The Fundraising Specialist (Marketing) is a critical role in the marketing function of the Individual Giving (IG) team. The role is expected to support markets in East Asia and Pacific (EAP) region in developing their marketing discipline, building on and developing an already successful business model, which results in increased net income for UNICEF’s program of work for children.
The global Individual Giving team operates to support and enable countries in their fundraising, and this role works within that approach to cascade and develop the capabilities to teams at regional and market level, as well as supporting or leading the development and implementation of relevant global strategies.
The role holder will have regional business ownership over agreed programs and initiatives - such as being the regional champion for the Supporter Engagement Strategy (SES) program, marketing framework and segmentation as UNICEF shifts to an audience-centric approach. All accountabilities of this type serve the successful fundraising and marketing in individual countries in the region.
The role holder will be based in Tokyo (Flexible Work arrangements could be possible) and will work closely with the regional and HQ Individual Giving teams, Regional Office, key stakeholders in the Supporter Engagement Strategy rollout, and with markets to deliver agreed programs and initiatives.
Strategic Marketing Framework:
Marketing Strategy and Planning:
Support Engagement Strategy (SES) Marketing Champion:
High quality supporter experiences:
To qualify as an advocate for every child you will have…