Background Information - Job-specific
In Sierra Leone, the Rural Renewable Energy Project (RREP), a DFID-funded project, is collaborating with the Government of Sierra Leone (GoSL) to supply up to 5 MW of sustainable renewable electricity in rural communities through installations of at least 94 solar mini-grids to be operated and managed by private sector partners.
The implementation of the project is developed around five Work Packages (WP):
- 6kWp solar photovoltaic (PV) generation plants at 54 Community Health Centres (CHCs) were installed between April and July 2017. These generation plants were then extended into small mini-grids with a capacity between 16kW and 36kW and distribution networks installed which will eventually connect all other public institutions and households in 50 of these communities. All 50 mini-grids are installed and ready for operation as of October 2018.
- aims to bring the country’s photovoltaic (PV) power generation capacity up to 5MW by attracting the private sector to invest in the mini-grid market while drawing on the lessons of WP 1/1+. WP2 will install mini-grids in additional 40 communities with >36kW systems (up to max. 200kWp) using sustainable business and delivery models developed by the private sector.
- Private sector operators have been selected through a competitive tender process, and will take on operation and maintenance of WP1/1+ mini-grids and co-invest in the development of the WP2 sites. The operators will be responsible for the last mile connection to identified customers and the in-house wiring of customer homes.
- provides Technical Assistance (TA) and institutional capacity building to the Ministry of Energy, the Electricity and Water Regulatory Commission, other relevant government agencies as necessary, as well as to private sector companies selected to operate WP1 sites and co-invest in and operate WP2 sites.
- This work package focus majorly on the Monitoring and Evaluation function. An M&E Plan including Impact Evaluation design will be developed for learning and accountability.
- Private sector development. Through this work package, RREP seeks to develop a private sector engagement and strengthening strategy, underpinned by a keen understanding of local market systems, to promote productive use economies in mini‐grid catchment areas; supporting both the commercial viability of the privately operated mini‐grids.
- In its two years of implementation, RREP has installed 50 mini-grids. These installations will be expanded in capacity throughout the life of the project to 2020, with 44 additional installations. The RREP mini-grid sites are poised to be hubs of new and improved economic activities generating better employment opportunities and incomes and fostering greater social and economic welfare for communities.
UNOPS, Sierra Leone is seeking a highly motivated and dynamic Senior Media & Communications Analyst to develop the communication strategy and action plan to support the objectives of the RREP project with the aim of expanding the visibility of the project and the developmental results delivered and, ensure the project is branded or marketed in way that is consistent with its intended developmental outcomes. He/she will report to the Team Leader, RREP Communications Sub Work Package, collaborate with a small team dedicated to communication activities of the project.
Communications strategy for RREP
- Develop, implement and manage a communication, advocacy and branding Action plan for RREP to strengthen communication both locally, and internationally:
- Actively support the Team Leader to develop and implement project communication services
- Monitor views and perceptions of the various stakeholders, and audiences of the project. This includes monitoring social media sites and the press to assess attitudes about the project, general mini-grid electrification trends and make recommendations about the positioning of the project
- Mainstream gender equality and women’s empowerment strategically in all activities related to communication, advocacy and branding.
- Engage proactively with communication representatives of DFID, MoE, UNOPS, other UN agencies, and other communications groups relevant to the project.
Branding the Project within the Energy Development Space
- Lead the content development, editing, production and dissemination of communication and marketing materials for the project to facilitate uptake of new and improved rural energy-reliant economic opportunities and productive use equipment in the mini-grid catchment areas;
- Promote partnerships with public, private and social sector stakeholders working to drive developmental outcomes in health, education, gender parity and overall poverty reduction, to promote investment opportunities in Sierra Leone mini-grid sector; and to identify the achievements of the project
- Review DFID and UNOPS communication style guide and ensure consistent approach, standards and branding across all products.
- Provide support to RREP to boost its visibility and awareness including identification of key stories, content, lessons learned, and outcomes;
- Actively taking part in stakeholder engagement to collect case studies and human interest stories on their experiences.
- Support the business development functions of the team with marketing/partnership materials to raise awareness of the project, and with a view to reaching new audiences and potential donors;
- Compile specialized media coverage press packages for the project as deemed necessary; arrange media briefings and respond effectively to media inquiries as well as for public information materials.
Communication tools, social media, and corporate events
- Collaborate with UNOPS Communication team to generate, draft and edit content for the web site to ensure material content is consistent, fresh and up to date.
- Manage and coordinate the communication aspects of RREP participation in major local and international events, and social media. Ensure communication is in compliance with UNOPS communication policy
Teamwork and effective and efficient management of resources for communications
- Foster teamwork and space for innovation and creative thinking.
- Supervise external consultants and firms on contract (editing, translations, design, and printing) ensuring quality of work and value for money.
- Participate in corporate exercises that drive organizational maturity and operational excellence; and contribute to gender equality.
Core Values and Principles:
Understand and respect UNOPS sustainability principles
- Look for ways to embed UNOPS sustainability principles in day to day project management
- Seek opportunities to champion gender equality in the work place
- Champion and communicate the project’s sustainability aspects with key stakeholders
Understand and Respect National ownership and capacity
- Understand the principles of the Paris Declaration on aid effectiveness and mainstream them into the project plans
- Seek opportunities to support recruitment of qualified local personnel
- Look for ways to build capacity of local counterparts
- Understand the UN Development Assistance Framework (UNDAF); and UNOPS, and the project’s place in the UN system:
- Strive to build strong partnerships and effective coordination among relevant project actors (e.g. United Nations, governments, and non-governmental organizations or other relevant partners)
Accountability for results and the use of resources
- The project management processes are designed to deliver maximum accountability, transparency and results. If a project or process is not in line with this, it is the responsibility of the Senior Media & communications Analyst to raise the issue with a supervisor.
- Contribute to innovation and the adaptation of best practice standards of sustainability and quality.
Monitoring and Progress Controls
- Effective work package/ Work stream governance, and risk management
- Timeliness and accuracy of reporting on Work package performance
- Accuracy of Work package planning and delivery according to plans
- Identification and implementation of continuous process improvement and risk management.
- Master’s Degree in Journalism, Communications, Marketing, international Development, Political Science, Economics or a relevant discipline is required.
- Bachelor’s Degree in Journalism, Communications, Marketing, international Development, Political Science, Economics or other relevant discipline with additional two (2) years may be accepted in lieu of the advanced university degrees.
- Technical/professional Diploma, in relevant discipline, in combination of six (6) years of experience maybe accepted in lieu of a first-level University degree.
- A minimum of two (2) years of experience in communications in public, private or international sector organizations is required.
- Good understanding of international development and the work of multilateral, bilateral and civil society development partners in development is highly desirable.
- Experience in a lead role in implementing public awareness campaigns is an asset
- Past experience working on DFID funded projects/programmes is an advantage.
- Demonstrated previous experience in developing communications strategies and action plans is highly desirable
- Work experience in the UN system organizations and/or a developing country is an asset.
- Knowledge and experience in the energy market sector is an asset
- Experience with applying best practices for data management (metadata, content hierarchy, document libraries), workflows, import/export of data etc is highly desired.
- Previous experience in brand & media strategy and marketing is highly distinct
- Fluency in English (both oral/verbal and written) is required
- Knowledge of other UN Official languages is an advantage