The Communication Assistant (Digital Communication Strategist), GS4 will  be in charge of the implementation and monitoring of a digital strategy aligned with the Country Office’s Communication and Advocacy Strategy to get children’s and women’s issues into the public domain, advocate to strengthen political will in support of UNICEF's mission and objectives in the country and enhance the organization’s credibility and brand. This position will also contribute to supporting the CO management in decision making for brand positioning and political positioning of the organization. This will ensure the consolidation of Uruguay Country Office’s digital presence in favor of the Country Programme needs and UNICEF´s global digital media guidelines.

Key Accountabilities and Duties & Tasks:

Summary of key functions/accountabilities:

Within the delegated authority and under the given supervision of the Communication Officer, the incumbent may be assigned the primarily, shared, or contributory accountabilities for all or part of the following areas of major duties and key end-results.

Support the design and implementation of the Digital Communication Strategy:

• Lead the digital implementation of communication campaigns and advocacy strategies for segmented audiences. Suggest innovative ideas to implement in the digital field to contribute to the achievement of the defined objectives.
• Ensure a coherent and consistent digital presence of UNICEF by the implementation of an integrated strategy that combines programmatic objectives with fundraising needs.
• Maintain close collaboration with supervisor, Communication team, Programme team, PFP and Regional and HQ key stakeholders for an effective overall collaboration in the implementation of the Country Office digital strategy.
• Keep updated and research on the latest trends in digital platforms and user behavior. Ensure on-going assessment on new and different practices and their application for an evolving and innovative strategy that contributes to UNICEF's positioning in digital.
• Identify and propose new opportunities to continually improve UNICEF’s digital presence that strengthens digital ecosystem.
• Carry out the operational role of social media. Manage and refine day-to-day content and activities: drafting, moderation, and evaluation.
• Constantly research and implement the latest trends in AI tools to facilitate, automate and optimize work processes related to the digital communication strategy.
• Develop, implement, and optimize inbound and automation methodologies in communication with UNICEF's target audiences to achieve communication and advocacy objectives. Design communication flows (including content, segmentation, frequency) to meet the audiences’ interests, which can be optimized through the learning obtained through AB testing and knowledge of the audiences.

Create and implement the Content strategy for Country Office platforms:

• Manage UNICEF’s day-to-day digital presence and content in several social networking sites (Facebook, Twitter, Instagram, YouTube, LinkedIn, Tik Tok, etc.) and institutional website.
• Define and implement a weekly and monthly content plan and editorial calendar based on the defined work plan, which suggests the platforms to be used for each topic and adapts the content- to each social network’s characteristics.
• Define and monitor the editorial calendar, generate specific messages for each platform, coordinate the production of multimedia digital content, carry out digital coverage of events.
• Liaise with vendors on the production and design of images, infographics, videos, animations, gifs and any visual materials to be used as input for any of UNICEF’s digital communication platforms.
• Keep updated on the office events to integrate all public interest activities and messages to a unique calendar and give coverage to all relevant issues.
• Adapt institutional, programmatic, and fundraising contents to accurate formats to reach desired audiences in social networks profiles and institutional web, ensuring valuable but accessible information and consistent message from UNICEF across all platforms.
• Develop content for the institutional website, keep it updated, suggest innovations and improvements to increase the number of visits and prepare reports on its performance.
• Include the mailing channel in the content management plan. Use thematic contact lists to reach CO target audiences with campaigns, events, publications, or office launches.
• Coordinate the digital component of local communication campaigns: adapt content to generate specific materials for each network.
• In coordination with the fundraising section, support the strategy for lead generation and data collection digital campaigns: centralize the content review of this communications.
• Detect ad investment opportunities in different platforms, assist in the development of investment plans for those campaigns that are defined as priorities and require greater reach among audiences.
• Community management and social media listening:
• Update and apply the defined Q&A guidelines to manage social media interactions that arise from organic and paid posts.
• Moderate organic interaction and promote digital engagement amongst digital communities.
• Maintain and systematically grow UNICEF’s current on-line community across all platforms, keep it engaged and interact with them by answering their questions and managing the flow of information.
• Keep in close contact with interactions amongst UNICEF communities, to understand the mood, tone, and reactions the different contents generate in the audience
• Monitor digital conversations on different topics of UNICEF concern to use as evidence and basis for content strategy generation and detect opportunities
• Design and development the digital component of local communication campaigns: contribute to response manuals to possible comments, foresee possible risks and propose mechanisms to mitigate them.
• Manage and moderate interactions that arise from digital fundraising campaigns and anticipate potential crisis. Monitor and report all relevant information about UNICEF´s reputation in digital landscape. 
• Identify influencers on programmatic issues that have a public interest component. Generate new relations and strengthen pre-existing liaison.

Support performance monitoring and reporting of digital communication efforts:

• Reporting: Monitor and report on a monthly basis the performance of all digital communication platforms, according to the KPIs defined by the global communication strategy, as well as the indicators defined locally.
• Apply to all communication campaigns and initiatives the specific tracking of digital key performance indicators. Monitor engagement and impact and success and propose ideas of opportunities for improvement and on-going refinement of the indicators and strategy. Ensure results reporting at the end of each campaign.
• Follow up on the optimization of fundraising digital campaigns.
• Liaise with the digital marketing agency on the implementation and monitoring of the paid social media component. Choose together the best indicators to measure the objectives defined.

Expected results and impacts:

• The incumbent will be accountable for the design and implementation of the digital strategy through the tasks and responsibilities in the digital field described above. The efficiency and effectiveness of its leadership on the digital communication strategy will contribute to sustainable results for the communication and advocacy strategy and will enhance UNICEF’s objective of creating awareness and mobilize society in favor of children rights.

Qualifications of Successful Candidate:

Education:

• Completion of secondary education is required. First level university degree in communication, marketing or specific complementary studies in digital communication are an asset.

Work Experience:

• Minimum of four years of relevant work experience in digital communication, community management, brand content production or interactive digital platforms.
• Experience in international organization or non-profit sector is an asset.

Languages:

• Fluency in Spanish is required. Working knowledge of English is required.

Source: https://jobs.unicef.org/cw/en-us/job/566008