Thinking of a Career in Emergency Management?
- BY Nicole Pelette
Human Rights Watch (HRW) advances human rights worldwide by investigating wrongs, exposing facts, offering solutions, and challenging those with power to respect rights. The Media department, which includes the Communications, Digital, Multimedia and Public Engagement & Campaign teams, creates and implements communication strategies to advance policy change, expand support for human rights, increase media coverage and influence in key markets, and reach new audiences.
The Public Engagement & Campaign team is the digital mobilization hub for HRW and oversees multiple public engagement initiatives. The Digital Team directs all of HRW’s own media properties. We are seeking a highly qualified Digital Engagement Manager to set strategy and execute social media paid advertising, boosting and micro-targeting in order to grow audience, mobilize digital activists, and support digital fundraising.
The Manager will promote existing content and develop a robust system for testing, targeting, and deploying paid social media promotion across platforms. The successful candidate will create a vision and develop strategies that incorporate internal training and education, testing, evaluation, and data-driven decisions to successfully engage and grow audience in multiple international markets.
HRW is looking for an innovative digital thinker with a deep understanding of platform marketing, content distribution, and data analysis. The candidate should have strong project management skills and be detail-oriented. This is an opportunity to guide paid and social media innovation at Human Rights Watch and mobilize global audiences on the most pressing human rights issues of the day. The position is based in the New York office and reports jointly to the Director of Global Campaigns, based in New York, and the Digital Director, based in Toronto.
The Manager will collaborate closely with colleagues in the development/marketing, program and advocacy divisions as well as external vendors and creative firms. The Manager will serve as an internal advisor across the organization on social spend strategies.
The successful candidate will be a highly-skilled, motivated, and innovative manager with a passion for problem-solving and building something new, with a proven track-record of driving audience engagement, conversion, and growth.
Education: A degree in Marketing, Digital Technologies, Communications, Business, or related field is required.
Experience: A minimum of three to five years of experience in social/digital marketing in media, non-profit, platform or agency environment, is required.
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