Development of Advocacy Strategies,

UN Children's Fund, Thailand

Skill Required:, Policy/ Advocacy and Campaign
Preferred Experience: 
5 years
Closing Date for Applications: 
26th May, 2019

Job Description

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a better future

UNICEF Thailand Country Office works to ensure the rights of all children in Thailand. This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

survival to basic healthcare, peace and security;

development – to a good education, a loving home and adequate nutrition;
protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
participation – to express opinions, be listened to and take part in making any decisions that affect them

How can you make a difference?

UNICEF Thailand Country Office (TCO) is seeking an individual consultant to support the development of advocacy strategies for flagship priorities agreed with complete action plans, stakeholder and target mapping and analysis, success measures and KPIs, accountability frameworks, as well as key content to kick off the smooth implementation of the strategies including key messages and other advocacy content. The consultant will also support documentation of key advocacy achievements and initiatives implemented so far since the start of the Country Programme in 2017.

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UNICEF – the United Nations Children’s Fund – was established in 1946 to provide life-saving support to the world’s most vulnerable children. Over 70 years on since its establishment, UNICEF still works with a wide range of partners to promote the rights of children, through programme delivery and advocacy, across the world. UNICEF works with partners to provide health services, nutrition, water and sanitation, education, protection, and empowerment, for the youngest citizens of the world as guaranteed and enshrined in the Convention on the Rights of the Child.

UNICEF began its work in Thailand in 1948. Over the past seven decades, the well-being of children in Thailand has significantly improved. Yet, disparities have also increased drastically, spurring new challenges for children. As the conditions have changed, UNICEF’s work has changed. Our activities have expanded to also include the importance of early childhood development, adolescent health and participation, quality education and the protection of every child.

UNICEF in Thailand continues to advocate for the rights of all children, regardless of their circumstances of background. In doing so, the organization develops and implements advocacy strategies to effect positive change for children either in the policy or public spheres, including through mobilizing supporters and the wider public audience, building alliances with partners, and supporting positive social norms for the realization of children’s rights. The purpose of this consultancy is to provide essential support and expertise to Thailand Country Office’s advocacy initiatives, including the development of comprehensive strategies for office-wide and other key advocacy priorities, development of action plans for the implementation of these strategies, and other key documents essential for the implementation of the strategies including the development of key message, as well as support the development of various tools for knowledge sharing and systems for ongoing monitoring and documentation of advocacy progress and results.

Work Assignment:

The consultant will work under the overall supervision and guidance of the Chief of Communication and will work closely with the Communication Officer (Advocacy) and the Planning Specialist. The consultant will also work closely with other sections including programme sections, fundraising, and supporter engagement as well as senior management.

  • Support the organizing of an advocacy training to staff including the coordination of training material preparations, logistical support to the workshop organization, minuting of the workshop proceedings which will inform the development of the strategies for the key priorities. (Late June/early July)
  • Support preparing a guidance note on how to develop advocacy strategies to facilitate future advocacy initiatives in TCO by programme staff. Guidance note should include requirements for advocacy planning including influencer and stakeholder mapping and including the necessary steps/tools to guide future advocacy efforts in TCO.
  • Support the development of advocacy strategies for TCO’s key priorities (approx 4 priorities, maximum 5) including defining SMART objectives, bottleneck analysis (based on consultations and literature review), target/ influencer/partner interest mapping, defining activities with timelines and responsibilities, KPIs, and milestones. The development of these strategies will include the following steps (July- August):
  • Consult with various programme sections to further develop the strategies for the key advocacy priorities, including bilateral face to face and email correspondence with the sections and setting up meetings as necessary.
  • Write up the strategies with all aspects included: problem statement, situation analysis (based on existing evidence/documentation), SMART objectives, target and stakeholder as well as partner interest and power mapping (including office-wide analysis of existing partnerships), modes of engagement with the audiences, Action Plan (activities with responsibilities), milestones and timelines, success measures, and monitoring framework. The content will be developed in consultation with the programme sections.
  • Incorporate feedback on the drafts and finalize for approval by the country management team.
  • Develop well-articulated, engaging and bespoke key messages for each of the advocacy priorities, – segmented by key audience as identified in the strategy- with supporting evidence and facts/figures.

Support the development of monitoring and progress measurement systems and tools for TCO advocacy initiatives (office-wide priorities as well as other key advocacy issues):

  • Template for quarterly updates on progress against the strategies developed for the office priorities
  • M&E framework for the advocacy priorities to be incorporated in the strategies with key accountabilities and responsibilities and indicators/targets to be incorporated in the country programme results matrix.
  • Support the development of other templates as necessary for documenting TCO’s various high-level advocacy efforts and results.
  • End Product: Please see attachment for more information
  • Estimated Duration of Contract: 70 working days within 4 months
  • Official Travel: The consultant will work at UNICEF Thailand Country Office, Bangkok

Qualifications or Specialized Knowledge/Experience Required:

  • Post Graduate university degree in areas related to international relations, public policy, development studies, social sciences and journalism.
  • At least 5 years of progressively responsible professional experience related to policy advocacy and/or public advocacy.
  • Strong analytical thinking and critical thinking skills.
  • Excellent command of English both written and oral.
  • Demonstrated experience engaging in systematic and planned advocacy and campaigning.
  • Demonstrated experience developing advocacy strategies as well as implementation/action plans including knowledge of monitoring and evaluation of advocacy initiatives.
  • Experience working with NGOs, international organizations, the United Nations is highly desirable.
  • Excellent coordination and people skills.
  • Strong negotiation and influencing skills.
  • Strong listening and facilitation skills.
  • Ability to multitask and deliver high quality work under tight deadlines.


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