Org. Setting and Reporting
This position is located within the United Nations Interim Force in Lebanon (UNIFIL), based in UNIFIL Headquarters in Naqoura, South Lebanon. The Public Information Officer will report to the Chief Strategic Communications and Public Information.
Within delegated authority and under the supervision of the Chief Strategic Communications and Public Information, the Public Information Officer will be responsible for the following duties:
Prepares or oversees the development of communications products and content across multiple platforms ensuring accurate and consistent messaging, branding, and alignment with the communications strategy:
- Oversees the preparation of a diverse range of communication products in support of unit priorities and coordinates with departments, funds and agencies to develop ways to implement campaigns system-wide and to incorporate the campaign message and themes into all relevant events and products.
- Drafts material for press releases, key messages, Q&As, talking points, media analysis, articles, Op-Eds, digital content, UN newsletters reports and books; edits materials prepared by junior officers.
Conceptualizes, manages, implements and evaluates communications strategies and activities:
- Based on the Mission communication strategy, responsible for updating and executing a strategy for media relations, publications, web and digital media including social media, community outreach and/or radio products with the objective of promoting awareness, understanding, support and respect for the Mission’s work and support for UN Peacekeeping or Special Political mandate and priorities.
- Reports to Mission leadership, UNHQ on communications activities, developments, trends and attitudes regarding the UN; and coordinates and shares public information activities and guidance with other sections of the Public Information Unit and leadership when appropriate.
- Provides advice and expertise to managers, senior officers and other public information staff on a range of public affairs issues, methods, and approaches;
- Identifies and seeks new opportunities for advancing the Mission, anticipates and resolves communications/public relations issues/problems.
- Oversees statistical analysis of media monitoring, social media and web usage and adapts editorial and outreach priorities accordingly.
Engages with media and strengthens partnerships:
- Provides press briefings and interviews to national and international media; drafts and issues press statements and press releases as necessary; establishes and maintains a cooperative relationship with local and international journalists.
- Fluency in digital communication with strong understanding of social media and keeps abreast of changing developments, trends, and technologies.
- Arranges interviews and/or background briefings with senior Mission officials and facilitates the daily work of journalists covering the Mission.
- Sets up regular system of media guidance and monitoring and develops contact list of journalists and media outlets covering all media - print, TV, radio, social media, web, photo etc. - and a successful process of communicating and maintaining regular contact and close collaboration with the media.
- Responds in a timely fashion to disinformation that could impact negatively on the public perception of the Mission and/or the Mission’s leadership, etc.
Develops partnerships and represents the Head or Deputy Head of the Unit in meetings/conferences, speaking engagements:
- Develops outreach initiatives to raise visibility of the Mission by organizing and/or participating in seminars, lectures, conferences, public events on major issues and events concerning the organization.
- In consultation with supervisor, develops strategic partnerships with key constituencies to elicit support for and maximize impact of public information objectives.
- Serves as a principal liaison to media organizations, governmental bodies, national groups, private sector organizations, educational organizations, international organizations, etc.
- Represents the Mission in meetings and conferences; fulfils speaking engagements, makes presentations on issues of concern.
Builds communication capacity and team management:
- Manages the day-to-day operation of the unit including participating in coordination of substantive and administrative activities of the unit, interpreting and disseminating policy, providing procedural advice, improving reporting systems, handling operational and administrative queries, preparing budget submissions, establishing and/or coordinating training programmes and monitoring and evaluating results.
- Provides clear directions that are translated from organizational strategy. Encourages others to pursue development opportunities and creates genuine learning opportunities for them.
- In close coordination with the Chief, manages and supervises public information and consultants to achieve the outputs and quality assurance of all activities; establishing work plans, required resources, priorities, timelines and performance benchmarks. Monitors progress and takes timely action and/or decisions to ensure objectives are met;
- Participates in recruitment, supervision and evaluation of staff as appropriate.
- Advanced university degree (Master’s degree or equivalent) in communication, journalism, international relations, public administration or related field. A first-level university degree in combination with two years of qualifying experience may be accepted in lieu of the advanced university degree.
- A minimum of seven years of progressively responsible experience in public information, journalism, international relations, public administration or related area is required.
- Experience in overseeing Strategic Communication coordination mechanisms is required.
- Experience in media communications, digital media, radio, outreach and/or public relations is required.
- Experience with management of teams is required.
- Experience in working in a peacekeeping environment is desirable.
- Familiarity with UN budgeting and UN procurement process are desirable.
- English and French are the working languages of the United Nations Secretariat. For this position fluency in English both (oral and written) is required; A good knowledge of Arabic both (oral and written) is desirable.