The consultant will deliver comprehensive social media management services to the G20 GLI, encompassing support for visualization and publication designs. The key focus will be on strategically activating and optimizing social media presence across LinkedIn, Instagram, and Facebook platforms, and coordinating with the social media manager of X_Arabic.
Responsibilities:
Develop social media strategy and campaigns, and lead social media engagement aligned with current GLI communication and implementation goals and objectives.
Research and choose themes, and create and post interesting, strategic, generic as well as lighthearted content written and visual content for Social media, including articles and publications.
Develop and produce social media copy such as text, images, videos and infographics for the target audiences and share it on the appropriate social channels in a timely manner.
Liaise with partners to share relevant SM content via the relevant channels.
Develop monthly plans, create and pre-schedule posts on available platforms to ensure all accounts are active on a daily basis.
Monitor and engage followers and community members; g) Manage social media advertising and promotion campaigns, as appropriate.
Analyze and measure social media performance using metrics and analytics tools and adjust plans and optimize social media strategy and content based on performance data and feedback.
Collaborate with team members and partners to ensure social media content and messaging align with GLI branding and standards.
Stay up-to-date on social media trends, best practices and changes to platform algorithms and policies.
Review reports regularly to adjust tactical approach to maximize reach and generate and share monthly reports with team to.
Oversee end-to-end production and distribution of monthly newsletter, ensuring the highest editorial and design standards, and consistent use of GLI brand and messaging.
Collaborate with internal and external GLI teams to prepare a content calendar, gather content, news, updates and to update newsletter subscribers and mailing list.
Curate or write articles, ensuring accuracy, relevance and alignment with GLI objectives.
Ensure content is in line with the GLI editorial guidelines and values, including ensuring a diverse range of voices and perspectives are reflected.
Maintain consistency in voice, style and messaging across all newsletter issues.
Proofread content for grammatical, typographical and factual errors.
Verify key data, including names, dates, copyrights, credits and credibility of information sources.
Design visually appealing newsletter aligned with GLI branding and guidelines.
Submit final layout and design for review and clearance before publication.
Coordinate with communication teams for timely and effective gathering of content and newsletter distribution to target audiences.
Collect feedback from readers and stakeholders to improve future editions.
Set and adhere to production schedules, ensuring punctual release of newsletters.
Monitor Newsletter analytics and produce periodic reports to ensure responsiveness; m) Analyze data to guide future content and distribution strategies.
On request, provide other editorial assistance.
As needed, support team with design for various products, including, but not limited to visual products for meetings, reports and certificate.
Any other associated social media and design related-tasks assigned by the supervisor.
Requirements:
Bachelor´s degree in marketing, communications, public relations, digital media, journalism, law, social sciences or a related field is required.
Minimum 5 years of working experience with partners is required.
Solid experience in managing and growing online communities, fostering engagement and responding to user inquiries or feedback is required.
Understanding of brand positioning and experience in maintaining brand consistency across social media platforms is required.
Experience with various social media, including interpreting their analytics, is required.
Familiarity with production of communication products.
Expertise in the following specialized software is an advantage: Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc), Mailchimp or BREVO, Hootsuite and Trello.
An understanding of environmental challenges and solutions is desirable.
Previous experience in working in the UN is desirable.
Fluency in English language, both oral and written, is required.
