Writer/photographer/designer for country programme advocacy pack

UN Children's Fund, Sierra Leone

Skill Required:, Media and Communication
Preferred Experience: 
7 to 10 Year
Closing Date for Applications: 
25th July, 2019

Job Description

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.


The overall goal of the UNICEF Sierra Leone Country Programme (2020 – 2023) is that more children and women in Sierra Leone, particularly the most deprived, have increased access to inclusive quality health, nutrition, WASH, education and child and social protection services. The country programme will contribute towards achievement of the goals of the National Development Plan and the Sustainable Development Goals.

The country programme is aligned with outcomes 1–4 of the United Nations Development Assistance Framework (UNDAF), 2020–2023, the UNICEF Strategic Plan and Gender Action Plan, 2018–2021, and the African Union Agenda for Children 2040 and Agenda 2063. It is implemented through partnerships with key Government Ministries and through interagency partnerships and collaboration with a range of NGOs, civil society, UN agencies and young people.

To continue work towards achieving the new country programme goals and objectives, it is necessary to use sound messaging and advocacy that is visible in the public domain to make the case for children as a winning cause, thus engaging key audiences to act on behalf of children. At the same time, it is important to engage and attract donors (both locally & internationally) to raise funds for the implementation of all Government/UNICEF programme activities.

To ensure donors and key stakeholders have accurate information and ensure increased awareness about UNICEF’s activities, an advocacy information package/kit is needed highlighting components and key issues addressed in the country programme.

It is against this background that the External Relations and Advocacy Section of UNICEF seeks a consultant experienced in production (writing and designing) of advocacy and promotional materials in print formats.


The consultant will contribute towards increasing awareness and understanding of the Government of Sierra Leone/UNICEF programmes among donors and other key stakeholders. The advocacy materials will be distributed to potential donors and also used on key digital platforms – including internet and social media platforms.

Purpose and Objectives:

Under the general supervision of the Communication Specialist and in close coordination and consultation with the section chiefs, the consultant will be responsible for the conceptualization, development, production, design and layout of the Advocacy & Communication Package for the Government of Sierra Leone/UNICEF Country Programme 2020-2023.

Methodology and Technical Approach:

  • Review the Country Programme documentation including but not limited to the new Country Programme 2020 - 2023, the United Nations Partnership Framework (UNPAF), Situation Analysis Report, UNICEF Global Communication and Advocacy Strategic Framework, available human-interest stories, Key issue documents and strategies.
  • Liaise with Programme staff to identify relevant material for fact sheets, theme pages and human-interest stories.

Summarize and write up the key components of the information package:

  • Sierra Leone country context
  • Welcome note from the UNICEF Representative
  • Sierra Leone and UNICEF Country Programme overview,
  • Fact sheets with on each of the programme areas, using recent data analysis
  • Human interest stories for each programme focus area
  • Develop one pagers on key issues for fundraising – with budget estimates for each programme area
  • Design, visualise and layout the package by preparing the ready to print materials.
  • Develop social media package for each programme area.
  • Capture appropriate photographs and video clips that will be used for the package as per each programme focus area.
  • Produce a detailed structural proposed plan of approach and timeline for the consultancy.

To qualify as an advocate for every child you will have:

  • Master’s Degree in journalism or any relevant Professional qualifications in media and communication (Including photography and design)
  • The Consultant should have a minimum of 8 years’ experience in executing similar work and present a curriculum vitae with the following academic requirements and competences;
  • At least 8 years’ experience working in writing, photography and design - example of similar photographs and narrative documenting work and journalistic writing will be required.
  • Ability to effectively grasp and incorporate inputs/feedback from multiple contributors


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