Thinking of a Career in Emergency Management?
- BY Nicole Pelette
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
Despite rapid economic growth in South Asia and remarkable improvements in the socioeconomic rights of children, massive disparities still prevent millions of children from living in dignity, reaching their full potential and making choices about their own futures. In partnership with governments, academia, civil society, media, private sector, foundations, individuals and communities, UNICEF South Asia has made the commitment to improve children rights in in key areas (headline results) such as newborn survival, stunting, out-of-school children, child marriage, open defecation, immunization and polio.
There are a staggering 340 million adolescents in South Asia –almost 30 percent of the total adolescents in the world. Yet, despite the large young demographic, adolescents in South Asia are still largely invisible and voiceless, excluded from decisions that affect them and have limited access to information. Therefore, UNICEF Regional Office for South Asia (ROSA) has committed to ensure increased visibility for adolescence in South Asia. In 2017, ROSA launched a regional campaign title ‘We the Future’ to raise awareness on issues affecting adolescents and strengthen their voice to speak for their own rights.
Additionally, South Asia is highly prone to disasters including flooding, droughts, earthquakes, refugee flows and climate change, which has led to human suffering.
In alignment with the global Strategic Plan 2018 to 2021, UNICEF has identified and made a commitment to achieve the headline results, accompanied with complementary results areas, for the rights of the most deprived children in South Asia by 2021.
To efficiently and effectively drive results for children and adolescents in the region in the above-mentioned priorities, UNICEF ROSA will take a strategic and integrated (print and digital) advocacy and communication approach to keep our target audiences abreast of and engage with UNICEF’s goals, work and progress in key priority issues. Further, we seek to win their support to drive positive change for children in the region.
Digital Advocacy Approach: Digital media, especially social platforms, are changing the ways people interact, giving rise to new and diverse audiences and empowering civil society in ways that have profound implications for UNICEF’s work – and for how communication and public advocacy are used to support that work. To drive change for children, UNICEF must fully develop its digital capacity – embracing a cultural change across the entire organization. UNICEF – at all levels – must target these people as emerging audiences and engage meaningfully with them across multiple digital platforms, moving away from disseminating information and moving towards having conversations. Digital content and engagement will reinforce UNICEF’s leadership as a credible voice for and with children.
As part of this objective, ROSA office is seeking a social media consultant with the skills to create creative and engaging content for the regional social media and specialized networks and who is up to date and passionate about the latest technologies and techniques, and can apply them to reach a broad range of audiences.
The purpose of this consultancy position is to bolster both the regional and country offices’ digital presence as a way to strengthen its advocacy goals around key issues. More than the digital ‘reach’, UNICEF ROSA seeks participation, greater understanding, and deeper connections on these critical priority issues.
With the achievement of this critical mass of likes, we need to now focus on engagement objectives as best practice moving forward. Industry best practice and Facebook’s recommendation is to focus on building our audience by delivering value through content.
With only two professional staff managing all aspects (with increased demands from programme sections) of communication/advocacy outputs and outcomes in ROSA office, the team will need more capacity to maximize a meaningful digital ‘engagement’ with online target audiences and also a need for cohesive and coherent messaging in the region through digital advocacy.
Therefore, there is a need of a dedicated, committed and knowledgeable capacity at the regional office in 2019 and parts of 2020 to assist the section in fulfilling these tasks.
The Social Media Consultant will be primarily responsible for planning, managing, marketing and monitoring content on UNICEF ROSA’s digital platforms (such as ROSA website, Facebook, Twitter, Instagram, YouTube, etc.). The post also identifies and creates conversations around cross-cutting issues such as adolescence, gender, emergency and other topics related to UNICEF’s mandate. The consultant will engage followers in a dynamic, interactive and meaningful way. He/she will identify and engage with South Asian groups/associations, which are digitally active. The consultant will also have opportunity to make recommendations regarding the use of current and future social media channels.
The consultant will work with the ROSA’s Communication Section under the supervision of Regional Chief of Communication and in close coordination with ROSA’s Communication Specialist. The consultant will be working closely with programme sections. If required, he/she will also work in coordination with UNICEF Headquarters in NY (NYHQ), Country Offices (CO), Regional Office's (RO) communication consultants, and also external partners with relation to social and digital media.
The main deliverables are but not limited to:
Language Proficiency: Excellent command over written and verbal English language is a must. Preferably native English speaker.