responsible for revamping, developing and implementing a social media moderation and community management strategy for all the English global social media channels, including but not limited to Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube and TikTok, as well as the Executive Director’s @unicefchief account. This includes actively moderating comments, engaging with audiences, working on brand risk and crisis communication, creating reports and collaborating with social media editors on other aspects of UNICEF’s social media platforms, including presentations, reports and guidance material as well as other initiatives as requested; ensuring actions are in line with UNICEF branding, Communication Guidelines, and quality standards. The post is expected to support UNICEF’s communication priorities and COVID-19 response.


Within the first month of the contract

  • Revamp UNICEF’s moderation and community management strategy to bring it in line with the demands of our COVID-19 response and design a sustainable strategy for the future.

Daily tasks

  • Monitor comments on organic and paid posts following UNICEF’s Community Management Guidelines.
  • Flag potential risk and work closely with the risk management cell to escalate when necessary.
  • Engage with the community, respond to messages and inquiries, and investigate issues when necessary.
  • Responsible for giving advice on best moderation guidelines, as well as keeping the Social Media team's Community Management Guidelines, Digital Labs guidance and other moderation resources updated.
  • Perform other digital communication and community management duties as required.

Weekly and monthly tasks

  • Support team members in the preparation and implementation of moderation and community management strategies for different activations and key moments, including user-generated calls to action.
  • Support organizational efforts to combat COVID-19 related misinformation through moderation and community management.
  • Prepare short quantitative and qualitative reports that demonstrate audience insight, sentiment and areas of potential risk as well opportunity based on frequently asked questions.
  • Duty Station: remote-based with regular follow ups with the supervisor who is based in UNICEF NYHQ


(Specific service / outputs to be delivered at a specific time as per stated objectives and performance / quality requirements.)


(Estimated # of Days)


Revamp UNICEF’s moderation and community management strategy and design a sustainable strategy for the future.

Within the first month

Daily tasks monitoring comments, flagging risk, engaging with the community, creating guidance and performing other digital communications and community managements activities.


Prepare short reports, support organizational efforts to combat COVID-19 related misinformation and support team members in the preparation and implementation of community management strategies for different activations and key moments.

Weekly and monthly


To qualify as an advocate for every child you will have

  • At least three years of practical and relevant professional work experience in social media moderation and community management for a complex international organization, with at least five years of total experience in communications, advocacy or marketing.
  • A first University Degree in Communication, Social Science, Humanities, or a related field.
  • Experienced use of social media management, audience and influencer research, productivity, collaboration and project management tools, such as Hootsuite, Talkwalker, Crowdtangle, Salesforce Social Studio, Socialbakers and others.
  • Good understanding of world affairs, current events and development issues needed.
  • Strong judgement in reputational risk and demonstrated experience in crisis communications.
  • Demonstrated understanding of rights-based messaging that respects the dignity and agency of the children UNICEF supports.
  • Proven ability to shape, develop, implement and optimize social media moderation strategies for an international organization that can be customized for a wide range of channels.
  • Experience managing digital communication channels (especially social media channels) is needed.
  • Understanding of current trends and best practices in digital communication, social media engagement and best in class digital and social media platforms in both developing and developed regions.
  • An organized and agile team player with high attention to detail and ability to prioritize tasks.
  • Comfortable working independently with flexible hours, and managing one’s own time and responsibilities.
  • International and/or international field experience desirable.
  • Knowledge of the United Nations or other international aid or NGOs highly desirable.
  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

For every Child, you demonstrate

  • UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.


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