IRC, London, United Kingdom
Closing Date for Applications:
The Purpose of the Role
This role supports our core communications goals of growing our profile, influencing policy, and protecting our reputation. It does so by increasing the media profile of the IRC in the UK, by taking a strategic approach to generating effective messaging and media coverage in collaboration with communications colleagues globally. The role holder is also expected to use expert judgement to manage IRC UK’s reputation, as well as ensure media outputs protect beneficiaries, staff and programming from harm.
Scope and Authority
- The role has access to the External Relations budget.
- The role holder has authority to act as a spokesperson, brief journalists with agreed IRC messaging, as well as proactively pursue media opportunities.
- The role holder manages the Senior Media Officer.
Key Working Relationships
- Reports to the UK Executive Director and Director Global Public Affairs, Global Communications
- Works closely with External Relations staff in the UK, US and globally, including Fundraising and Policy & Advocacy
- Works closely with key country directors, field staff and technical unit colleagues
- Supports policy staff in the IRC President’s Office on key messages and policy initiatives involving the IRC President.
Media and communications strategy (10%)
- Develop and deliver the IRC's UK media strategy and lead in taking it forward.
- Put in place clear Key Performance Indicators for achieving the strategy, and drive and monitor progress towards them with the support of your team.
Raising the profile and protecting the reputation of the IRC (70%)
- Responsible for identifying and proactively delivering new opportunities to promote the IRC’s global work through UK media as well as establish methods to increase coverage internationally alongside IRC’s global media team.
- Seek strategic media opportunities by writing, editing, commissioning and disseminating messaging for multi-channel use, press-releases, op-eds, statements and other content to secure coverage of the IRC in the UK across print, broadcast and online media.
- Work with global communications colleagues and country office staff to create strong, persuasive and impactful outputs, and to arrange interviews and media visits to the field.
- Act as a spokesperson for the organization in the media as needed.
- Liaise closely with Fundraising teams to drive timely messaging and media coverage and therefore donations to the IRC during emergencies and other fundraising appeals.
- Use expert judgment to ensure the IRC is protected in the media and to develop and enact strategies to protect IRC’s reputation, as well as ensure media outputs protect beneficiaries, staff and programming from harm.
- Build relationships with key journalists and editors to help drive media coverage.
- Work closely with Digital Engagement colleagues to ensure coordinated and topical messaging across our media outreach and digital channels.
- Establish close relationships with press counterparts within statutory donor organizations that lead to opportunities to promote IRC in the media.
- Leverage our President and CEO to grow our profile in the UK, through proposing and implementing op-eds, interviews and other media activities.
- Support, prepare and coach staff, spokespeople and board members for media interviews and visits; and provide guidance across the organisation to dealing with media.
- Build expertise on current and potential issues in the humanitarian NGO arena via research and monitoring of national media and competitors and in liaison with global colleagues.
- Work with the global media colleagues to ensure that IRC has a system for managing media enquiries at all times, as needed.
- Responsible for reporting to the IRC-UK’s board, subcommittees and Executive Director on press activity, trends and upcoming opportunities.
Team Management (20%)
- Manage the Senior Media Officer, set objectives, portfolio scope, and ensure they are supported to increase productivity of the global media team and scale of the IRC’s impact in the media.
- Ensure the Senior Media Officer successfully alerts colleagues across departments to important news coverage, news alerts and opportunities.
- Ensure Senior Media Officer is maintaining our database of media contacts, recording coverage and providing ad hoc and quarterly analyses of results.
Skills and, Knowledge
- Strong networks and contacts with key national and International media
- Excellent writing, editing, interviewing and proofreading skills: adept at writing clean, engaging copy under deadline pressure for a range of channels.
- Strong communication and interpersonal skills: ability to communicate effectively with co-workers both in the UK and overseas and manage working relationships diplomatically.
- Strong interview skills to create case studies of beneficiaries and colleagues.
- Proven self-starter.
- Solid organisational and time management skills: ability to prioritise work, yet multi-task in a fast-paced work setting.
- Ability to represent IRC-UK and the wider IRC professionally and appropriately at all times.
- Proactive approach to problem solving.
- Strong communication and interpersonal skills and the ability to establish good working relationships with colleagues in the UK and overseas.
- Knowledge of international affairs, particularly of conflict and complex humanitarian crises, and of humanitarian issues.
- Knowledge of key debates in the UK around international development and aid.
- Flexibility as regards working hours, as the need arises.
- Willingness to travel occasionally to conflict areas.
- Fluency in English, spoken and written.
- Extensive experience of developing key messages and implementing media strategies with an international, and ideally humanitarian, or development focus.
- Substantial experience of working in a press role, securing media coverage and responding to reputational threats.
- Experience/knowledge of tools for monitoring media coverage.
- Experience of dealing with media enquiries into crisis and sensitive issues.
- Experience of acting as a spokesperson for an organisation.