Media Engagment

UN Children's Fund, Dhaka, Bangladesh

Skill Required:, Media and Communication
Preferred Experience: 
2 years of relevant work experience
Closing Date for Applications: 
14th February, 2019

Job Description

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

Purpose of Assignment:

As part of this objective, UNICEF Bangladesh office is seeking a social media engagement consultant with the skills to create engaging and creative content for the relevant social media platforms, especially Facebook and Youtube and other specialised networks. S/he will be fully abreast about the latest technologies and techniques and will be able to apply them to reach a broad range of audiences, especially children and adolescents. The purpose of this consultancy position is to bolster the country offices’ digital presence as a way to strengthen its advocacy goals around key issues.

How can you make a difference?

Major Tasks and responsibilities:

  • Evaluate changes on BCO’s social networks (according to technical possibilities).
  • Engage with social media users and respond to their queries in quickest possible time in consultation with relevant UNICEF programme specialists in programme sections (Health, Education, Child Protection, WASH, C4D, SPPME and Field Operations)
  • Under the supervision of BCO Communication Manager, work on digital plans to integrate the different digital platforms with a view to bolster advocacy goals in selected priority issues different audiences for 2019 and 2020.
  • Develop a content management plan and calendar for consistent flow of digital contents on priority issues, especially focusing on essential newborn care issue but not limited to it.
  • Develop engaging content (key messages/texts, images, video, etc.) on priority thematic issues for the different digital platforms, especially Facebook and Youtube. The content must be reviewed/approved by relevant section and CAP section.
  • Measure and analyses the impact of BCO’s online platforms and social networks and deliver monthly (or more often if needed) reports.
  • Identify key digital influencers that can support the advocacy messaging of the country office.
  • Keep track of initiatives by relevant organizations and agencies that may be relevant to our work.
  • Provide general assistance to the CAP Section’s digital advocacy initiative.

To qualify as an advocate for every child you will have:

  • An advanced university degree (Master’s or higher) in International Development, Journalism, Communication, Media, Business or related fields.
  • A first University Degree in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree.
  • A minimum of [5 years] relevant professional experience in integrating social-media platforms (Facebook, Twitter, Google, Flickr, YouTube, Instagram, LinkedIn, etc.)
  • Proven knowledge and experience using social media for development messaging as well as excellent online reader-friendly writing skills for digital platforms both in Bangla and English.
  • Experience in social mobilization and running advocacy campaigns through digital platforms is an asset.
  • Experience in communications (writing, editing, event coverage, video and photograph captioning and uploading) is an asset.
  • High ethical standards and understanding of sensitivities relating to children is highly desirable.
  • A strong understanding of UNICEF programmes and policy, including knowledge of youth, participation and partnership goals, as well as sound interpretation and judgment to present these in a way that enhances UNICEF’s image is an asset.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.


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