Consultant, Advocacy and Communications Specialist

UNICEF, United States

Skill Required:, Media and CommunicationPolicy/ Advocacy and Campaign
Preferred Experience: 
5 years
Closing Date for Applications: 
28th January, 2021

Job Description

The Advocacy Section within the Division of Communication (DOC) and the Children on the Move team within the Division of Programmes (PD) require consultancy services to help meet a growing demand for strategic planning and internal coordination related to migrant and displaced children advocacy and communications at a global, regional and national level. The consultant will work under the supervision of the Humanitarian Advocacy Lead in DOC and in close coordination with Children on the Move team in PD.

Terms of Reference / Deliverables

Support the development and implementation of a global advocacy strategy on migrant and displaced children

  • Coordinate with key divisions to collectively craft the advocacy strategy, including development of strategic policy advocacy goals, targets, tactics and messages.
  • Identify and seize opportunities to ensure children on the move form a core part of other key UNICEF advocacy priorities to include and visibilize children on the move within relevant UNICEF advocacy priorities.
  • Lead and project manage the development of advocacy and communications resources, assets and content (e.g. briefs, inputs for press releases, copy for social media assets).
  • Working in collaboration with relevant teams, produce and oversee content in the external global website dedicated to migrant and displaced children.
  • Support high-profile advocacy and communications moments or activations.
  • Ensure delivery against the work plan.
  • Convene DOC – PD weekly coordination meetings.

Support the implementation of the Prospects Partnership advocacy and communication strategy

  • Provide ongoing support to the Children on the Move team on advocacy and communications issues related to the Prospects Partnership, liaising with DOC and seeking synergies with existing advocacy and communications initiatives and products to visibilize results related to children.
  • Represent UNICEF vis-à-vis Prospects donor and partners on advocacy, communication and visibility issues.
  • Develop advocacy and communications content, including for social media and for external and internal websites (including human interest stories and a ‘diary from the field’).
  • Provide support to COs and ROs on advocacy and communications issues.

Support joint advocacy with UNHCR as part of the UNHCR-UNICEF Blueprint

  • Participate in weekly UNICEF-UNHCR calls focusing on joint advocacy and ensure follow up on agreed actions.
  • Lead on implementation of agreed joint advocacy priorities and strategies at the global, regional and country levels, liaising with relevant UNICEF Regional Offices and with UNICEF Country Offices in Blueprint focus countries.
  • Work with the Advocacy Capacity Building Initiative team in DOC to identify gaps and build capacity within UNHCR and UNICEF as needed, securing necessary cross-office buy-in to implement agreed joint advocacy priorities and strategies.
  • Develop advocacy and communications content to support the partnership as needed.

Ensure proper information flow and coordination with internal and external stakeholders

  • Ensure an open and constant flow of communication and close coordination between relevant DOC teams and the Children on the Move team in PD.
  • Build and foster relationships with key internal and external stakeholders, including UNHCR, IOM, the Secretariat of the UN Migration Network, the Dutch government and the Initiative for Child Rights in the Global Compacts, to help implement the advocacy strategy at global, regional and national levels.
  • Prepare key materials for internal and external stakeholders (e.g. toolkits and guidance, presentations at key events, proposals to be presented to potential donors and allies).
  • Liaise with senior management as needed and ensure that all requested materials are submitted on a timely basis for meetings and regular oversight.
  • Manage internal communication tools related to the advocacy priority area.

Advocacy strategy monitoring and evaluation

  • Keep track of the activities implemented as part of the advocacy strategy at global, regional and national levels, including if necessary the creation of specific mechanisms or tools for that purpose.
  • Submit the agreed KPI to the Global Advocacy Priority senior team and facilitate them to other teams for discussion and learning.
  • Manage specific bodies of work within the advocacy strategy
  • The consultant can be tasked to manage specific projects or activities within the strategy workplan. This could include development of assets with other internal or external stakeholders and liaising with UNICEF National Committees and Country Offices on strategy implementation.



University degree (B.A) in social sciences, international relations, public policy, international development, public relations, communication or a related field.    
Work experience

  • At least five years’ experience in advocacy and campaign strategy development and execution, preferably on both a global and national level on issues related to migrant and displaced children.
  • Previous knowledge of international migration dynamics and policy.
  • Experience in developing clear theories of change, with specific, measurable and timebound objectives and performance indicators.
  • Experience in strategic public engagement activity, based on an understanding of the target audience.
  • Strong track record in writing engaging campaign narratives and delivering creative campaign tactics.
  • Demonstrated experience in design and management of projects, including monitoring of results.
  • Experience in operating independently at a senior level and in providing expert advice and support on advocacy and campaigns.
  • Experience working for an advocacy or campaigning organization e.g. international or national NGO, UN or other multilateral organization and knowledge of the United Nations system or other international organisations are an asset.
  • Experience working in a developing and emergency environment is an asset.
  • Knowledge of international development, humanitarian issues and children’s rights


  • Fluency in English (both written and verbal) is required. Other (UN) languages are considered an asset.


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