Thinking of a Career in Emergency Management?
- BY Nicole Pelette
UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
For every child, Hope
How can you make a difference?
The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does - in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children's rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life - in its social, political, economic, civic and cultural dimensions - her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society's most disadvantaged citizens - addressing inequity - not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.
Job organizational context
The position of Fundraising Officer (Marketing Services) at the NO-A level in the Malaysia Country Office, in the section of Private Sector Fundraising & Partnerships, reports to the Fundraising Specialist (Marketing Services) #108751, who is at the NOC level.
Purpose for the job
UNICEF Malaysia has 127,000 regular pledge donors (2018) and the PSFR income reached USD18 million in 2018. This post is responsible for developing the planning, implementation, monitoring and evaluation of marketing communication strategy, to engage with existing and potential donors, to help achieve our target of 200,000 donors and US$25m in 2021 and to promote respect for children's' and women's' rights and to support UNICEF's mission in the country.
Summary of key functions/accountabilities:
PFP Communication plan
Support the development and implementation of a medium to long-term strategic PFP Communication plan to maximize the combined impact of PFP's many activities; and continuously update and work the deadlines of the PFP communications calendar for all fundraising activities, proposing relevant UNICEF priority themes for each.
Contracts and Vendors Management
Donor Retention: Support the development of fundraising communications materials in support of donor retention (such as newsletters, donor emails and the annual review) and other fundraising materials appropriate to relevant target audiences.
Donor Acquisition: Support donor acquisition activities for all channels by providing research and development of materials needed for face-2-Face, Direct Mail, press advertising inserts, e-mail marketing etc and work with creative and advertising agencies from conceptualization to finish artwork.
Develop a communication fundraising package for use in emergency appeals
Impact of Results
Effective communication to both potential and existing donors will support the achievement of the office's fundraising strategy. This position would support the development of fundraising communication materials from all level of UNICEF programmatic work (in-country and global) that would positively affect potential and active donors understanding, engagement and commitment to UNICEF to drive fundraising income leading to higher return on investment. This position would support the integration of program communication, supporter engagement and fundraising and articulate it's often complex and sophisticated up-stream programmatic work in simple and easy to understand language to donors and supporters and support MCO's new Supporter Engagement Strategy.