The World Bank Group (WBG) is one of the largest sources of funding and knowledge for developing countries, a unique global partnership of five institutions dedicated to ending extreme poverty and promoting shared prosperity. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges.
Responsibilities :
We are seeking a strategic, hands-on Digital Communications Officer to oversee our digital ecosystem and ensure our online presence is high-performing, secure, and aligned with business goals.
This role is a blend of technical website management, digital strategy, UX optimization, and cross-functional collaboration.
Reporting to the Head of Communications, you will serve as the primary owner of our web platforms and play a key role in shaping our digital experience.
This role sits within the Communications team and will work closely with communications colleagues and the wider CIF team to support the implementation of the CIF communications strategy.
Own day-to-day management of coif.
org website, and microsites, and landing pages where relevant.
Implement site updates, new pages, and content changes using the Drupal CMS platform.
Monitor website health, performance, uptime, and technical SEO.
Conduct regular audits for broken links, outdated content, improvements, accessibility compliance (WCAG), and security issues.
Conduct annual website survey of user experience.
Establish and maintain web policies, standards, and playbooks (content, accessibility, SEO, analytics, privacy, security, brand).
Manage external hosting vendor to ensure compliance with all relevant World Bank policies and procedures.\Collaborate with external vendors to troubleshoot issues, deploy updates, and improve infrastructure.
Manage development of the site to achieve WCAG 2.
1+ AA standard; lead periodic accessibility audits and remediation.
Coordinate the evaluation and implementation of AI-powered search or chatbot tools as required.
Uphold privacy and data protection requirements manage cookie consent and tagging governance.
Oversee analytics, tagging, tracking, and integrations (Google Analytics, Tag Manager, CRM (Drupal), marketing automation platforms).
Ensure all website infrastructure, integrations and data handling comply with WBG ITS security standards.
Requirements :
Master's Degree (or equivalent) or bachelor's degree in Digital Marketing, Communications, Journalism, or other related disciplines, with a minimum of 5 years (with master's) or 8 years (with bachelor's) of relevant experience.
5+ years’ relevant experience in a digital communications / digital marketing role with excellent knowledge of current digital trends and best practice.
Fully proficient in Google analytics & other online analytic tools and reporting. Experience working with websites that have attracted varied audiences/demographics.
Experience with SEO best practices, analytics tools, and UX principles.
Proficient in working with content management systems, with working knowledge of Drupal and other online presentation tools. Familiarity with AI-powered search technologies, conversational search, or AI-chatbot integrations for websites.
Understanding of AI-readiness and structured data to support generative AI discoverability.
Experience evaluating or coordinating implementation of third-party AI tools, preferably in a web environment.
Good understanding of AI governance, privacy, and ethical considerations in digital platforms.
Knowledge of how AI and machine learning are transforming search, SEO/GEO, and user experience design.
High levels of initiative, judgment, and decisiveness in accomplishing tasks; proven ability to work independently; good time-management skills and an eye for detail; ability to work effectively under stress and to juggle multiple tasks within tight deadlines.
Strong troubleshooting skills and attention to detail.
Strong diplomatic, interpersonal, and teamwork skills; sensitivity to working in a multicultural environment.
