UNICEF Ecuador Country Programme (2023-2026) is aligned with the United Nations Sustainable Development Cooperation Framework (UNSDCF) 2023-2026. The vision of the Ecuador Country Programme of Cooperation is that children and adolescents, both girls and boys, especially the most disadvantaged, deprived and hard-to-reach and those affected by crises, live and participate in resilient communities, enjoying a protective, nurturing and supportive environment that allows them to unlock their full potential throughout their lives. Under the general guidance of the Fundraising Manager (NOC), the Fundraising Officer (NOB) will be in charge of the Individual Giving strategic planning, development and implementation with the objective of maximizing the income and number of active donors, by developing donor acquisition, value maximization and retention strategies.
Under the overall direction of the Fundraising Manager, the incumbent will be responsible for providing leadership and strategic guidance in private sector fundraising from individual donors and strengthening operational systems and mechanisms that will enhance private sector individual fundraising. Additionally, the Fundraising Officer will provide leadership and guidance to the individual fundraising team in core and technical competency development, training and development of staff skills and capacities. He/she will also facilitate and support cross-sectional collaboration between fundraising, communications and programmes in key areas of synergy related to advocacy, communication and fundraising, in line with UNICEF’s brand and promoting UNICEF’s mission and mandate for children. This role is mainly office-based, with frequent visits to suppliers and agency partners in the country and periodically in the region and globally as required.
Lead the strategic planning, development, and implementation of individual fundraising activities within the country to optimize fundraising and revenue potential, with a key focus on optimizing and developing pledge acquisition channels and improving pledge retention, value maximization and lifetime value (LTV)
Develop and update an annual work plan and budget for individual donors, which is part of the Private Sector Plan (PSP). Monitor and facilitate the implementation of fundraising strategies, workplans and donor reporting and analysis to achieve targets.
Plan and manage the individual donor external funds (investment funds, Dynamo fund, innovation funds, etc.) throughout the planned period.
Develop and oversee internal and external suppliers and partners to ensure that processes are streamlined, effective and assisting the overall aim to grow income and to promote the UNICEF brand.
Maintain intelligence on latest developments in the market, including successful techniques being used by commercial and non-profit organizations to acquire customers/donors and maximize lifetime value, and monitor the market regulatory framework.
Ensure that global PFP policies and guidelines are adhered to and implemented, provide proper management of individual section to ensure “back-end” and operational areas of work can keep up with the new initiatives and plans. Also ensure effective management and protection of donor data.
Provide regular reports to Fundraising Manager, Regional Support Center (RSC Panama) and PFP Geneva on targets and KPIs.
Provide leadership and oversight for the Individual Fundraising team to enhance the implementation of the strategic plan and lead the training and capacity development of the team.
Review and evaluate staff performance in the individual fundraising team, through robust and timely monitoring and recommend changes and adjustments to plans as needed.
Champion the UNICEF brand in coordination with Communications section, where individual donor fundraising is involved, to ensure advocacy and messaging is consistent and strategic.
Keep up to date with PFP individual donor guidelines and best practice to ensure all global best practice and key learnings are utilized where relevant and applicable in individual donor fundraising.
Attend relevant workshops and meetings both internationally and nationally as needed
To qualify as an advocate for every child you will have…
University degree in any of the following fields is required: Business Administration, Marketing, Communication, Advertising, Fundraising or a related field. Additional professional qualifications in fundraising and/or marketing or communication is an asset.
A minimum of two years of progressively responsible experience in managing an individual donor fundraising programme and proven track record in driving income growth. Equivalent direct marketing experience in a commercial context will be considered as qualifying experience. Relevant experience in a UN system agency or organization is considered as an asset.
Developing country work experience and/or familiarity with emergency is considered an asset.
Fluency in English and Spanish is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian) or a local language is an asset.
