Digital media outlets are an important communications channel for UNDP Montenegro, particularly among the youth (Instagram, You Tube) and decision makers (X, Facebook, LinkedIn, web site). UNDP Montenegro’s social media engagement has showcased growth and impact across its platforms. The audience actively engages with the links provided on social media posts, leading them to news, blogs, and stories on the UNDP Montenegro website. This not only demonstrates a keen interest in UNDP’s initiatives but also significantly contributes to enhanced engagement with our website, showcasing a broader impact of our content.
The Communications Assistant is engaged having in mind the UNDP Montenegro’s growing portfolio, with over 40 projects needing at least some communication support. This is especially significant due to the rapid expansion of the inclusive and green growth sector, encompassing various initiatives targeting energy efficiency, sustainable operational practices, promotion of renewable energy sources, environmental protection, climate resilience, enhancement of local population well-being, and reduction of air pollution across Montenegro. Those initiatives are being implemented from various funding sources, such as EU, Green Climate Fund, Government of Montenegro and a number of national and international partners, requiring tailor made visibility approach. In this dynamic and critical area of focus, the Communications Assistant plays a pivotal role in crafting effective communication products to support these initiatives.
The Communication Assistant works under the guidance and direct supervision of the UNDP Montenegro Communications Analyst, cooperates with the program team and with project staff of the UNDP office. He/she is based in the UNDP office in Podgorica and is expected to travel occasionally to project sites.
Duties and Responsibilities
Under direct supervision of CO Communications Analyst, the incumbent will carry out the following main tasks:
Provide social media and web site-related communications support for the Country Office:
Liaise with Country Office program teams to identify appealing content for sharing on social media and web site;
Propose and provide inputs (visuals and written content) for digital media campaigns;
Adapt content to different social platforms and audiences;
Post (share) finalized and approved content and coordinate UNDP Montenegro online presence to boost impact on target groups;
Monitor traffic and engagement and make quarterly reports against key performance indicators for UNDP Montenegro channels by using embedded social media analytic tools (Facebook, X, Instagram, LinkedIn, YouTube, Google Analytics for the web site);
Create compelling short videos with UNDP Montenegro stories (e.g. impact of program activities on individuals, communities, economy and environment);
Make and edit photos for Communication purposes;
Follow the latest social media trends and stay up-to-date with digital media developments (e.g. emergence of new platforms, changes in existing social media channels);
Provide guidance to CO staff on appropriate use of social media and any relevant trend and updates with digital media developments.
Provide support to Communications Analyst in other daily communications aspects and implementation of CO Communications Strategy, with particular focus on UNDP Montenegro’s growing portfolio and new initiatives aimed at enhancing energy efficiency in Montenegro:
Identify compelling content related to UNDP Montenegro’s portfolio, emphasizing energy efficiency initiatives in the residential sector, and new initiatives aimed at enhancing energy efficiency in Montenegro;
Collaborate with national partners to gather stories, case studies, and data showcasing the impact of energy efficiency programs on individuals, communities, and the environment;
Provide inputs for digital media campaigns promoting energy efficiency and environmentally friendly energy sources, ensuring alignment with UNDP’s messaging and goals;
Customize content for various social media platforms and target audiences, ensuring it resonates and drives engagement;
Manage the online presence of the energy efficiency initiative, including posting approved content, coordinating activities, and fostering dialogue with stakeholders;
Utilize social media analytics tools and Google Analytics to track performance metrics, identify trends, and inform content strategy adjustments;
Produce short videos highlighting success stories and the tangible benefits of energy efficiency programs, featuring testimonials and visuals of impacted communities;
Edit and create visually appealing photos that effectively communicate the benefits and achievements of energy efficiency initiatives;
Stay informed about emerging social media trends and digital media developments relevant to energy efficiency and environmental advocacy, and share insights with the team;
Provide training and guidance to CO staff on leveraging social media effectively for communication purposes, with a focus on energy efficiency initiatives and environmental advocacy.
The incumbent performs other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organization.
Required Skills and Experience
Education:
Secondary education is required.
University Degree (Bachelor´s degree) in Communications, Digital Arts, Journalism, Marketing, Political Sciences, Law, Human Rights, Philology or a related Social Science will be given due consideration but is not a requirement.
Experience:
Minimum 5 years (with Secondary education) or 2 years (with Bachelor´s degree) of relevant Communications/Digital Media experience is required.
Required Languages
Fluency in English and Montenegrin is required.
Required Skills
Experience in the usage of computers and office software packages (MS Word, Excel, etc) and advance usage of social media.
