Consultant - Study of Women-owned Coffee Businesses (Indonesia)

Pact Thailand, Indonesia

Skill Required:, Business Development/ Resource Mobilization
Email for CV Submission: 
Closing Date for Applications: 
15th August, 2018

Job Description

Position title: Consultant - Study of Women-owned Coffee Businesses (Indonesia)

Supervisor: USAID Green Invest Asia, Gender and Social Inclusion Advisor

Duration: September 9 – November 30, 2018 (15 days of LoE)

Organization: Pact Thailand

Location: Indonesia


The Role of Women as Sustainable Consumers and Investors in Southeast Asia (Indonesia)


USAID Green Invest Asia, a facility of the United States Agency for International Development (USIAD), supports mid-growth agriculture and forestry companies with strategies, assessments and advice to improve their sustainable commodity production and business practices. In doing so, we ready companies for investment and help them access sustainable financing from banks, impact funds, climate funds and other institutions in our financial network.

Simultaneously, we work with private financial institutions to diversify, grow and de-risk their sustainability portfolios by matching investors to a pipeline of profitable, investment-ready agribusinesses. USAID Green Invest Asia also supports a gender lens approach to finance and investing based on evidence that businesses which prioritize women can increase production efficiencies and innovations.


Coffee is a key commodity for many Southeast Asian countries. Indonesia and Indonesia are the second and third largest global producers and millions of people rely on coffee for their livelihoods. The Philippines, once a strong coffee exporter, now imports most of domestic consumption and accounted only less than 0.003% of global of roasted coffee in 2015. However, driven by rising domestic demand, the Philippines is looking to revive its coffee industry and better leverage the country’s potential as producer of all four coffee varieties . Regionally and globally, demand for coffee is on a growth trajectory as more people in traditionally tea countries, such as China, increase their consumption of coffee. The total trade volume of green coffee beans has steadily increased over the past two decades, reaching a value of US$66.5 billion by 2015.

Women play a key role in coffee value chains and one that is increasingly attracting attention. This is not only because women perform between 50-80% of the work in coffee farms in the region. But particularly because women’s common tasks - picking, sorting, and drying - directly affect bean quality and hence the value of coffee produced. More women are also becoming first-generation coffee entrepreneurs or taking over family coffee businesses, and making inroads into traditionally male-dominated fields, such as roasting.

In this context, there are important opportunities for businesses and investors to leverage women’s large and growing role in coffee value chains. Currently, there is no information on the role and share of women-owned businesses within the coffee industry in Southeast Asian countries. This makes it challenging for buyers and investors to assess the size of this segment and its attractiveness in terms of financing needs and potential business partnerships.


USAID Green Invest Asia seeks to hire a local coffee and sustainability expert to support the coordination and implementation of a study of women-owned coffee businesses in Indonesia.

The study will focus on collecting primary data through:

  • Consultations with key industry stakeholders for an overview of market characteristics and trends (industry networks, producer organizations, large domestic and international buyers, traders, roasters, producers);
  • A concise online survey of women-owned coffee businesses to understand key characteristics of the women-owned coffee business segment, such as average size, years in operation, focus within the value chain, finance needs;
  • In-depth interviews with 4-5 coffee women-owned enterprises in each country to better understand their needs, challenges, and perceived growth opportunities in the industry.

Duties and Responsibilities

The local coffee and sustainability expert will be responsible for the following tasks:

  • Introductions to key industry stakeholders in the coffee industry and support in scheduling meetings;
  • Join USAID Green Invest Asia Gender Advisor in meetings with key industry stakeholders and provide minutes of meetings, planned for October 2018;
  • Support in data collection and drafting of brief overview of coffee sector in Indonesia:
  • Total production (in 60kg bags and VND millions) in the last 5 years
  • Key trends and characteristics
  • Estimated number of businesses in the industry, broken down by main role in the coffee value chain and by gender (producers; roasters; traders; wholesalers/retailers; exporters; coffee owners; brokers/service providers)
  • Opportunities to support the development of the industry
  • Join USAID Green Invest Asia Gender Advisor in visits to 4-5 women-owned coffee businesses and write case studies based on pre-agreed template. Visits might require travel to different provinces
  • Distribution of a brief online survey among women-owned coffee enterprises & collection of findings from at least 100 enterprises (survey will be uploaded on SurveyMonkey for easy access).
  • The assignment is expected to require approximately 15 days of work. The Local Coffee Expert will report to USAID Green Invest Asia Gender Advisor.


  • Notes of meetings with key industry stakeholders by October 31st, 2018
  • Notes and case studies of women-owned coffee businesses by November 9th, 2018
  • Overview of coffee industry in Indonesia (written report) by November 9th, 2018
  • Survey data collected by October 31st, 2018

To Apply

Interest candidates should submit CV and brief cover letter highlighting relevant experience to by August 15th, 2018.

Payment Schedule/Level of Effort

Deliverable Due Date Invoicing

  • Scheduling meetings with stakeholders and coffee enterprises October 13th, 2018 10%
  • Written case studies of women-owned businesses;

Draft report of coffee sector in Indonesia November 9th, 2018 90%

Total: 100%

Selection Criteria

Criteria Score

Profound knowledge of the coffee industry in Indonesia 50

Good understanding of women’s entrepreneurship (SME level) in Indonesia 30

Wide network within women-owned coffee sector in Southeast Asia 20

Total: 100

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