Social Media Marketing Consultancy

Center for International Forestry Research

Lusaka, Zambia

This consultancy is focusing on the Community-based Ecotourism value-web in Fulamponje Community Forest, Rufunsa District, Lusaka Province. The ecotourism project involves a campsite with development of associated outdoor activities, including mountain biking, hiking, birdwatching and rock climbing. As part of the development, Z4ABC will support the development of an online presence, including a website and social media presence. The consultancy will also involve training of community staff to maintain the website, post materials on social media and respond to inquiries.

Duties and responsibilities
Objectives of the assignment:
The objectives of the assignment are to establish an appropriate online presence for the Chikwenya community campsite, Fulamponje, Rufunsa, primarily for the purpose of marketing. The specific objectives are to:

  • Visit site to understand marketing needs and obtain photographs.
  • To set up a website advertising the Chikwenya community campsite and outdoor activities available through the campsite.
  • Set up contact information and an online contact form for reservations.
  • Set up a presence on relevant social media platforms, including WhatsApp, Facebook, and Instagram.
  • Promote one mountain biking event to be held on 4th May and obtain photographs of the event for future posts.
  • Manage the website and social media sites for 3 months, while training staff from the community campsite to take over.
The consultant will produce the following deliverables:
  • At least 30 quality photographs and trip report.
  • Social media sites
  • Contact forms etc. on website.
  • At least 8 posts promoting mountain-biking event and 20 photos collected from the event
  • 12 posts on social media channels / training report.
Requirements:
  • Experience in developing online presence for tourism ventures.
  • Proven track record of viable businesses that have been promoted by the consultant.
  • Ability to work with rural communities on online marketing.
  • Strong communication skills both visual and oral.
  • Ability to design and maintain a website.
  • Ability to deliver results in the shortest possible time.
  • Must have their own high-definition HD camera and be able to use it at the campsite.
  • At least 3 references of previous work done.
  • A minimum of 4 years of experience in photography and marketing including online marketing.
Education, knowledge and experience:
  • Experience in developing online presence for tourism ventures.
  • Proven track record of viable businesses that have been promoted by the consultant.
  • Ability to work with rural communities on online marketing.
  • Strong communication skills both visual and oral.
  • Ability to design and maintain a website.
  • Ability to deliver results in the shortest possible time.
  • Must have their own high-definition HD camera and be able to use it at the campsite.
  • At least 3 references of previous work done.
  • A minimum of 4 years of experience in photography and marketing including online marketing.
Source: https://www.cifor-icraf.org/career/206844000025163608/a-consultancy-social-media-marketing/