The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Virtual Hub is an incubator serving as the digital function of 16 markets across MENA, ECARO and Singapore but also as the testing ground for new technologies, marketing channels and other types of innovation. The vision: become the largest and most successful non-profit digital fundraising program in the world. The VH Martech consultant will focus on managing the marketing-technology strategy & activation with an end goal of improving performance across media-activation platforms (META, Tiktok, Google, Bing, Yandex, email and other programmatic ads). From orchestrating new audiences and customer experience maintenance, to ensuring there is an optimization plan in sync with business goals, establishing continuous testing and quick innovation adaptation. The VH Martech consultant is ultimately responsible for the cookie-less advertising and audience-first fundraising and marketing strategy of the Virtual Hub.
Scope of Work:
Manage the marketing technology strategy and activation towards reaching top-line goals, media efficiency and retention business goals across all Virtual Hub regions.
Co-create yearly, quarterly and monthly plans in line with business objectives. Continuously manage daily optimizations towards reaching targets.
Launch new technology, tactics and products that enable the business to expand profitably.
Build joint business plans together with the media and data team to further advance the innovation agenda.
Drive the testing roadmap, capture the insights and ensure rigorous testing methodology.
Ensure cross-channel alignment and an audience first approach:
Utilize first party-data as the core of the marketing technology strategy, fully leveraging its use across paid media channels, email, website and content, leading to an increase in life-time value and donor fulfillment.
Sync with the CRM team to ensure donor journeys are completely aligned irrespective of the channel they use for interaction, from messaging to segmentation.
Investigate and on-board technology that allows for cross-channel media activations.
Refine targeting across acquisition, retargeting and retention to improve CPA and ultimately CLTV.
Think about retention at acquisition: closely collaborate with the CRM team to fully capitalize on newly acquired audiences and donors.
Collaborate with the data team and other stakeholders in order to create the most successful campaigns:
Utilize data to suggest new campaign topics that can elevate performance in individual Virtual Hub markets, especially in the context of cookie-less advertising.
Close the optimization loop by continuously providing the media, email, website and data Team with campaign insights
To qualify as an advocate for every child you will have…
• A first-level university degree (Bachelor's degree or higher) in marketing, computer science, engineering, technology, digital media, or any other relevant areas is required.
A minimum of 6 years of relevant professional experience in marketing technology, Customer experience, MarTech, digital fundraising or digital marketing, with a special focus on delivering positive P&L is required.
Proven experience is required in designing , implementation and value creation of customer data platforms, Marketing data platforms, salesforce email journeys, paid ads (Meta, Google), first party data, Enterpirse data warehouse , ML models stakeholder management, KPI franeworks,Use case definitions, design of Martech Blue print, vision value road map, program management, project delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns.
Experience in managing long-term and multiple projects simultaneously across 2 or more international geographies (Please do include the list of geographies you managed in your CV or cover letter).
Fluency in English is required. Knowledge of another official UN language is considered as an asset.