The Fundraising Officer for marketing and communications primarily acts as interphase between the Private Fundraising and Partnerships Team (PFP) and the Communication and Programme Teams to facilitate the planning, implementation, monitoring and evaluation of marketing and communication strategies aimed at raising funds and/or working with companies and other private sector actors to promote and protect child rights, ensuring full alignment with UNICEF Philippines communication, fundraising, and partnerships goals and guidelines (including branding guidelines), thus enhancing the organization´s credibility and brand. Under the supervision of the Chief of PFP, the post shall undertake the following tasks: Marketing and communications:
Provide effective and timely technical advice towards the development of marketing communication plans and content plans aimed at reaching existing/potential individual donors and companies, to secure or maintain their donations or engagement with UNICEF´s cause.
Develop/support the development of marketing communication plans as well as content plans aimed at reaching potential and existing donors as well as potential or existing corporate allies.
Help identify key segmented audiences, within the above-mentioned groups, and guide efforts by fundraising colleagues to reach and engage those audiences as part of fundraising/alliance-building efforts.
Support efforts of corporate and major donors/key influencer fundraising colleagues, by developing the marketing and communication aspects of their proposals and supporting their implementation as needed.
External Media - Communication Support for Fundraising:
Assist in drafting and editing articles, press releases, human interest stories and other advocacy/information material in all media formats, in alignment with PFP´s objectives.
Develop effective key messages, Q&As, briefing documents for fundraising/alliance-building initiatives led by PFP.
In close collaboration with Communication, Programme, and PFP colleagues, prepare background communication and promotional material for briefing and field visits by media, individual and corporate allies. Collaborate in the planning, logistic and administrative arrangements for these visits, facilitating multimedia production and dissemination of related content.
Ensure that the production of communication products and material is timely executed and followed up to support the country office´s fundraising strategies and resource mobilization efforts as defined by the PFP workplan.
Develop and/or gather content for fundraising communication materials such as appeals, newsletters, stories with photographs and case studies, for effective donor recruitment and retention, including for emergencies. This may involve writing or commissioning and managing other writers and photographers from time to time.
Supervise the production of advocacy and communication material for fundraising (e.g., films, videos, audio-visuals, etc.), and oversee the qualitative aspects of production, (e.g., quality control, translations, reviews of layout and graphic design etc.) to meet UNICEF brand standards.
Recommend appropriate information and communication material for use in media, and other advocacy, communication, and fundraising activities.
Develop Donor Journeys and support Donor Journey mapping activities.
Supervise implementation of donor journey touchpoints on Salesforce Marketing Cloud.
Develop fundraising materials for individual, major donors and corporate partners such as Telemarketing scripts, Face to Face Fundraising (F2F) materials, Digital Ads, SEM Copies, Corporate ads and brochures materials, Major Donor and Legacy eDMs, ads, website copies, etc.
Copy writing and content production:
Provide effective supervision and advice towards the production of communication/marketing material for fundraising purposes, including copy writing, ensuring quality of content, appropriateness of visual images, written content and tone to target audience (individuals/corporates) and brand alignment, in support of efforts by PFP staff.
Draft or revise as needed scripts and other written communication content linked to fundraising/alliance-building initiatives led by PFP.
Direct the pre-production, production and post-production of multimedia content for fundraising/alliance-building purposes, for dissemination through both traditional and digital media channels, including for engagement through social media and ensuring alignment with communication and branding guidelines.
Compile visual content (photos, videos, infographics, etc.) from already existing internal sources for use in communication activities linked to fundraising/alliance-building efforts.
Support PFP colleagues in the development of proposals for corporate partners (existing or potential) and related recognition plans by advising on use of images, written content, messaging, branding, etc.
Monitoring and evaluation:
Monitor and evaluate the appropriate and timely dissemination of fundraising donor materials for individual giving materials to target audiences and participate in the evaluation of their impact.
Use the learnings from the campaigns to improve acquisition and donor retention plans • Develop key messages, Q&As, briefing notes, and proposals for Fundraising campaigns involving Ambassadors and HPS.
Support the Communication Focal Point for Ambassadors to develop and implement the GWA annual workplans, including learning sessions and providing updates on key advocacy and fundraising campaigns.
Support Ambassador and HPS in advocacy and fundraising events, meetings, field visits and media activities
UNICEF Ambassadors and High-Profile Supporters (HPS):
Under the guidance and supervision of the PFP Chief and Communication Specialists, provide high-level support for engaging with Ambassadors and High-Profile Supporters in support of Fundraising and Partnership goals.
A complete Job description may be found in this link Download File Fundraising Officer_ Marketing Communication_Final Sig Box.pdf
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To qualify as an advocate for every child you will have…
A university degree in any of the following: Business, Marketing, Management, Communication, Arts, Social Sciences, International Relations, or a related field.
Minimum of one (1) year relevant work experience in creative writing and editing for resource mobilization, marketing, advertising, customer loyalty, and related fields.
Additional professional experience in fundraising and/or marketing and/or sales, and/or communication, would be an asset.
Excellent writing and editorial skills desired.
Experience in private sector fundraising will be an asset.
Fluency in English/Filipino both oral and written is required.
Relevant experience in a UN system agency or organization is considered as an advantage.