UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, an advocate!
Under the supervision of the Communication Specialist/Polio and with regular input and strategic direction from the Polio Team Lead of UNICEF Pakistan, the Communication Officer shall assist in the planning, implementation, monitoring and evaluation of the media engagement and advocacy strategy of Pakistan’s Polio Eradication Programme.
How can you make a difference?
Within the delegated authority and the given organizational set-up, the incumbent may be accountable for all or assigned areas of the following end results and major duties.
- Media and Advocacy strategy and work plan developed and implemented in support of the National Emergency Action Plan of Polio Eradication.
- Positive media tonality conducive to public awareness of the importance and progress of polio eradication in Pakistan and intensive media engagement has been planned for the low transmission season with reporters, producers, senior media managers;
- Wide scale programme visibility and media coverage of the polio eradication effort as a result of continuous media orientation and engagement with a view to creating an enabling environment that shapes social norms, perceptions to support vaccinators as they work to achieve repeated, successful campaigns in the polio high-risk areas.
- A calendar of events that further programme goals developed and implemented with branding and public information and advocacy material.
MAIN DUTIES AND RESPONSIBILITIES
- Provide technical support to the National and Provincial Emergency Operations Centres in support of media and advocacy work plan, including the production of appropriate media materials such as briefing kits, media releases, background notes, audio-visual material, etc.
- Explore and seize opportunities for media and social advocacy to advance the goal of polio eradication in Pakistan media outlets to support Government of Pakistan led programme.
- Manages media queries related to the Polio Eradication Initiative (PEI) and coordinates with partners on the sharing of information and updates about polio eradication and programme implementation with the media.
- Maintain monitoring of the media and support the implementation of media crisis strategy in relation to polio eradication issues and partners in the PEI. Ensures that partners in the PEI are equipped with appropriate tools and materials to respond to and mitigate negative media coverage (e.g. Q&As, holding lines, fact sheets, key messages).
- Monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences, and participate in the evaluation of their impact. Provide feedback on the use and appropriateness of corporate publications and advocacy materials.
- Research, identify and opportunities of pitching stories on polio eradication, including success and challenges, to international and national media in line with PEI priorities
- Coordinate and lead media visits to sites relevant to the PEI, especially during polio vaccination campaigns.
- Conceptualize, supervises and ensure quality control of the production of advocacy and communication materials, media packages for communicating UNICEF polio programme and PEI messages for the media, generation of web and social media content, events, campaigns etc.
- Oversee the qualitative aspects of production such as quality control, translation, review of layouts and graphic design.
To qualify as an advocate for every child you will have:
A university degree in journalism, communications, public relations or related field.
At least two years progressively responsible professional work experience in media/communications at national or subnational level, with practical experience in media/communication strategy development. Knowledge of development sector is an asset.
Fluency in written and spoken English and Urdu. Knowledge of other local languages is an asset.
For every Child, you demonstrate…
UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication (II), Working with People (I) and Drive for Results (I).
The functional competencies required for this post are….
- Formulating Strategies and Concepts [ I ]
- Relating and Networking [ I ]
- Persuading and Influencing [ I ]
- Applying Technical Expertise [ I ]
- Learning and Researching [ II ]
- Planning and Organizing [ II ]
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has recently become the first United Nations agency to be awarded the EDGE certification – the leading global standard for gender equality in the workplace. UNICEF’s commitment to EDGE reaffirms our pledge to gender equality and inclusion all UNICEF staff worldwide.
This certification recognizes UNICEF’s commitment to achieving significant milestones in gender equality for all its staff, including strong gender balance at all levels of the organization, pay equity, a solid framework of policies and practices, and an inclusive workplace culture.
“UNICEF’s most important asset is our staff — all of our staff. Gender diversity and equal opportunities for men and women is not only a matter of rights. It makes us more effective as an organization.” Henrietta H. Fore, UNICEF Executive Director.