Head Marketing And Communication

United We Reach, Lahore, Pakistan

Skill Required:, Business Development/ Resource MobilizationMedia and Communication
Preferred Experience: 
5 years
Closing Date for Applications: 
1st December, 2017

Job Description


  • Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
  • Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
  • Creates detailed reports with research findings and analysis to inform marketing strategies
  • Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
  • Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
  • Helps come up with new product and service offerings to increase shares in new or existing markets
  • Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
  • Works within the client's budget to produce effective promotional materials and advertising opportunities
  • Tracks sales and feedback and adjusts marketing strategies as necessary
  • Establishes marketing tracking methods to help each client evaluate performance over time
  • Responsible for the operational delivery and budgeting for all aspects of the marketing, communications, membership and events programmes.
  • Build and deliver branded marketing campaigns mixing traditional and digital media, ensuring key messages are consistently delivered.
  • Develop and deliver a commercial strategy (including sponsorship, broadcast)
  • Analyze and respond to trends in the leisure sector, sports sector and table tennis community to ensure strategies can adapt
  • Develop and understand use of CRM systems to support membership and participants
  • Support other departments such as Development and Performance in driving and supporting all marketing and communication activity
  • Ensure the organization engages with a diverse audience; ensuring all target audiences are communicated with regularly, positively and consistency, measuring impact and effectiveness
  • Develop the overall events and competitions strategy and delivery structure


Familiarity With Media Channels,

Writing, Public Speaking,

Interpersonal Communication,

Attention to Detail,





Innovative and Creative


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