Social Media

UN Children's Fund, Nepal

Skill Required:, Media and Communication
Preferred Experience: 
3 Years
Closing Date for Applications: 
30th January, 2019

Job Description

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.


Despite rapid economic growth in South Asia and remarkable improvements in the socioeconomic rights of children, massive disparities still prevent millions of children from living in dignity, reaching their full potential and making choices about their own futures. In partnership with governments, academia, civil society, media, private sector, foundations, individuals and communities, UNICEF South Asia has made the commitment to improve children rights in in key areas (headline results) such as newborn survival, stunting, out-of-school children, child marriage, open defecation, immunization and polio.

There are a staggering 340 million adolescents in South Asia –almost 30 percent of the total adolescents in the world. Yet, despite the large young demographic, adolescents in South Asia are still largely invisible and voiceless, excluded from decisions that affect them and have limited access to information. Therefore, UNICEF Regional Office for South Asia (ROSA) has committed to ensure increased visibility for adolescence in South Asia. In 2017, ROSA launched a regional campaign title ‘We the Future’ to raise awareness on issues affecting adolescents and strengthen their voice to speak for their own rights.

Additionally, South Asia is highly prone to disasters including flooding, droughts, earthquakes, refugee flows and climate change, which has led to human suffering.

In alignment with the global Strategic Plan 2018 to 2021, UNICEF has identified and made a commitment to achieve the headline results, accompanied with complementary results areas, for the rights of the most deprived children in South Asia by 2021.


To efficiently and effectively drive results for children and adolescents in the region in the above-mentioned priorities, UNICEF ROSA will take a strategic and integrated (print and digital) advocacy and communication approach to keep our target audiences abreast of and engage with UNICEF’s goals, work and progress in key priority issues. Further, we seek to win their support to drive positive change for children in the region.

Digital Advocacy Approach: Digital media, especially social platforms, are changing the ways people interact, giving rise to new and diverse audiences and empowering civil society in ways that have profound implications for UNICEF’s work – and for how communication and public advocacy are used to support that work. To drive change for children, UNICEF must fully develop its digital capacity – embracing a cultural change across the entire organization. UNICEF – at all levels – must target these people as emerging audiences and engage meaningfully with them across multiple digital platforms, moving away from disseminating information and moving towards having conversations. Digital content and engagement will reinforce UNICEF’s leadership as a credible voice for and with children.

As part of this objective, ROSA office is seeking a social media consultant with the skills to create creative and engaging content for the regional social media and specialized networks and who is up to date and passionate about the latest technologies and techniques, and can apply them to reach a broad range of audiences.

The purpose of this consultancy position is to bolster both the regional and country offices’ digital presence as a way to strengthen its advocacy goals around key issues. More than the digital ‘reach’, UNICEF ROSA seeks participation, greater understanding, and deeper connections on these critical priority issues.

With the achievement of this critical mass of likes, we need to now focus on engagement objectives as best practice moving forward. Industry best practice and Facebook’s recommendation is to focus on building our audience by delivering value through content.

With only two professional staff managing all aspects (with increased demands from programme sections) of communication/advocacy outputs and outcomes in ROSA office, the team will need more capacity to maximize a meaningful digital ‘engagement’ with online target audiences and also a need for cohesive and coherent messaging in the region through digital advocacy.

Therefore, there is a need of a dedicated, committed and knowledgeable capacity at the regional office in 2019 and parts of 2020 to assist the section in fulfilling these tasks.

Key Assignments/Tasks:

The Social Media Consultant will be primarily responsible for planning, managing, marketing and monitoring content on UNICEF ROSA’s digital platforms (such as ROSA website, Facebook, Twitter, Instagram, YouTube, etc.). The post also identifies and creates conversations around cross-cutting issues such as adolescence, gender, emergency and other topics related to UNICEF’s mandate. The consultant will engage followers in a dynamic, interactive and meaningful way. He/she will identify and engage with South Asian groups/associations, which are digitally active. The consultant will also have opportunity to make recommendations regarding the use of current and future social media channels.

The consultant will work with the ROSA’s Communication Section under the supervision of Regional Chief of Communication and in close coordination with ROSA’s Communication Specialist. The consultant will be working closely with programme sections. If required, he/she will also work in coordination with UNICEF Headquarters in NY (NYHQ), Country Offices (CO), Regional Office's (RO) communication consultants, and also external partners with relation to social and digital media.

Key Deliverables:

The main deliverables are but not limited to:

  • Work on updating the digital plan/s for the Regional Office which will integrate different digital platforms with a view to bolster advocacy goals in priority issues targeting different audiences.
  • Implement a content editorial calendar to manage content and plan specific, timely campaigns. Create a regular publishing schedule.
  • Research, create and manage relevant, high-quality, creative and engaging content on key issues for the different digital platforms. Further, the consultant will turn a technical content into general public and social media-friendly language to increase engagement from various sets of audiences. The content must be reviewed/approved by relevant sections and ROSA communication.
  • Monitor, listen and respond to followers in a dynamic and interactive way while cultivating meaningful engagement.
  • Adapt to regional reality contents produced by NYHQ, to be shared with Country Offices in South Asia.
  • Design, create and manage promotions and social ad campaigns, etc.
  • Take the initiative to regularly update the RO’s online platform designs.
  • Measure and analyse the impact of RO’s online platforms and social networks and make social media campaign and monthly (or more often if needed) reports.
  • Monitor trends in social media tools and tactics, applications, audiences, emerging trends and strategy especially in South Asia. Assess and report risks and threats to appropriate management.
  • Identify, develop and expand a community of key digital influencers and digitally active stakeholders who can help us in our digital outreach efforts.
  • Keep track of initiatives by relevant organizations and agencies that may be relevant to our work.
  • Provide general assistance to the RO Communications Section.

Minimum Requirements:


  • At least a Bachelor’s Degree in Digital Media, Communication, Marketing, Public Relations, Advertising, Journalism or related fields.

Work Experience:

  • At least three years of extensive experience using social-media platforms to achieve organizational goals and objectives.


  • Displays in-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, YouTube, etc.), their respective participants and how each platform can be deployed in different scenarios.
  • Proficient in content strategy, development and editing.
  • Proven knowledge and experience using social media for development messaging.
  • Must demonstrate excellent writing skills especially for digital platforms.
  • Maintains a working knowledge of SEO, Google Analytics, social media analytical tools and management platforms like Hootsuite, etc.
  • Displays ability to effectively communicate information and ideas in both written and verbal format.
  • Proficiency in graphic design, infographics, photo editing and video editing is an asset.
  • Knowledge of other South-Asian languages is an asset.
  • High ethical standards and understanding of sensitivities relating to children is highly desirable.
  • Both a team player and an individual contributor.
  • A strong understanding of UNICEF programs and policy and a sound interpretation and judgment to present these programs and policies in a way that enhances UNICEF’s image is an asset.

Language Proficiency: Excellent command over written and verbal English language is a must. Preferably native English speaker.


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